Tag: branding

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The Right Insights: The Key to Improving Site Experience

Making data-driven changes to your ecommerce site will build the most accessible and effective ecommerce experience for your customers. But, demands for privacy and security from your customers mean finding new ways to access their data. In a recent webinar hosted by CommerceNext, we heard from Sarah Schultz (AVP – Ecommerce Product Management & Web Operations, Ann Taylor), Matt Powell, (Chief Technology Officer, FTD) Stephanie Urban (VP eCommerce, Urban Digital) and Kirsten Newbold Knipp (CMO, FullStory) on how to make this all happen.  Watch the replay here or read the recap below. FullStory Presentation: What’s Driving Customers To Jump Ship In a customer survey

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Forbes + CommerceNext: Three Unique Ways Brandless Uses Community To Fuel Growth

ARTICLE SUMMARY: How can you break into the monster industry of consumer packaged goods, do good, grow quickly and build a loyal brand community? Brandless knows. When you think of Kelloggs or Kraft or even your favorite local, organic honey that you indulgently glob into your tea every morning, you may love the taste and be a diehard fan of the products, but you don’t necessarily connect emotionally with the brand and engage with that company personally. Brandless wants its customers to look at it differently. Brandless believes in cultivating strong, authentic connections directly with its customers. They focus on building brand loyalty

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