CommerceNext 2022

Presented by cart.com

Seizing the Next Wave of Growth
June 21-22, 2022
New York Hilton Midtown

Apply to attend

Explosive growth continues to define ecommerce. The pandemic was an accelerant for digital and created online shopping habits that are here to stay. As digital’s share of retail barrels forward, brands adopt new marketing strategies, create stickier and more personalized ecommerce experiences and build emotional loyalty with customers in new, innovative ways. CommerceNext returns to New York on June 21-22 to gather this dynamic community of trailblazers and change-makers to talk about the future of digital commerce and share the latest strategies for ecommerce acceleration. Here is what you can expect from CommerceNext 2022:

speakers icon

100+ Speakers
from leading retailers, DTC brands and innovative tech companies. Last summit’s speakers included executives from Crocs, WW, Tapestry, Fabletics, Everlane, Brooklinen, Lands’ End, EXPRESS, Patagonia, Universal Standard and many more.

attendees icon

1200+ Attendees
from all the right retailers and brands, some edgy techies and smart people for meaningful peer-to-peer networking and curated conversations.

50+ Sessions
focused on marketing and ecommerce, including 11 keynotes, 4 power panels, 32 breakout sessions on marketing tactics and 1 award show honoring industry leaders. Check out the videos from last year’s sessions to get a sense of what's in store!

Speakers

  • craig

    Craig Brommers

    CN2022

    Chief Marketing Officer American Eagle Outfitters

    jamie

    Jamie Gersch

    CN2022

    Senior Vice President & Chief Marketing Officer Old Navy

    Rafael Ilishayev

    Rafael Ilishayev

    CN2022

    Co-Founder and Co-CEO Gopuff

    JuE Wong

    JuE Wong

    CN2022

    CEO Olaplex

  • Angela Clark

    Angela Clark

    CN2022

    Head of Digital Studio Patagonia

    Brian Beitler

    Brian Beitler

    CN2022

    Chief Marketing Officer, QVC US & HSN Qurate Retail Group

    Beth Gerstein

    Beth Gerstein

    CN2022

    Co-founder & CEO Brilliant Earth

    Charlie Cole

    Charlie Cole

    CN2022

    CEO FTD

  • Noam Paransky

    Noam Paransky

    CN2022

    Chief Digital Officer Tapestry

    Carolyn Pollock

    Carolyn Pollock

    CN2022

    Chief Marketing Officer Tailored Brands

    David Han

    David Han

    CN2022

    VP, Product Neiman Marcus

    ekta chopra

    Ekta Chopra

    CN2022

    Chief Digital Officer E.L.F. BEAUTY

  • Sucharita Kodali

    Sucharita Kodali

    CN2022

    Vice President and Principal Analyst Forrester Research

    William Niles

    William Niles

    CN2022

    CEO Brinks Home

    Sarah Rasmusen

    Sarah Rasmusen

    CN2022

    EVP, Chief Customer Officer Lands' End

    Cezanne Huq

    Cezanne Huq

    CN2022

    VP, Growth HelloFresh

  • Brian Seewald

    Brian Seewald

    CN2022

    SVP eCommerce EXPRESS

    Amanda Bopp

    Amanda Bopp

    CN2022

    VP, North America Marketing Kate Spade

    Daren Hull

    Daren Hull

    CN2022

    President Vera Bradley

    Sarah Henry

    Sarah Henry

    CN2022

    VP, Head of Content, Influencer, & Commerce Walmart

  • Lauren Thomas

    Lauren Thomas

    CN2022

    Retail Reporter CNBC

    Samir Desai

    Samir Desai

    CN2022

    EVP, Chief Digital + Technology Officer Abercrombie & Fitch Co.

