The Power of Storytelling as a Customer Acquisition Strategy
Elisabeth Anne Boniface
September 5, 2019
With three years of mattress marketing backed by nearly thirty years of technological advancements, Purple has made a name for themselves as more than a mattress company. At CommerceNext 2019, Joe Megibow, CEO of Purple Mattress, shared how Purple not only innovated on their patented signature polymer grid but also in their use of storytelling to drive customer acquisition and direct to consumer sales. Megibow has been with Purple since October of 2018 as CEO, previously serving as the chief digital officer for American Eagle Outfitters. He discusses his unique approach to reaching an audience beyond the realm of brick and mortar mattress
