Jeff Gerstel is the CMO of B&H Photo. B&H is the largest non-chain retailer of photo/video/consumer electronics gear, operating primarily online. B&H takes an ‘old-school’ approach to customer experience, priding itself on its easy-to-reach product experts, hands-on, human service and building trust with its customers. Prior to joining B&H, Jeff was CEO of Dressbarn, a women’s apparel specialty chain. Jeff also serves on the North American board of the MMA trade organization.