CommerceNext 2023

Harnessing the Revolutionary Power of AI To Maximize Marketing Engagement and Improve Measurement

The day of AI-driven marketing has arrived and it is radically reshaping and improving marketing campaigns, customer engagement and success measurement. In this talk, we will discuss and provide examples of how AI can vastly improve incrementality measurement, drive personalized content creation at scale and help your team unleash a torrent of marketing experimentation and success.

Structuring Your Social Commerce Strategy To Drive Profit and Efficiency

Let’s face it, keeping up with the rapid evolution of social commerce can be a significant challenge. As platforms like Meta, Snapchat and TikTok continue pushing automation and reliance on algorithms, many brands are left floating in the resulting sea of sameness without strategies to stand out from their competition. We'll help you break away from the crowd by discussing techniques such as segmenting your data to make it input-ready for your chosen platforms, structuring campaigns to leverage different ad formats to drive revenue and configuring bid automation to ensure you're still in control of your marketing strategy.

Unifying Sol de Janeiro's Email & SMS Program Reveals Big Wins

Learn from Sol de Janeiro and Listrak as they openly discuss their strategic partnership, focusing on successes and lessons learned. Discover how consolidating Sol de Janeiro's email and SMS program led to significant benefits, including improved campaign understanding through unified attribution and measurement parameters. With a 50% cost reduction, an 18% increase in email and SMS contribution, and a 28% boost in total e-commerce revenue, this partnership showcases the power of aligning goals and passion with the right partners. Don't miss this opportunity to uncover the path to success in the current retail landscape.

How to Convert Anonymous Web Traffic in a Privacy-First World

Over 90% of visitors on any digital property are anonymous, and yet over 70% of consumers expect personalized experiences from brands. This session will teach you how to understand anonymous visitors in real time, discuss personalization in a privacy-forward world and explore how to leverage AI and other new methods to engage and convert anonymous visitors. Join the session to learn how to unlock new revenue and explore why the future of consumer engagement hinges on anonymity.

Maximizing Success: Lessons Learned From a Year of Google pMax Campaigns

Learn how to implement and manage pMax campaigns successfully by refining regional and market-level campaign approaches and improving incrementality measurement. Overstock’s Rick Egan and DAC’s Felicia DelVecchio will take you under the hood of Google Performance Max (pMax) campaigns. They will share how to identify and overcome problems like low-quality traffic and getting multiple conflicting recommendations from Google. Don’t miss the opportunity to level up your pMax strategy.

Keep Your Fans Engaged: SNIPES x Cordial Share Cross-Channel Marketing Success

Building high-return, cross-channel marketing strategies is a top priority for marketers everywhere, but where do you start? Learn how SNIPES, a global streetwear retailer, worked with Cordial to successfully automate marketing messages across channels based on customer and business data to deliver more value to their subscriber base. We’ll share the strategic email, SMS and push campaigns that drove SNIPES’ customers toward the high-value actions they desired.

How Hatch Collective Utilizes Partnerships to Create Reliable Revenue Streams

Affiliate marketing possesses utility and breadth that extends far beyond the last-click metrics it’s widely credited for. Marketers can tap the channel to reach consumers at any point in their journey and can easily transcend mediums, including influencer posts, advertorials, brand ambassadors, newsletters and more. Join us as we reveal how Hatch Collective effectively leverages the power of partnerships to create lasting pay-for-performance revenue streams through content commerce partnerships and brand ambassadors inside the affiliate channel.

How Generative AI Enhances Retention and Loyalty at Kate Spade

Organizations that understand the human elements of the digital retail experience can retain and garner more loyal customers than their peers. Emotions play a vital role, especially with luxury brands. In this session, Kate Spade’s Amanda Bopp will share how she and her team use insights, data and personalized language to provide relevant and joyful customer experiences across marketing channels. In addition, she’ll share how they use Generative AI to appeal to their customers’ emotions, create community and develop loyal, long-term customers.

Unlocking Ecommerce Growth During Economic Volatility With Modernized Payments

Changing customer demands due to a post-pandemic uncertain economic environment requires merchants to take a much more holistic approach to their payment stack. From enabling personalized omnichannel experiences to providing a frictionless checkout experience, the merchants who modernized how they accepted payment led the way over the last two years. Learn how e.l.f. Beauty modernized payments to thrive in this volatile economic landscape.

Don’t Sleep on Retention: How 3Z Brands Is Building Customer Relationships That Last

Customer retention may not seem like the obvious focus for a family of mattress brands, but for 3Z Brands, the company behind Helix, Nolah, Leesa, and more, it’s an integral part of their overall strategy. In this session, you’ll hear about the challenges of building a retention strategy when you sell a high AOV product, and how brands can refine their product line and keep customers engaged between purchases.