    Corinne Crockett

    Corinne Crockett

    CN2022

    VP, Marketing Outer

    Ian Yung

    Ian Yung

    CN2022

    VP of Growth Parachute Home

  • Emma Sandler

    Emma Sandler

    CN2022

    Senior Beauty and Wellness Reporter Glossy

    Dan Marques

    Dan Marques

    CN2022

    SVP, Global Digital Commerce Crocs

    Julie Hyman

    Julie Hyman

    CN2022

    Anchor Yahoo Finance

    Matt Gehring

    Matt Gehring

    CN2022

    Chief Marketing Officer Dutch

  • Miki Racine Berardelli

    Miki Racine Berardelli

    CN2022

    Principal miki b

    Hilary Neve

    Hilary Neve

    CN2022

    VP of Communcations Bolt

    Adrien Menard

    Adrien Menard

    CN2022

    Co-Founder & CEO Botify

    Kendra Prasad

    Kendra Prasad

    CN2022

    Head of Acquisition The Farmer's Dog

  • Scott Geftman

    Scott Geftman

    CN2022

    President Rowing Blazers

    flo

    Flo Dessen

    CN2022

    Senior Vice President, Ecommerce & Digital Dylan’s Candy Bar

    Chip Overstreet

    Chip Overstreet

    CN2022

    CEO Spiceology

    Farzana Nasser

    Farzana Nasser

    CN2022

    Partner Chameleon Collective

  • George Khachatryan

    George Khachatryan

    CN2022

    CEO OfferFit

    chip

    Chip Malt

    CN2022

    CEO Made In

    Liz Horowitz

    Liz Horowitz

    CN2022

    Founder Sonic Strategy Consulting

    John Grech

    John Grech

    CN2022

    Head of Retail Partnerships GiftNow

  • Lovee Chandna

    Lovee Chandna

    CN2022

    VP Retail, Europe eClerx Digital

    Joe Yakuel

    Joe Yakuel

    CN2022

    Founder and CEO Within

    Anjanette Hill Mendoza

    Anjanette Hill Mendoza

    CN2022

    Chief Customer Officer SheerID

    Indy Guha

    Indy Guha

    CN2022

    CMO + Alliances Leader Signifyd

  • Sara Livingston

    Sara Livingston

    CN2022

    Head of Customer Solutions Rockerbox

    Brian Walker

    Brian Walker

    CN2022

    Chief Strategy Officer Bloomreach

    Kristin Mikie Sword

    Kristin Mikie Sword

    CN2022

    Director of Growth, RoMind Ro

    Jake Pasini

    Jake Pasini

    CN2022

    VP of Strategy & Analytics Listrak

  • Arin Sweeney

    Arin Sweeney

    CN2022

    Director of eCommerce Lord & Taylor

    Chris Novak

    Chris Novak

    CN2022

    Chief Data Science & Analytics Officer Eden Collective

    Emad Hasan

    Emad Hasan

    CN2022

    CEO & Co-Founder Retina AI

    Cristina Dinozo

    Cristina Dinozo

    CN2022

    Senior Director of Marketing Communication Yotpo

  • Josh Greene

    Josh Greene

    CN2022

    CEO The Mather Group

    Cara Salpini

    Cara Salpini

    CN2022

    Senior Editor Retail Dive

    Justin Garvin

    Justin Garvin

    CN2022

    VP, Media Strategy Rise Interactive

    Rachel Bergman

    Rachel Bergman

    CN2022

    CRO Cordial

  • Brenda Freeman

    Brenda Freeman

    CN2022

    Chief Brand Officer Wunderkind

    Richard Johnson

    Richard Johnson

    CN2022

    VP, Head of Sales U.S. & Canada RTB House

    Shannon Stokes

    Shannon Stokes

    CN2022

    Head of DTC eCommerce Nespresso

    Tyler Berglund

    Tyler Berglund

    CN2022

    Chief Marketing Officer Tres Colori

  • Matt Gilbert

    Matt Gilbert

    CN2022

    CEO Partnerize

    Rachel de los Santos

    Rachel de los Santos

    CN2022

    Director of Client Success eShopWorld

    Vicki Cantrell

    Vicki Cantrell

    CN2022

    CEO Vendors in Partnership LLC

    Jarrad Berman

    Jarrad Berman

    CN2022

    Vice President TZP Group LLC

  • Stephanie Urban

    Stephanie Urban

    CN2022

    VP, Direct to Consumer Camuto Group

    Jason Nickel

    Jason Nickel

    CN2022

    Senior Vice President Marketing Ten Thousand, Inc

    Ilan Tito

    Ilan Tito

    CN2022

    Partner Chameleon Collective

    Stephen Carl

    Stephen Carl

    CN2022

    Founder Needle Movement

  • Ashley Firmstone

    Ashley Firmstone

    CN2022

    SVP Customer Success Rokt

    Faisal Masud

    Faisal Masud

    CN2022

    CEO Fabric

    Nathan Loveless

    Nathan Loveless

    CN2022

    VP of Sales, Americas Blueshift

    Shawna Hausman

    Shawna Hausman

    CN2022

    CMO Health-E Commerce

  • Omair Tariq

    Omair Tariq

    CN2022

    CEO Cart.com

    Randi Charles

    Randi Charles

    CN2022

    VP, Marketing Ergatta

    jacob

    Jacob Ross

    CN2022

    CEO PebblePost

    Marco Fazio

    Marco Fazio

    CN2022

    Head of E-commerce, Europe Solo Brands (former Reebok)

