Tag: customer journey

Conversational Commerce & CX: Turning Real-Time Engagement Into Revenue

Maya Chalil May 16, 2025

In a digital world shaped by convenience and connection, the customer journey has evolved into a two-way conversation. In this CommerceNext webinar, leaders from Boot Barn, Billabong/Quiksilver, Sideshow and iAdvize explored how conversational commerce is transforming product discovery, driving conversions and helping brands build long-term customer relationships through smarter engagement. Moderated by Allan Dick, Co-Founder of CommerceNext, the discussion covered everything from the power of real-time AI to the evolution of chat tools, customer expectations and building customer connection at scale. What We Learned: Rethink the role of chat—don’t limit AI to a chatbot. Use conversational tools to simplify complex product decisions. Layer

Essential AI Insights for Retailers & Brands: Highlights from 2024

Maria del Carmen Tume Saavedra December 16, 2024

This year, AI went from a buzzword to a necessary tool retailers and brands implement into their marketing strategies to better connect with customers and drive innovation. Read on for top highlights from CommerceNext webinars; execs at brands like Forever 21, J. Crew, e.l.f. Beauty and more shared essential AI tips and tricks. For more insight into real AI implementations, make sure to register for our 2025 CommerceNext Growth Show, June 24-26 in NYC. Silent Signals: How AI Hears What Customers Don’t Say Key Takeaways: How AI is Transforming Ecommerce AI is reshaping ecommerce by enabling smarter, more personalized interactions. Tools like ChatGPT

Modern Customer Journey Strategies and Trends that Are Increasing Conversion

Maria del Carmen Tume Saavedra November 1, 2024

Mastering conversion optimization is crucial for managing the high demand of the holiday shopping season’s peak. In our latest webinar, we explored key strategies to boost conversion rates by creating more personalized customer experiences and optimizing site performance. You’ll also discover how to get your backend systems ready to handle the increased holiday traffic, so your business can boost sales during the busiest time of the year. What we learned: How to address the dynamic customer journey The power of real time engagement How industry leaders approach innovation The importance of using leadership to embrace long-term KPIs Speakers: Sherry Shi, Head of Women’s

5 Ways AI Can Turbocharge Your Holiday Marketing

Maria del Carmen Tume Saavedra September 4, 2024

As the holiday season approaches, businesses are searching for ways to stand out and deliver memorable customer experiences. AI is emerging as a game-changing tool in holiday marketing, offering the ability to enhance customer journeys and drive significant business results. In our latest webinar, we explored the latest AI innovations that are transforming holiday campaigns, from boosting sales to optimizing engagement strategies. A panel of retailers also shared their real-world success stories with harnessing the power of AI What we learned: How Gen AI can create holiday magic How industry leaders are using AI Effective tools for segmentation and product planning Speakers: Tierney

How To Use AI To Craft an Authentic and Profitable Customer Journey

Maria del Carmen Tume Saavedra May 31, 2024

In the fast-paced world of ecommerce, retailers must provide personalized experiences to meet customer expectations. This webinar explores how AI and machine learning are transforming the customer journey, increasing satisfaction and lifetime value. What we learned: How AI enhances customer experience through personalization How AI can improve productivity Best practices for leveraging AI for customer experience optimization Speakers: Ann Marie Ippoliti, VP Digital Commerce, Michael Kors Hani Batla, CIO/CTO, Adorama Michelle Pacynski, VP, Digital Innovation, Ulta Beauty Matt Gould, Chief Commerce Officer, Apply Digital Meghan Stabler, Senior Vice President Marketing, BigCommerce Moderated by: Allan Dick, Co-Founder, CommerceNext Watch the replay recap below. https://www.youtube.com/watch?v=ltpfQihvwJ8 How

Domino’s Reinvented – Boldly Innovating for Today’s Changing Customer Journeys

Maeve Billings July 28, 2023

The 2023 Ecommerce Growth Show brought together industry leaders from various sectors to discuss the ever-changing landscape of digital commerce. One of the standout keynote presentations featured Christopher Thomas-Moore, Chief Digital Officer at Domino’s, who shared insights into how the pizza giant reinvented itself through bold innovation to adapt to today’s changing customer journeys. In this blog, we’ll explore the five key points from CTM’s presentation that businesses can apply to thrive in the dynamic digital landscape. The five key takeaways from this keynote include: Embrace change and innovation to stay adaptable and relevant. Identify and leverage tensions to find creative solutions. Obsess

Cracking the Code to the Ultimate Shopping Experience

Ali Tyler April 6, 2023

Are you looking to take your business to the next level? In today’s digital age, delivering a shopping experience that rivals or even surpasses the in-person experience can be the difference between an average year and a great one. During the most recent CN webinar, we asked Genevieve Haldeman from Cloudinary to share her advice for making the customer shopping experience as seamless as possible. She was joined by a panel of senior-level executives from GoPro, Ulta and FTD who discussed their own strategies for creating an effective online shopping experience. WHAT WE LEARNED: Optimization of various features can increase likelihood of purchase. Personalization

Opportunities and Challenges of Personalization at Scale

Amelia Poling August 11, 2021

Personalization at scale is a great way to encourage customer retention through more engaging experiences. In a recent webinar, Jon Mandell (SVP, Membership Marketing and Global Ecommerce, WW), Ujjwal Dhoot (CMO, DXL Group) and David Henry (Director of Product Marketing, Amperity) discussed the opportunities and challenges of personalization. Watch the replay here or read the recap below. Amperity Presentation: How to Personalize Your Customers’ Experiences Personalization at scale is the moon shot for engaging customers throughout their experience with a brand. When personalization is used, a brand will “ultimately do a better job at captivating and engaging customers” according to Amperity. As a

Tag: customer journey

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