This May 4th we joined WW, KEEN, Home Chef and GiftNow to talk marketing strategy. In a landscape of shitting customer interest and platform popularity how can your brand modernize your customer engagement strategies to be on the cutting edge.
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Personalization at scale is a great way to encourage customer retention through more engaging experiences. In a recent webinar, Jon Mandell (SVP, Membership Marketing and Global Ecommerce, WW), Ujjwal Dhoot (CMO, DXL Group) and David Henry (Director of Product Marketing, Amperity) discussed the opportunities and challenges of personalization.
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