Tag: customer loyalty

customer loyalty tips

Maximizing Customer Loyalty: 3 Essential Strategies from EXPRESS, Jenni Kayne and Ten Thousand

In the world of retail and direct-to-consumer (DTC) brands, customer loyalty is everything. Building a loyal customer base is essential to the long-term success of any business, as loyal customers are more likely to make repeat purchases, refer their friends and family and leave positive reviews. In fact, research shows that acquiring a new customer can cost five times as much as retaining an existing one. So, what can marketers do to build customer loyalty and keep their customers coming back? Here are some tips: Personalize the Customer Experience Personalization is critical to building customer loyalty. Customers want to feel like they are

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Cyber Week Recap

Cyber Week Recap: Lessons Learned and Advice for 2023

Given this unusual and unpredictable holiday season, it will be difficult to benchmark success this year. During the most recent CN webinar, we asked Jason “Retail Geek” Goldberg from Publicis to share his analysis on Cyber 5 Weekend aggregate sales data, the issues shaping Holiday ‘22 and what’s in store for 2023. In addition, a panel of senior-level executives from Abercrombie & Fitch, Savage X Fenty by Rihanna, commercetools and Avensia discussed lessons learned and offered advice for what’s ahead. WHAT WE LEARNED: It is crucial to stay focused on controlling the controllable. More and more brands continue to make large investments in

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Photo by Artem Beliaikin on Pexels

Unlocking Zero-Party Data with Loyalty

As demands for greater internet privacy and data protection ramp up, third-party data will become significantly less impactful. By investing in a loyalty program, brands can offer shoppers a clear incentive for intentionally sharing their personal information, i.e. zero party data. In the recent webinar, “Unlocking Zero-Party Data with Loyalty,” CommerceNext welcomed to discuss the power of this data and the effects of the crumbling cookies.  What we learned: The messaging and offers that drive loyalty  How to make your highest value customers your best brand advocates  The impact of improved loyalty on the brand Speakers: Matt Powell, Chief Technology Officer, FTD  Andrea

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