  • Jennifer Maclver Edwards

    Jennifer Maclver Edwards

    CN2022

    Customer Experience Programs Director Contentsquare

    Michael Scholz

    Michael Scholz

    CN2022

    Global Director - Head of Product Marketing commercetools

    Andrea Paul Salerno

    Andrea Paul Salerno

    CN2022

    Director of Content and Research Kustomer

    Rick Kenney

    Rick Kenney

    CN2022

    Founder and Managing Director LeadingLights

  • Lucy Zhu

    Lucy Zhu

    CN2022

    Director of Retention Marketing REVOLVE

    Madison Hajeb

    Madison Hajeb

    CN2022

    Senior Director, Testing and Innovation Tapestry

    Christine Pagano

    Christine Pagano

    CN2022

    Manager, Site Operations & Innovation for Outlet eCommerce Coach

    Kathleen Jiang

    Kathleen Jiang

    CN2022

    Manager, Content Optimization Programs, Digital Experience Tapestry

  • Elizabeth Harden

    Elizabeth Harden

    CN2022

    Vice President, Commerce Solutions Matterkind

    Christian Ward

    Christian Ward

    CN2022

    Chief Data Officer Yext

    Katya Allison

    Katya Allison

    CN2022

    Director, Content GRIN

    Ken Fenyo

    Ken Fenyo

    CN2022

    President, Research & Advisory Coresight

  • Marisol Leffler

    Marisol Leffler

    CN2022

    VP Customer Success North America, GM Optimove

    Behzad Soltani

    Behzad Soltani

    CN2022

    Chief Technology Officer Movado

    Emily Hickey

    Emily Hickey

    CN2022

    Founder Chief Detective Growth Consulting

    Hani Batla

    Hani Batla

    CN2022

    CIO Adorama

  • Alexa Ritacco

    Alexa Ritacco

    CN2022

    VP of Growth Jenni Kayne

    Ryan Gibson

    Ryan Gibson

    CN2022

    VP, Strategy Adlucent

    Adrianne Pasquarelli

    Adrianne Pasquarelli

    CN2022

    Special Projects Editor & Senior Reporter Ad Age

    Sayyid Markar

    Sayyid Markar

    CN2022

    Co-Founder Otherland

  • Jennifer Graham Chittim

    Jennifer Graham Chittim

    CN2022

    VP of Customer Success Botify

    Marco Steinsieck

    Marco Steinsieck

    CN2022

    Former GM, Staples Retail Media Network Staples (Former)

    Andrea Moore

    Andrea Moore

    CN2022

    SVP Digital, E-Commerce and Consumer Insights NEST New York

    William Flaherty

    William Flaherty

    CN2022

    SVP, Growth Ro

  • Anna Kim

    Anna Kim

    CN2022

    Operations Manager, Customer Experience Mejuri

    vero

    Veronika Sonsev

    CN2022

    Co-Founder CommerceNext

    scott

    Scott Silverman

    CN2022

    Co-Founder CommerceNext

Testimonials

Agenda

8:00 AM ET

Registration / Discovery Lounge Opens

8:00-9:00 AM ET

Networking Breakfast - All Attendees

8:00-8:50 AM ET

VIP Breakfast - Retailers Only:
Keeping the Customer Satisfied! How Great Customer Support Drives Growth and Retention

While retailers prepare for the holiday rush, the excitement for sales growth may get overshadowed by the torrent of customers asking about product availability, shipping delays, price matching, etc. In this session, we’ll ask our panel of retail experts how they handle the seasonal rush without breaking the bank. They will discuss customer expectations for Holiday 2022, shifting consumer channel preferences, the importance of delivering a superior support experience and why the holiday season presents a long-term business growth opportunity.

Andrea Paul Salerno

Andrea Paul Salerno

CN2022

Director of Content and Research Kustomer

Sayyid Markar

Sayyid Markar

CN2022

Co-Founder Otherland

Anna Kim

Anna Kim

CN2022

Operations Manager, Customer Experience Mejuri

9:00-9:15 AM ET

Opening Remarks

vero

Veronika Sonsev

CN2022

Co-Founder CommerceNext

9:15-9:35 AM ET

Keynote: Retail at an Inflection Point: The Big Trends Transforming the Industry

Sucharita Kodali

Sucharita Kodali

CN2022

Vice President and Principal Analyst Forrester Research

9:40-10:00 AM ET

Keynote: How to Build a Modern Brand by Looking to the Past
Rowing Blazers has made all the right moves to bring classic trends into modern fashion, turning hype into an iconic brand in just five years. Join leaders from Cart.com and Rowing Blazers to learn more about how the company approaches its creative process, partnerships and marketing to build its cult following.

Omair Tariq

Omair Tariq

CN2022

CEO Cart.com

Scott Geftman

Scott Geftman

CN2022

President Rowing Blazers

10:00-10:20 AM ET

🍪 Break

10:20-10:40 AM ET

FIRESIDE CHAT: Building the Next Big Brand: From Disruptor to Power Player
Olaplex has had incredible growth since its inception. Having started as a salon-focused haircare brand, the company has expanded into retail and DTC and has seen 112% annual growth in the last year. With a growth strategy driven by customer data and insights, Olaplex CEO JuE Wong believes it's just the beginning. Learn how the company went from niche to market-leading in the premium haircare category and its plans for the future.

JuE Wong

JuE Wong

CN2022

CEO Olaplex

Moderator
Emma Sandler

Emma Sandler

CN2022

Senior Beauty and Wellness Reporter Glossy

10:45-11:15 AM ET

PANEL: Seizing Growth with Full-Funnel Marketing and Measurement
Marketing has traditionally split brand and performance marketing efforts. The brand side had harder to measure goals, while the performance side focused on specific metrics such as clicks and ROI. Today, many marketers are moving to a “full-funnel” marketing approach that combines the power of both brand building and performance marketing. In this session, our full-funnel marketers will discuss how they set up measurement and their teams to balance top-of-funnel marketing (e.g., TV, Social, Influencer) with lower-funnel marketing tactics (e.g., Search, Retargeting) to achieve measurable growth.

