Consumer Experience: What Every Retailer Needs To Know
Brittney Kleinfelter
November 12, 2018
A guide to how consumer behavior is shaping retail and ecommerce best practices In today’s competitive retail environment, consumer experience can be the difference between success and failure. According to Dimension Data, “84% of organizations working to improve [customer experience] have experienced an increase in revenue.” So an investment in customer experience has real payoff when it comes to the bottom line. As a result of the changing landscape, we often hear the retail and ecommerce community asking questions like: “How have consumer expectations changed?” “How can retailers rethink their physical retail spaces, and do they fulfill the expectations that their online brand