Driving International DTC ecommerce Through a Robust Data-Backed Approach

The growing cross-border ecommerce market, coupled with an increasing appetite among consumers for luxury goods, has created an unprecedented opportunity for high-end brands to scale their global DTC online business. Marc Jacobs, Rachel MacPherson sits down with Global-e’s Matthew Merrilees for a fireside chat to discuss the iconic brand’s international ecommerce success. Hear how Marc Jacobs leverages big-data-based business intelligence models to optimize its cross-border offering, drive international traffic conversions and further extend its global footprint.

Leveraging First Party Data To Enhance The Customer Experience While Boosting Your Bottom Line

The past few years have led ecommerce transactions to reach new highs, and we only see the competition continue to grow. This, in combination with recent economic uncertainty, has provided an opportunity for businesses to seek new avenues to improve cash flow and boost their bottom line. Join Jason Brenner, Senior VP at Michaels Stores and Stephen Rivera, Senior Director of Customer Success at Rokt as they explore ways first-party data can be triggered as the competitive edge to help improve ecommerce customer experiences.

Winning in CTV Advertising; Five Things Every Retailer Should Know

Connected TV has changed how today’s retailers reach their current and prospective customers. Equipped with precision audience targeting and reliable, accurate measurement, retailers’ ad campaigns can now focus on their ideal customer—while tracking conversions down to the last decimal. But what separates the average CTV campaign from a truly great one? Whether you’re looking for recommendations to get started, or you’re already familiar but looking to optimize your approach, this session will share the insights you need to become the next TV ad success story.

Building Brand Loyalty: Finding and Retaining Your Best Customers

In this session, you’ll learn how to identify and nurture your most valuable customers to build brand loyalty and repeat business. In addition, you'll discover proven tactics for extending post-purchase relationships through effective re-engagement and learn about product and channel expansion strategies designed to increase both your customer base and customer lifetime value.

How Millennial and Gen Z Shoppers Are Embracing Cross-Border Commerce

Based on an annual survey of more than 16,000 global shoppers, this session will review key trends in Millennial and Gen Z shopping habits and provide specific examples of how retailers can adapt to meet consumer demands. We will discuss the importance of pricing; the overwhelming importance of product sustainability and ethical sourcing; and why these consumers are increasingly buying apparel and footwear outside of their home countries.

Using Incrementality & Experimentation to Grow Profit in a Cookieless World

Digital privacy is changing how millions of businesses market their products. Thanks to increased consumer privacy and cookie deprecation, the data that previously powered the $500B+ ad industry no longer works. Data expert and Haus CEO Zach Epstein will deliver a master class on how to supercharge your experimentation practice to drive incremental, profitable growth.

Maximizing ROI: How To Get Marketing and Data Teams Working Together for Success

Learn how SeatGeek's marketing team improved customer experience and grew revenue by building a stronger relationship with their data engineering team. This session will cover the roles and responsibilities of both teams, strategies for building a successful partnership and how SeatGeek overcame challenges to ensure they always had access to the data they needed to power their experiences. This conversation is tailored for marketing leaders and will provide actionable insights to improve cross-functional collaboration and achieve business goals.

Picture Perfect: How Minted Delivers Personalized Visual Content at Scale

Minted's purpose is to showcase and sell exceptional art from around the world. In this session, we will discuss how they deliver thousands of highly realistic, personalized images on the fly so their discerning consumers can easily visualize art in their digital living rooms. You’ll also learn how Minted rapidly creates immersive experiences including 2D/3D views of framed artwork using advanced Image, Video, 3D transformation and rendering capabilities.

How to Win the Hearts and Minds of GenZ in the Current Economy

Discover how to effectively engage GenZ, the digitally native power generation that is reshaping the economy and our culture. This session will feature new research on what college students are looking for from retailers in an unpredictable economy.. And Hani Balta, CDO/ CTO of Adorama, will share how they build lasting emotional connections with GenZ which is producing higher LTV than their typical customer. These first-hand insights and new research will give you a blueprint for success for the rest of the year.

Programmatic Direct Mail: How Tailored Brands and Lulu and Georgia Took A Performance-Driven Approach

In response to rising CPMs, digital ad fatigue and the devaluation of online identifiers, innovative marketers are embracing channels like programmatic direct mail that utilize digital data and technology to engage consumers in the physical world. Join PebblePost, Lulu and Georgia and Tailored Brands to discover why creating relevant advertising experiences for consumers at home is crucial. Learn how brands drive profitable growth with programmatic direct mail and gain practical advice and best practices for exploring new channels for growth opportunities.