Amanda Bopp

Amanda Bopp

CN2022

VP, North America Marketing Kate Spade

Carolyn Pollock

Carolyn Pollock

CN2022

Chief Marketing Officer Tailored Brands

Sarah Rasmusen

Sarah Rasmusen

CN2022

EVP, Chief Customer Officer Lands' End

Joe Yakuel

Joe Yakuel

CN2022

Founder and CEO Within

Moderator:
Farzana Nasser

Farzana Nasser

CN2022

Partner Chameleon Collective

11:15-12:00 PM ET

👨‍👩‍👧‍👦 Roundtable Discussions

12:00-1:15 PM ET

🍽️ Networking Lunch

12:00-12:50 PM ET

🍽️ VIP Lunch Workshop | Back to the Basics: How to Use Organic Search to Counter Rising Ad Costs
While it will come as no surprise that retailers' number-one concern is rising customer acquisition costs, what might surprise you is just how effectively organic search can address this problem. In this lunch session, industry analyst Rick Kenney leads an “un-panel” discussion with a group of retail experts where the audience drives the talking points. It’s all up for discussion: how to counter the loss of organic traffic, how to counter the SEO drag from new customer experience tech to your site and any other search questions you have.

Rick Kenney

Rick Kenney

CN2022

Founder and Managing Director LeadingLights

Jennifer Graham Chittim

Jennifer Graham Chittim

CN2022

VP of Customer Success Botify

1:15-1:35 PM ET

Keynote: Be Your Own Disruptor - How FTD Embraced its Digital Transformation
Charlie Cole joined FTD in March 2020, just as the global pandemic was shutting down the world and about 6 months after FTD came out of bankruptcy. Hear the story of how Charlie led a digital transformation at this 110-year-old floral brand while navigating the unchartered waters of a workplace impacted by the pandemic.

Charlie Cole

Charlie Cole

CN2022

CEO FTD

1:40-2:00 PM ET

Keynote: Preparing Your Tech Stack for the Era of Conversational Commerce
Consumers today have higher expectations when it comes to how they interact with brands. They're looking for products that meet their needs, but they also want the shopping experience to be convenient and personalized—whether they're scrolling through your website or browsing in-store. In this session, we'll explore how your brand can lean into conversational commerce to meet your consumers where they prefer to shop with curated experiences.

2:00-2:25 PM ET

🍪 Break

2:25-2:45 PM ET

Breakout Tracks: Upgrading Marketing & Ecommerce Fundamentals

Track 1: Optimizing Core Marketing Strategies
How to get Facebook to work like it used to? 1st-party data!

Emad Hasan

Emad Hasan

CN2022

CEO & Co-Founder Retina AI

Track 3: Innovative Ecommerce Experiences
How REVOLVE Reinvented the Mobile Shopping Experience

Rachel Bergman

Rachel Bergman

CN2022

CRO Cordial

Lucy Zhu

Lucy Zhu

CN2022

Director of Retention Marketing REVOLVE

Track 4: New Twist on Traditional Marketing
How the Farmer’s Dog Reinvented Their TV Measurement Model to Accelerate Their Growth

Kendra Prasad

Kendra Prasad

CN2022

Head of Acquisition The Farmer's Dog

Chris Novak

Chris Novak

CN2022

Chief Data Science & Analytics Officer Eden Collective

2:55-3:15 PM ET

Track 1: Optimizing Core Marketing Strategies
How Tula Built an Analytically-Driven DTC Marketing Organization

Sara Livingston

Sara Livingston

CN2022

Head of Customer Solutions Rockerbox

Track 3: Innovative Ecommerce Experiences
First-Party Data: The Key to Relevancy in Ecommerce

Ashley Firmstone

Ashley Firmstone

CN2022

SVP Customer Success Rokt

Cezanne Huq

Cezanne Huq

CN2022

VP, Growth HelloFresh

Track 4: New Twist on Traditional Marketing
Why Now Is the Right Time To Engage Consumers at Home With Programmatic Direct Mail

jacob

Jacob Ross

CN2022

CEO PebblePost

Randi Charles

Randi Charles

CN2022

VP, Marketing Ergatta

3:25-3:45 PM ET

Track 1: Optimizing Core Marketing Strategies
Maximizing Your Marketplace Ad Dollars With Data and Insights

Justin Garvin

Justin Garvin

CN2022

VP, Media Strategy Rise Interactive

Track 3: Innovative Ecommerce Experiences
Why 'Return on Shopping Cart' is the Most Important Metric for Ecommerce Profitability

Indy Guha

Indy Guha

CN2022

CMO + Alliances Leader Signifyd

Daren Hull

Daren Hull

CN2022

President Vera Bradley

Track 4: New Twist on Traditional Marketing
Why Connected TV Should be a Key Part of Your Performance Marketing Strategy

Elizabeth Harden

Elizabeth Harden

CN2022

Vice President, Commerce Solutions Matterkind

3:55-4:15 PM ET

Track 1: Optimizing Core Marketing Strategies
Getting More Value from Search

Christian Ward

Christian Ward

CN2022

Chief Data Officer Yext

Track 3: Innovative Ecommerce Experiences
Christmas In June: Optimizing Ecommerce for the Gift Buyer

chip

Chip Malt

CN2022

CEO Made In

Chip Overstreet

Chip Overstreet

CN2022

CEO Spiceology

John Grech

John Grech

CN2022

Head of Retail Partnerships GiftNow

Track 4: New Twist on Traditional Marketing
Podcast/ Audio Advertising

Cezanne Huq

Cezanne Huq

CN2022

VP, Growth HelloFresh

William Flaherty

William Flaherty

CN2022

SVP, Growth Ro

Moderator:
Liz Horowitz

Liz Horowitz

CN2022

Founder Sonic Strategy Consulting

4:15-4:35 PM ET

🍪 Break

4:35-5:05 PM ET

PANEL: Reimagining Ecommerce Experiences for Today's Customer Needs
Exceeding customer expectations are important to convert new shoppers to repeat shoppers and to keep existing customers coming back. Today, compelling navigation and product information are table stakes. Learn how ecommerce leaders are thinking about elevated personalized end-to-end experiences that tie together marketing, pre-purchase, checkout and post-purchase to delight customers and drive repeat sales.

