Lauren Price is SVP of Ecommerce & Digital Marketing for COS, where she is responsible for digital experience and operations, site merchandising, digital marketing channels and CRM, holding full P&L responsibility for North America ecommerce.
Prior to joining COS, Lauren served as VP of Ecommerce at J.Crew, after joining first as VP of Marketing Strategy for J.Crew and Madewell. Lauren’s work at J.Crew Group was recognized by The Lead Direct 60 in 2023.
Lauren has over 15 years of experience in ecommerce and digital marketing. Prior to working on the brand side, Lauren was a trusted consultant and strategist for leading global fashion and luxury brands. She has served as VP of Research & Advisory for Retail at Gartner, Sector Lead for Retail & Luxury as L2, Inc., built the Brand & Retailer Growth team at Lyst and was a strategist in the Retail Practice at Demandware (now Salesforce Commerce Cloud).
Lauren is a graduate of Vassar College.
