customer journey Archives

5 Ways AI Can Turbocharge Your Holiday Marketing

Maria del Carmen Tume Saavedra September 4, 2024

As the holiday season approaches, businesses are searching for ways to stand out and deliver memorable customer experiences. AI is emerging as a game-changing tool in holiday marketing, offering the ability to enhance customer journeys and drive significant business results. In our latest webinar, we explored the latest AI innovations that are transforming holiday campaigns, from boosting sales to optimizing engagement strategies. A panel of retailers also shared their real-world success stories with harnessing the power of AI What we learned: How Gen AI can create holiday magic How industry leaders are using AI Effective tools for segmentation and product planning Speakers:

How To Use AI To Craft an Authentic and Profitable Customer Journey

Maria del Carmen Tume Saavedra May 31, 2024

In the fast-paced world of ecommerce, retailers must provide personalized experiences to meet customer expectations. This webinar explores how AI and machine learning are transforming the customer journey, increasing satisfaction and lifetime value. What we learned: How AI enhances customer experience through personalization How AI can improve productivity Best practices for leveraging AI for customer experience optimization Speakers: Ann Marie Ippoliti, VP Digital Commerce, Michael Kors Hani Batla, CIO/CTO, Adorama Michelle Pacynski, VP, Digital Innovation, Ulta Beauty Matt Gould, Chief Commerce Officer, Apply Digital Meghan Stabler, Senior Vice President Marketing, BigCommerce Moderated by: Allan Dick, Co-Founder, CommerceNext Watch the replay recap below.

Domino’s Reinvented – Boldly Innovating for Today’s Changing Customer Journeys

Maeve Billings July 28, 2023

The 2023 Ecommerce Growth Show brought together industry leaders from various sectors to discuss the ever-changing landscape of digital commerce. One of the standout keynote presentations featured Christopher Thomas-Moore, Chief Digital Officer at Domino’s, who shared insights into how the pizza giant reinvented itself through bold innovation to adapt to today’s changing customer journeys. In this blog, we’ll explore the five key points from CTM’s presentation that businesses can apply to thrive in the dynamic digital landscape. The five key takeaways from this keynote include: Embrace change and innovation to stay adaptable and relevant. Identify and leverage tensions to find creative solutions. Obsess

Cracking the Code to the Ultimate Shopping Experience

Ali Tyler April 6, 2023

Are you looking to take your business to the next level? In today’s digital age, delivering a shopping experience that rivals or even surpasses the in-person experience can be the difference between an average year and a great one. During the most recent CN webinar, we asked Genevieve Haldeman from Cloudinary to share her advice for making the customer shopping experience as seamless as possible. She was joined by a panel of senior-level executives from GoPro, Ulta and FTD who discussed their own strategies for creating an effective online shopping experience. WHAT WE LEARNED: Optimization of various features can increase likelihood of purchase. Personalization

Modernizing Customer Engagement Like A Jedi Master

Joshua McKie July 19, 2022

The rules and best practices of customer engagement continue to evolve with each quarter. With marked increases in social media usage and the prospect of web3/the metaverse and more immersive forms of digital communication, firms are testing the new rules of modernizing customer engagement. In our most recent webinar, “Modernizing Customer Engagement Like A Jedi Master,” our experts from WW, KEEN, Home Chef and GiftNow discussed how their teams are shifting their current digital strategy to create deeper engagements with their customers. What we learned: Modernize Your Customer Engagement Social Commerce and the Metaverse Lowest Common Denominator vs Customer Journeys Read on to

Opportunities and Challenges of Personalization at Scale

Amelia Poling August 11, 2021

Personalization at scale is a great way to encourage customer retention through more engaging experiences. In a recent webinar, Jon Mandell (SVP, Membership Marketing and Global Ecommerce, WW), Ujjwal Dhoot (CMO, DXL Group) and David Henry (Director of Product Marketing, Amperity) discussed the opportunities and challenges of personalization. Watch the replay here or read the recap below. Amperity Presentation: How to Personalize Your Customers’ Experiences Personalization at scale is the moon shot for engaging customers throughout their experience with a brand. When personalization is used, a brand will “ultimately do a better job at captivating and engaging customers” according to Amperity. As a

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