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CommerceNext IRL Spotlight: Sessions on Digital Advertising

Nicole Stark September 1, 2021

On September 28-29th, CommerceNext is hosting an in-person conference in New York City for the first time in 2 years. The two-day event will be filled with industry-leading case studies and tactical sessions designed to build on ecommerce and digital marketing skills.   Highlighted below are four sessions centered around Digital Advertising:    Mastering Marketplace Advertising: The Who, The What and The How Tuesday, September 28th, 3:35 pm  Speakers: Vivian Chang, VP Growth at Clorox DTC Larry Fisher, CEO, Rise Interactive Retail media and advertising on marketplaces are proving to be scalable marketing channels for DTC brands. But, it can be difficult for

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Tailoring Your Performance Marketing for Attribution

Elisabeth Anne Boniface September 19, 2019

Attribution is one of the most sought-after yet daunting discussions that take place within a marketing team. The question of which channels, what content and where the overlap lies can lead to an often dizzying hunt for a one-size-fits-all solution. At CommerceNext 2019, our panel of industry executives sat down to discuss their teams’ approaches to attribution for performance marketing and beyond. These leaders from Poshmark, Casper, Burrow, and AdRoll delve into the customer journey and how their business goals help define where the new and existing customers intersect.  For each of our panelists, the attribution plays a large role in their performance

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commercenext growth show

June 11-13, 2024 at New York Hilton Midtown

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