CommerceNext 2019 is less than 90 days away! Today, we’re excited to announce two more keynotes: Denise Incandela, SVP and Group General Manager of Fashion for Walmart ecommerce, and Ali Weiss, Senior Vice President of Marketing at Glossier. Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers
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“Telegraph, telephone, tell-a-woman.” —Estée Lauder Every brand has a story to tell, but just how many brands understand the art of storytelling? Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the
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ARTICLE SUMMARY: We’ve all spent an hour – or seven – engrossed in a Zynga mobile game. What pulled us in and what kept our interest? The same principles we should be using in retail to attain and build customer lifetime value. From A/B testing to extensive data analytics, Cathy Beaupain (Dermstore President) breaks down
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