Brian Seewald

Brian Seewald

CN2022

SVP eCommerce EXPRESS

David Han

David Han

CN2022

VP, Product Neiman Marcus

Corinne Crockett

Corinne Crockett

CN2022

VP, Marketing Outer

Faisal Masud

Faisal Masud

CN2022

CEO Fabric

Moderator
Cara Salpini

Cara Salpini

CN2022

Senior Editor Retail Dive

5:10-5:30 PM ET

FIRESIDE CHAT: The New Consumer - Why Modern Brands Embrace Sustainability and Social Responsibility
Millennial and Gen Z consumers are more socially conscience shoppers than generations past. According to a 2021 survey released by Deloitte, 37% of millennials and 40% of Gen Zs believe that more people will commit to take action on environmental and climate issues after the pandemic. Brilliant Earth, a digitally native brand that went public in 2021, has made a number of public commitments to improved sustainability such as 100% of the gold and silver it sells being sourced from recycled sources by 2023 and achieving zero waste in showrooms and corporate spaces by 2030. Hear Brilliant Earth CEO Beth Gerstein talk about how its commitment to sustainability is good for the planet and is at the core of its success.

Beth Gerstein

Beth Gerstein

CN2022

Co-founder & CEO Brilliant Earth

Moderator
Lauren Thomas

Lauren Thomas

CN2022

Retail Reporter CNBC

5:10-5:30 PM ET

🍷 Opening Reception

7:00-9:30 PM ET

🍽️ CommerceNext VIP Dinners

Day 2: Wednesday, June 22, 2022

8:00 AM ET

Registration / Discovery Lounge Opens

8:00-9:00 AM ET

Networking Breakfast - All Attendees

8:00-8:50 AM ET

VIP Breakfast - Retailers Only:
Accelerating Growth With Personalized Customer Engagement at Scale

Faced with ever-rising consumer expectations, retailers are refocusing efforts on personalization to powergrowth by giving customers relevant information, in real-time, across the entire customer journey. In this session, our panel of retail experts discuss how to use predictive intelligence to create 1:1 personalization, easily build next-level campaigns across multiple channels, and deliver smart, personalized content at scale.

Nathan Loveless

Nathan Loveless

CN2022

VP of Sales, Americas Blueshift

Ken Fenyo

Ken Fenyo

CN2022

President, Research & Advisory Coresight

9:00-9:10 AM ET

Opening Remarks

9:10-9:30 AM ET

Keynote: How Qurate is Evolving Its Digital Future By Innovating “Live” Shopping
Qurate Retail Group, which includes QVC, HSN and several other brands, was among the first to introduce live video shopping on linear TV more than 40 years ago. Today, Qurate Retail Group is the largest player in video commerce (“vCommerce”), which spans video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms like TikTok and Facebook. As livestream shopping gains momentum in the U.S, learn how Qurate Retail Group is creating sticky vCommerce experiences that build communities and drive sales.

Brian Beitler

Brian Beitler

CN2022

Chief Marketing Officer, QVC US & HSN Qurate Retail Group

9:35-10:05 AM ET

PANEL: Digital Leadership and Organizations for the Next Wave of Growth
Growing a more mature digital channel requires organizations designed for innovation, agility and new levels of collaboration. This session looks at the latest thinking when it comes to strategic planning with a remote workforce, different models for talent and recruiting and retaining digital talent. It will also explore how to create a culture to attract the right type of employees to drive innovation and growth.

ekta chopra

Ekta Chopra

CN2022

Chief Digital Officer E.L.F. BEAUTY

Noam Paransky

Noam Paransky

CN2022

Chief Digital Officer Tapestry

Angela Clark

Angela Clark

CN2022

Head of Digital Studio Patagonia

Hilary Neve

Hilary Neve

CN2022

VP of Communcations Bolt

Moderator:
Miki Racine Berardelli

Miki Racine Berardelli

CN2022

Principal miki b

10:05-10:25 AM ET

🍪 Break

10:25-10:45 AM ET

Keynote: Sustaining Explosive Growth Through Customer Obsession
Wunderkind's curated research chartered by Savanta indicates that 73% of brands met and exceeded revenue expectations post-pandemic. Understanding your customers and delivering custom experiences will be a key lever in driving continued profitably with a transformed consumer base. Your customers' expectations are higher than ever as they seek transparency, immediate communication and tailored experiences. At this inflection point for brands and consumers, discover how a major retail brand is driving record-breaking revenue through hyper-personalization and high-converting owned channel marketing.

Brenda Freeman

Brenda Freeman

CN2022

Chief Brand Officer Wunderkind

Daren Hull

Daren Hull

CN2022

President Vera Bradley

Andrea Moore

Andrea Moore

CN2022

SVP Digital, E-Commerce and Consumer Insights NEST New York

10:50-11:20 AM ET

PANEL: Adapting Advertising for a New Era of Data Privacy
This session will delve into how brands are shifting marketing spending in response to the reduced visibility that has already happened with Apple and will soon happen with Google. The panelists will focus on where budgets are shifting and whether the channel-specific tactics have changed in light of the reduced measurement capabilities.

