Alyssa Callahan is the Head of Marketing at bp, responsible for the mobility & convenience business portfolio in the U.S. With over 15 years of experience managing innovative marketing strategies for top-tier companies, Alyssa has an extensive background in fostering brand growth and expertise in digital customer experience through a mix of brand awareness and data-driven performance marketing.
Before joining bp, Alyssa held previous leadership roles at L’Oréal, Wyndham Hotels & Resorts and most recently served as the Vice President of Marketing with TravelCenters of America.
Alyssa is an advisory board member for Loyalty360 and has received awards from the HSAMI and Loyalty360 for her work at Wyndham Hotels & Resorts. Alyssa is passionate about supporting the next generation of marketers and is also an active mentor with several university programs for rising college students and graduates.
