Irene Cassedy joined Orveon Global in 2021. As the Global Vice President of Customer Acquisition & Retention, she is responsible for the overall CRM, Paid Media, and Insights strategies for Orveon’s three prestige beauty brands, bareminerals, Laura Mercier, and BUXOM Cosmetics. With over 18 years of experience in digital marketing and ecommerce, Irene has led teams at bareMinerals under Shiseido, DVF, and Bloomingdale’s. Irene holds a Bachelor of Arts in Economics and Spanish from Vanderbilt University.
Menu