Ian Yung

Ian Yung

CN2022

VP of Growth Parachute Home

Dan Marques

Dan Marques

CN2022

SVP, Global Digital Commerce Crocs

Sarah Henry

Sarah Henry

CN2022

VP, Head of Content, Influencer, & Commerce Walmart

Adrien Menard

Adrien Menard

CN2022

Co-Founder & CEO Botify

Moderator:
Matt Gehring

Matt Gehring

CN2022

Chief Marketing Officer Dutch

11:20-12:05 PM ET

👨‍👩‍👧‍👦 Roundtable Discussions

12:05-1:20 PM ET

🍽️ Networking Lunch

12:05-12:55 PM ET

🍽️ VIP Lunch Workshop - Retailers Only

1:20-1:40 PM ET

FIRESIDE CHAT: Why Gopuff Believes 'Instant Needs' is the Future of Commerce
Having started Gopuff to provide immediate delivery of essential items to college students more than eight years ago, Gopuff pioneered the instant commerce sector and remains the leader, with over 70% U.S. category share. In his keynote, Gopuff co-founder and co-CEO Rafael Ilishayev will discuss how Gopuff uses data to continue to meet consumers' evolving needs, drive new category expansion, and how instant delivery is shaping the future of commerce.

Rafael Ilishayev

Rafael Ilishayev

CN2022

Co-Founder and Co-CEO Gopuff

Moderator
Julie Hyman

Julie Hyman

CN2022

Anchor Yahoo Finance

1:45-2:05 PM ET

Keynote: Elevating Customer Experience in the Age of AI
It's important to optimize lifecycle campaigns to keep customers happy and engaged. In this session, you'll learn how a leading home security and alarm monitoring company, Brinks Home, uses cutting-edge AI technology to automate and accelerate experimentation for their subscription renewal campaign. Find out how they are using first-party data to improve Customer Lifetime Value (CLV) and bottom-line profitability by replacing A/B testing with self-learning AI.

William Niles

William Niles

CN2022

CEO Brinks Home

George Khachatryan

George Khachatryan

CN2022

CEO OfferFit

2:05-2:30 PM ET

🍪 Break

2:30-2:50 PM ET

Breakout Tracks: New Strategies for Ecommerce Acceleration

Track 5: Scaling Marketing for Growth
Elevating Audience Targeting in a Cookieless World

Anjanette Hill Mendoza

Anjanette Hill Mendoza

CN2022

Chief Customer Officer SheerID

Hani Batla

Hani Batla

CN2022

CIO Adorama

Samir Desai

Samir Desai

CN2022

EVP, Chief Digital + Technology Officer Abercrombie & Fitch Co.

Track 7: New Platforms & Technologies
Livestream Shopping

Track 8: Emerging Growth Channels
Level Up Your Social Media With These 5 Tips For Working with TikTok Creators

Tyler Berglund

Tyler Berglund

CN2022

Chief Marketing Officer Tres Colori

Katya Allison

Katya Allison

CN2022

Director, Content GRIN

3:00-3:20 PM ET

Track 5: Scaling Marketing for Growth
Five Simple Ways To Combat Ad Fatigue With Creative

Richard Johnson

Richard Johnson

CN2022

VP, Head of Sales U.S. & Canada RTB House

Track 7: New Platforms & Technologies
Are Cryptocurrency, Blockchain, and the Metaverse Really Retail's New Frontier?

Michael Scholz

Michael Scholz

CN2022

Global Director - Head of Product Marketing commercetools

Track 8: Emerging Growth Channels
TikTok Advertising

3:30-3:50 PM ET

Track 5: Scaling Marketing for Growth
Content/Partner Marketing

Matt Gilbert

Matt Gilbert

CN2022

CEO Partnerize

Track 8: Emerging Growth Channels
Social Commerce

4:00-4:20 PM ET

Track 5: Scaling Marketing for Growth
The Content Machine That Turned Jenni Kayne into a $100m+ Brand in 3 Years

Emily Hickey

Emily Hickey

CN2022

Founder Chief Detective Growth Consulting

Alexa Ritacco

Alexa Ritacco

CN2022

VP of Growth Jenni Kayne

Track 7: New Platforms & Technologies
Digital Advertising Disrupted — Navigating Google’s New Performance Max Campaigns

Ryan Gibson

Ryan Gibson

CN2022

VP, Strategy Adlucent

Track 8: Emerging Growth Channels
How Brands Win by Owning Their DTC Channel in International Markets

Rachel de los Santos

Rachel de los Santos

CN2022

Director of Client Success eShopWorld

Behzad Soltani

Behzad Soltani

CN2022

Chief Technology Officer Movado

4:20-4:40 PM ET

🍪 Break

4:40-5:00 PM ET

Keynote: How American Eagle Attracts Gen-Z Consumers in the Metaverse
American Eagle Outfitters (AEO) frequently experiments on emerging platforms to keep pace with where young consumers are spending their time. In this session, AEO CMO Craig Brommers will discuss American Eagle's approach to all things metaverse, including virtual worlds, Snapchat, gaming, NFTs and TikTok.

