customer marketing Archives

Uncover the Secrets of Customer Marketing at The 2023 CommerceNext Ecommerce Conference

Kylie Rashkin June 6, 2023

Get excited for the upcoming Ecommerce Growth Show, taking place on June 20-21st in NYC. With over 1700 executives from the retail and DTC sectors, it offers a unique opportunity to delve into the latest trends and growth prospects. The ecommerce conference boasts an impressive lineup of 120+ top-notch speakers, delivering insightful presentations during 50+ sessions. Rest assured, this year’s show promises an unforgettable and highly beneficial experience for ecommerce and marketing professionals. At this year’s ecommerce conference, one of the primary themes will be customer marketing. We have four separate sessions dedicated to exploring various strategies that revolve around enhancing the customer

Modernizing Customer Engagement Like A Jedi Master

Joshua McKie July 19, 2022

The rules and best practices of customer engagement continue to evolve with each quarter. With marked increases in social media usage and the prospect of web3/the metaverse and more immersive forms of digital communication, firms are testing the new rules of modernizing customer engagement. In our most recent webinar, “Modernizing Customer Engagement Like A Jedi Master,” our experts from WW, KEEN, Home Chef and GiftNow discussed how their teams are shifting their current digital strategy to create deeper engagements with their customers. What we learned: Modernize Your Customer Engagement Social Commerce and the Metaverse Lowest Common Denominator vs Customer Journeys Read on to

Analyzing the Ecommerce and Digital Marketing Impact of the COVID-19 Pandemic

Rachel Klein March 25, 2020

WITHIN tracks daily revenue, media spend and conversion rates across major verticals Recognizing the importance of sharing valuable resources with the CommerceNext community to help them understand the impact of COVID-19 on digital retail, we worked with WITHIN to make their COVID-19 Retail Pulse available. Leveraging first-party ecommerce data from its roster of 75 clients, WITHIN’s index tracks trends in ecommerce revenue, digital media ad spend, and conversion rate relative to the pre-COVID benchmark period. WITHIN is seeing many retailers and ecommerce brands altering forecasts to match demand, evaluating acquisition versus retention strategies, and experimenting with various online media and marketing tactics to

Tailoring Your Performance Marketing for Attribution

Elisabeth Anne Boniface September 19, 2019

Attribution is one of the most sought-after yet daunting discussions that take place within a marketing team. The question of which channels, what content and where the overlap lies can lead to an often dizzying hunt for a one-size-fits-all solution. At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches to attribution for performance marketing and beyond. These leaders from Poshmark, Casper, Burrow, and AdRoll delve into the customer journey and how their business goals help define where the new and existing customers intersect. For each of our panelists, the attribution plays a large role in their performance

Media Recap: Catch Up on Our 2019 Ecommerce Conference

Elisabeth Anne Boniface September 17, 2019

The 2019 CommerceNext Ecommerce Conference was a huge success! We saw an incredible 122% increase in attendees since 2018 with over 900 retailers, vendors, and speakers, and an exceptional Net Promoter Score among conferences. We’re working hard to kick off planning for 2020; in the meantime, we’d like to share what the media had to say about this year’s ecommerce conference. Catch up on what you missed and refresh on the sessions you saw this summer, and stay tuned for announcements about CommerceNext 2020 coming next month! INC.- The Top 5 ecommerce Conferences for 2019 and 2020 Inc. Magazine named CommerceNext one

Announcing Keynote Speakers from Walmart and Glossier at CommerceNext 2019

Veronika Sonsev May 9, 2019

CommerceNext 2019 is less than 90 days away! Today, we’re excited to announce two more keynotes for this year’s ecommerce conference: Denise Incandela, SVP and Group General Manager of Fashion for Walmart ecommerce, and Ali Weiss, Senior Vice President of Marketing at Glossier. Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers for over 20 years. An expert in brand building, retail, digital and marketing, she has a proven track record of exceeding revenue and profit targets, positioning businesses as market-leading performers, and achieving award-winning results. Currently, Incandela is the SVP and Group General Manager

How Estee Lauder Engages Customers with Micro-Storytelling

How Estee Lauder Engages Customer Experience with Micro-Storytelling

Brittney Kleinfelter April 8, 2019

“Telegraph, telephone, tell-a-woman.” —Estée Lauder Every brand has a story to tell, but just how many brands understand the art of storytelling? Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the 2018 CommerceNext conference, Tricia Nichols, Senior Vice President of Customer Marketing at Estée Lauder, shared how her team successfully harnesses the art of micro-storytelling to capture an audience, share brand values and create customer loyalty. Micro-Storytelling and Brand Bonding The goal of micro-storytelling is fostering brand bonding—the building

Dermstore President, Cathy Beaupain, speaks with CommerceNext co-founder, Veronika Sonsev.

Forbes + CommerceNext: How To Manage Your Ecommerce Business Like A Video Game

Rachel Klein October 30, 2017

ARTICLE SUMMARY: We’ve all spent an hour – or seven – engrossed in a Zynga mobile game. What pulled us in and what kept our interest? The same principles we should be using in retail to attain and build customer lifetime value. From A/B testing to extensive data analytics, Cathy Beaupain (Dermstore President) breaks down what retailers can learn from pro gamers in a Forbes interview with CommerceNext co-founder, Veronika Sonsev. Zynga knew from the get-go it had to focus as heavily on the target customer as it did on its technology. Balancing the two disciplines – customer learning and data analysis –

Tag: customer marketing

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