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Navigating Big-Box Retailers: Holiday 2023 Trends and Strategies

Maeve Billings October 11, 2023

With the 2023 holiday shopping season approaching, the CommerceNext team researched the key trends and strategies being employed by big box retailers such as Target, Amazon and Walmart, offering valuable insights for optimizing your own ecommerce operations. KEY TAKEAWAYS: Early Cyber Sales: Discover how big-box retailers kickstart the holiday season with strategic pre-Black Friday sales. Hiring Influx: Understand the workforce strategies implemented by major retailers to meet holiday demand. Discount-Driven Purchases: Learn the significant impact of discounts and promotions on consumer behavior during the holiday season. Omnichannel Integration: Understand how seamless online-to-in-store experiences are shaping the retail landscape this holiday season. Early Cyber

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cyber 5 week

Elevate Your Cyber 5 Strategy: Lessons from Innovative Campaigns

Maeve Billings October 2, 2023

As the Cyber 5 frenzy approaches, retail brands are gearing up to seize the opportunity of this monumental shopping week. Global online sales for Cyber Week in 2022 reached an astounding $281 billion, cementing its status as an international event that warrants the attention of marketers worldwide. With consumers spending 4% more online than the previous year, totaling $35.27 billion in the U.S. alone, the stakes have never been higher. Let’s explore strategies that not only drive revenue but also resonate with consumers on a deeper level. Authenticity and Values: Davines’ Green Friday In today’s consumer landscape, authenticity is paramount. Consumers gravitate towards

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Cyber Week Recap

Cyber Week Recap: Lessons Learned and Advice for 2023

Maeve Billings December 21, 2022

Given this unusual and unpredictable holiday season, it will be difficult to benchmark success this year. During the most recent CN webinar, we asked Jason “Retail Geek” Goldberg from Publicis to share his analysis on Cyber 5 Weekend aggregate sales data, the issues shaping Holiday ‘22 and what’s in store for 2023. In addition, a panel of senior-level executives from Abercrombie & Fitch, Savage X Fenty by Rihanna, commercetools and Avensia discussed lessons learned and offered advice for what’s ahead. WHAT WE LEARNED: It is crucial to stay focused on controlling the controllable. More and more brands continue to make large investments in

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Cyber Week Recap: Lessons Learned and Advice for 2022

Nicole Stark December 15, 2021

Each holiday season is proving to be more unusual and unpredictable than the last, giving marketers constant challenges and unclear benchmarks. In this webinar, “Cyber Week Recap: Lessons Learned and Advice for 2022”, we walked through Jason “Retail Geek” Goldberg analysis on Cyber 5 Weekend aggregate sales data, the issues that are shaping Holiday 21 and what’s in store for 2022.   What We Learned  Consumers wallets are increasingly going towards services instead of consumer goods  The unprecedented growth in digital grocery shopping is setting trends for the entire ecommerce industry Changes in Cyber Week strategies reflected consumer personal motives to enjoy the

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commercenext growth show

June 11-13, 2024 at New York Hilton Midtown

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