Joe Kudla is the founder and CEO of Vuori, a performance apparel brand inspired by the active California lifestyle. A yogi, surfer, outdoorsman and former college athlete, he drew upon his experiences to disrupt the market with A New Perspective on
Performance Apparel. Functional, high-quality clothing that does not sacrifice style—Built to move in. Styled for life.
With a background in accounting, Joe founded the IT consulting firm Vaco San Diego prior to launching Vuori. Today, he lives in Encinitas, CA, with his wife and two children. True to the brand ethos, he still makes time every day to get outside and stay active.
