customer behaviors Archives

Gaining a Competitive Edge: Embracing AI for a Seamless Customer Journey

Maria del Carmen Tume Saavedra November 19, 2024

In our latest webinar, we explored how retailers can meet customers wherever they shop, whether in-store, online, on social media or marketplaces. Experts shared how AI can transform the shopping journey by improving inventory management, creating seamless experiences and building customer loyalty through personalization. Attendees learned simple ways to give customers more control and use data to enhance every customer touchpoint. What we learned: Turning data into AI-driven retail power Revolutionizing retail with fabric’s AI-Powered order orchestration suite How industry leaders leverage AI data-driven approaches Speakers: Ekta Chopra, Chief Digital Officer at e.l.f. Beauty Derek Yarbrough, frmr CMO at J.Crew Vivian Chang,

Win the Holiday Rush: Create Unified Shopping Experiences Consumers Can’t Resist

Maria del Carmen Tume Saavedra October 24, 2024

EMARKETER projects that consumer spending during the 2024 holiday season will reach $1.353 trillion, a 4.8% increase from 2023. In our latest webinar, we discussed strategies for enhancing in-store experiences through digital features, essential unified commerce functionalities and the benefits of mobile app commerce. All of these tactics will help your brand boost sales for the upcoming holiday season. What we learned: How to adapt to changing customer expectations Boosting sales with effective omnichannel retail strategies How industry leaders develop unified commerce Main differences between unified commerce and omnichannel strategies Challenges of unified commerce for industry leaders Speakers: Trang To, Vice President,

3 Winning Conversion Strategies To Boost Holiday Revenue

Maria del Carmen Tume Saavedra September 25, 2024

Mastering conversion optimization is essential for navigating the holiday shopping season’s peak demand. In our latest webinar, we explored key strategies to boost conversion rates by creating more personalized customer experiences and optimizing site performance. You’ll also learn how to get your backend systems ready to handle the increased holiday traffic, so your business can boost sales during the busiest time of the year. What we learned: How to boost holiday sales with personalized targeting strategies Effective backend process strategies for the Holidays How to use customer data to tailor experiences and drive sales Speakers: Matt Gehring, CMO, Dutch Celia Mulderrig, VP

5 Ways AI Can Turbocharge Your Holiday Marketing

Maria del Carmen Tume Saavedra September 4, 2024

As the holiday season approaches, businesses are searching for ways to stand out and deliver memorable customer experiences. AI is emerging as a game-changing tool in holiday marketing, offering the ability to enhance customer journeys and drive significant business results. In our latest webinar, we explored the latest AI innovations that are transforming holiday campaigns, from boosting sales to optimizing engagement strategies. A panel of retailers also shared their real-world success stories with harnessing the power of AI What we learned: How Gen AI can create holiday magic How industry leaders are using AI Effective tools for segmentation and product planning Speakers:

Exclusive Holiday Research: Insights into Retailer Strategies for the Holiday Season

Maria del Carmen Tume Saavedra August 5, 2024

Delve into a recent CommerceNext retailer survey, where we asked how companies are navigating the unique challenges and opportunities this holiday season brings. Understanding Merchant Sentiment Merchants are generally optimistic about the upcoming holiday season. Survey data reveals that while 25% of merchants expect this holiday season to be worse than last year, a larger 43% believe it will be better. This positive outlook suggests a strong performance for the ecommerce industry. However, it’s important to recognize that there will always be winners and losers in any economic environment. Companies often attribute poor performance to broader economic issues, claiming that if they are

Forbes + CommerceNext: Aldo’s Fresh Take On The Online To In-Store Customer Journey

Rachel Klein May 12, 2018

ARTICLE SUMMARY: The Aldo Group knows their customers well and curates their retail omnichannel experiences to a T just for them. They know where they are shopping and where they prefer to purchase (which are very often two different places). So, instead of creating the shopping experience around the products or brand ideals or even technology trends, the priorities and resources go first to complimenting and mirroring customer expectations and behaviors. Gregoire Baret, GM of Omnichannel Experiences at Aldo Group says about 70% of his customers are browsing online before coming to the store, meaning the majority of their purchases are going online

Tag: customer behaviors