How Conversational AI Is Revolutionizing Chatbot Effectiveness

In this session, we will examine how conversational AI is finally enabling chatbots to live up to their full potential to improve the customer experience and save businesses time and money. In particular, we will discuss how AI delivers precise responses to customer inquiries, autonomously crafts useful articles, performs content gap analysis and eliminates common chatbot inaccuracies. Don’t miss this opportunity to stay ahead of the curve and revolutionize your organization’s customer engagement strategies.

Winning SMS Strategies and Tactics for Great Customer Experiences

Are you ready to revolutionize your customer engagement strategy? Join us as we discuss how SMS can drive meaningful customer experiences and conversions by meeting your customers where they are. In this session, we'll dive into the latest SMS tactics for engaging customers through personalized conversations that differentiate your brand and delight your customers.

Leveling Up Marketplace Growth Using Proven Compliance-Driven Strategies

Prioritizing compliance when launching or growing a marketplace can be a powerful mechanism for growth. In this segment, we'll explore the importance of marketplace tax compliance for start-ups and established brands alike. We will discuss how focusing on accounting and finance can lead to a smooth launch, happy seller partners and sustained growth. Gain valuable insights and practical tips on adopting a global compliance approach that will empower your marketplace to thrive in today's competitive global economy.

How Creator-Led Marketing on TikTok and Instagram Fuels Consumer Behavior

This session will explore the transformative influence of social media content creators in the retail marketing landscape. We will present exclusive data demonstrating how creator-generated content can inspire sales; explain how brands effectively leverage the distinctive storytelling techniques of creators to cultivate influential customer bases; and dive into fostering strong partnerships with creators who genuinely love your products.

You Can’t Spell Retail Without AI: How Can Personalization Build Better Baskets

Discover how AI can empower your team and drive your business forward. This session will unravel the intricacies surrounding AI in the retail industry, providing clarity to the often-confusing conversation. We will cut through the hype and concentrate on actionable AI tools to enhance your customer's shopping experience. Learn how to leverage the power of AI to build better baskets for your customers and unlock new levels of success in the retail world.

Farfetch’s AI-Driven Approach to Engage New Customers at Scale

Discover how Farfetch, a luxury fashion retailer, leverages AI to identify previously unknown customers and provide them with highly personalized experiences, including cutting-edge features like tailored product recommendations and immersive virtual try-ons, all at scale. Learn how to leverage these advancements to enhance your customer experience, broaden your reach and drive revenue to your bottom line.

Omnichannel is Everything: How Retailers Can Amplify and Optimize In-Store Inventory

Omnichannel retailers recognize that customers value convenience and immediacy when they shop and search for products. But how can brands meet customers’ growing and ever-changing demands whether those customers shop online or in-store? Amazon Today and Trina Turk discuss merging ecommerce with brick-and-mortar efforts, appealing to customers on a local level, finding the right balance between cost-effectiveness and introducing new revenue streams... and why life is better with bold prints.

Rethinking Video: Easy, Efficient & Engaging Content Creation for Your Brand

Digital marketers love video content because it drives customer acquisition and retention. Regrettably, most retailers are not set up to scale video content; relying instead on outdated video production methods that require costly producers, editors and animators. In this presentation, we will share retail case studies that showcase strategies for how to create video in a cost-effective, scalable and personalized manner in order to supercharge your marketing mix.

Elevating Your Brand Using Virtual Stores To Engage the Gaming-Native Audience

More than 80% of today's U.S. consumers now identify as gamers, and this number only increases when you look specifically at Gen Z and younger audiences. These gaming-fluent shoppers expect highly visual, interactive digital experiences that go beyond the traditional e-commerce shopping grid. The next generation of brand storytelling will be defined by interactive, gamified 3D experiences — ripe for consumers to discover and engage with brands on a deeper level.

Join Obsess Founder and CEO, Neha Singh, and Head of Customer Growth and E-commerce at Johnson & Johnson (Neostrata Brand), Lisa Brewer, for a fireside chat about elevating brand storytelling through virtual stores. Plus, be the first to see a new case study about Neostrata's Obsess-powered virtual experience.

Summit Golf Brands' Big Score with UGC Content on Paid Social

Join us as Summit Golf Brands reveals how they employ user-generated content (UGC) to achieve exceptional performance. Gain insights on leveraging trend-based, channel-specific content for scalable growth, the importance of continuous content testing to combat creative fatigue and maintain focus on key performance indicators (KPIs), and the art of constructing a tailored media plan that fuels brand expansion across all media platforms.