craig

Craig Brommers

CN2022

Chief Marketing Officer American Eagle Outfitters

5:05-5:25 PM ET

Keynote: How Old Navy Stays New by Embracing The Next Generation
Old Navy is constantly reinventing itself to stay relevant to the next generation. Driven by its mission to 'ensure the world runs right by creating a better tomorrow for future generations,' Old Navy leans into its three pillars: inclusivity, opportunity and sustainability. Hear Old Navy CMO Jamie Gersch discuss recent initiatives, like the new ad crowd-sourced from TikTok comments and their evolution into size inclusivity, are helping them advance their mission and attract Gen Z customers.

jamie

Jamie Gersch

CN2022

Senior Vice President & Chief Marketing Officer Old Navy

Adrianne Pasquarelli

Adrianne Pasquarelli

CN2022

Special Projects Editor & Senior Reporter Ad Age

5:30-6:00 PM ET

🏆 The CommerceNextys

flo

Flo Dessen

CN2022

Senior Vice President, Ecommerce & Digital Dylan’s Candy Bar

6:00-7:05 PM ET

🍷 Closing Reception

Venue

New York Hilton Midtown

1335 6th Ave,
New York, NY 10019
United States
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How To Get Facebook To Work Like It Used To? 1st-Party Data!

We all know that privacy changes are driving Facebook customer acquisition costs higher than ever. The question now is how do you get channels like Facebook to perform like they used to? The answer is knowing how to unlock the true value of first-party data. In this session we will show you how to think differently about first-party data—how to acquire it, how to analyze it and, most importantly, how to adjust and optimize your marketing spend to maximize customer-level profitability.

How Lord & Taylor Uses Loyalty To Unlock First- and Zero-Party Data

We all know the cookie is crumbling, and brands need to get smarter about how they collect and use data. Loyalty programs are the ultimate channel for gaining the insights you need to understand your customers and to deliver the experiences that keep them coming back for more. In this session, you’ll learn what tools and channels Lord & Taylor uses to collect better customer data, deliver personalized experiences and boost acquisition and retention.

How REVOLVE Reinvented the Mobile Shopping Experience

Today's consumers are anytime, anywhere digital shoppers who have a world of information at their fingertips. Learn how REVOLVE connects with these customers by listening for the signals indicating they are ready to engage and then thoughtfully triggering sophisticated campaigns across email, SMS and mobile app. In this session, we will look at the data that drives strategic campaign decisions, best practices for building cohesive messaging programs across email, SMS and apps, and discuss new ways to improve mobile shopping experiences.

How the Farmer’s Dog Reinvented Their TV Measurement Model to Accelerate Their Growth

TV advertising measurement is a living strategy that must evolve as businesses grow. In the case of the Farmer's Dog, they needed to scale beyond what they could measure through traditional spike attribution models. By rethinking their media approach and going back to first principles, they increased annual sales from $10M to $50M. Join Farmer’s Dog as they talk about how they refined and executed a new TV marketing plan, how they consider TV as part of a larger marketing ecosystem and how they shape imperfect attribution data into a valuable tool for predicting and confirming results.

Driving Customer Engagement By Turning the Personalization Flywheel

With the rising costs of customer acquisition, it's more important than ever to create a connected commerce experience that drives brand loyalty and increases CLV. This session will help you understand how to set up a personalization flywheel that leverages commerce data to bring more joy to your customers and keep them coming back. We will discuss the different stages of personalization, how to make the shift from being a channel-centric to a customer-centric retailer and how each commerce team member must work together to ensure that the experiences aren't disjointed.

First-Party Data: The Key to Relevancy in Ecommerce

The impending death of the cookie and the changing regulatory landscape has forced brands to truly understand their consumers and their preferences on a one-to-one level. As brands collect more first-party data, they are able to improve the customer experience by personalizing ecommerce pre and post purchase. This personalization effort improves profitability by making the experience more relevant and by enabling retailers to provide customers with relevant offers at checkout.

Why Now Is the Right Time To Engage Consumers at Home With Programmatic Direct Mail

With shifts in consumer behavior and new limitations with some incumbent marketing channels, marketers are diversifying their strategies and shifting budgets to new channels like Programmatic Direct mail. Learn how home fitness retailer Ergatta uses Programmatic Direct Mail to combine high-quality physical media with behavioral intent data to engage consumers in their homes with relevant, timely messaging across all stages of the customer lifecycle.

Maximizing Your Marketplace Ad Dollars with Data and Insights

Understanding the value of retail media spend is crucial to solidifying the success of marketplace campaigns. But, how do you measure that value — and how can you leverage it to bolster your bottom line and improve your effectiveness? This session discusses the importance of understanding media spend based on a brand’s unique needs and goals, and how key data insights can help optimize a retail media strategy.

Unlocking Repeat Purchases: How Tapestry Delights Customers With Personalized Messaging

Organizations that are able to personalize the way they speak to their customers can grow much faster than their peers. In this session you will hear from the retail team that helped grow Tapestry’s digital revenue from $600M to $2B over the last three years. This trio of Tapestry CommerceNexty award finalists (Best Use of Technology or Data) will show you how they boosted customer engagement across multiple retail brands and digital channels to seasonal holiday shoppers into long-term customers.

Why 'Return on Shopping Cart' is the Most Important Metric for Ecommerce Profitability

Retailers continue to feel the squeeze between declining ROAS and exploding fulfillment and omnichannel costs. Breaking free of that pressure necessitates taking a full-funnel view of customer lifetime value that incorporates returns and other behavior that impacts profitability. In this discussion, we explore what perfection in checkout looks like, and how full-funnel metrics like ‘Return on Shopping Cart’ can help align ecommerce organizations on the right long-term outcomes.

Why Connected TV Should be a Key Part of Your Performance Marketing Strategy

The growth of Connected TV viewership during the pandemic, coupled with ad tech advancements, has turned CTV into a powerful performance channel. Brands can now engage precise audiences, in real-time, with interactive & shoppable ads of compelling, memorable content as well as drive measure business KPIs like attributed sales, ROAS and incrementality. In this session, we’ll discuss the new shoppable content formats that will capture attention, engage users and condense the commerce journey to deliver on brand performance goals like sales, ROAS and incrementality.

Why Zero- and First-Party Data are Crucial for Today's Digital Marketing

For the past two decades Facebook and Google were like the Steroid Era in baseball: a fast, easy means to growth. Now with privacy concerns diminishing the value of third-party data, gathering zero- and first-party data are critical. As customer acquisition costs grow, marketers have shifted focus on retention marketing, which means sending the right message at the right time – something best done with zero- and first-party Data. In this session, we’ll review the successful strategies and actionable tactics you can use to maximize the value of your zero- and first-party data.

Christmas In June: Optimizing Ecommerce for the Gift Buyer

Learn how to capitalize on the massive gifting economy which, according to Coresight Research, will grow to $816 billion by 2024. Shopping for gifts is a very different journey than someone shopping for yourself, and the target customer may be nothing like your gifting customer. That's why it's essential for retailers to understand the gift shopping journey, how promotions can help defend margins and reduce discounting, and the opportunity to gain two customers with every gifting transaction. This session will cover these points and help you maximize gifting revenues.

Elevating Audience Targeting in a Cookieless World

With third-party cookies on the verge of crumbling, marketers are scrambling for new ways to power their personalization efforts. Everything is pointing to first-party data as the answer for creating more personalized experiences. We’re going to discuss how you can use first-party data, as well as a new strategy called self-attested personalization, to foster deep customer relationships with new communities.

How to Leverage Conversion Optimization Analytics to Improve the Digital Customer Experience

In today’s omnichannel battle for consumer attention, it is now more important than ever to use robust conversation optimization and analytics practices to provide customers with the best possible online experience. In this session, Marco Fazio (formerly with Reebok) will discuss how he built Reebok’s ecommerce experimentation program from scratch. He will detail how they overcame obstacles, delivered tangible business results and how the Reebok experience now informs his planning as Head of E-commerce, Europe for Solo Brands.

Level Up Your Social Media With These 5 Tips For Working with TikTok Creators

Every marketer wants to be on TikTok but knowing when and how to engage can be difficult. In this session, we will give you the best practices for engaging TikTok creators as well as insights from a brand that is doing it right. We’ll cover the right ways to find and engage creators, differences between TikTok creators and those on other social media platforms, measuring the true value of your TikTok investment and more.

Five Simple Ways To Combat Ad Fatigue With Creative

Setting your campaigns to a maximum display frequency without creative variety risks annoying your audience and driving up CPC costs. In this session, we will discuss how to combat ad fatigue and scale your advertising campaigns by varying your creative through ad rotations, different type placements and leveraging user-generated content.

What’s Next? A Look at the Future of Personalization

Personalization is one of the most important reasons for collecting customer data. However, without making sense of that data by unifying it into a single customer view, acting upon it to create granular segments and activating it across channels, you won’t be able to fully capture this benefit. This session will delve into how to improve your personalization strategies, predictive personalization and how to optimize send-times.

Are Cryptocurrency, Blockchain, and the Metaverse Really Retail's New Frontier?

Retailers are always looking for ways to remove friction, improve security and provide immersive experiences. In this session we will examine why B2C and DTC businesses are embracing cryptocurrency, blockchain and the Metaverse and how retailers can specifically use crypto payments to acquire customers, increase revenue and hedge risk.

How Nespresso Creates Digital Experiences that Delight their Customers

Using Nespresso’s optimization experience as a case study, this session will translate key data and insights from the “2022 Retail Digital Experience Benchmark Report: CX Performance In The Retail Industry” into an actionable plan for optimizing CX. Get a better understanding of customer demands and learn how to craft digital experiences that connect, resonate and keep customers coming back for more!

Stopping the Social Scroll: Finding Creators That Deliver Thumb-Pausing Content

Social media platforms have an insatiable need for content, and it’s hard to predict what will get consumers to stop scrolling and start engaging. Many brands are turning to creator management platforms and marketplaces to find the people that can deliver relevant social media content at scale. In this session, you’ll learn how to discover the creators that can produce relevant, thumb-stopping content to take your social media game to the next level.

The Content Machine That Turned Jenni Kayne into a $100m+ Brand in 3 Years

Building the creative infrastructure to feed social marketing platforms on a week-in/week-out basis is one of the greatest challenges and opportunities facing all modern D2C brands. Jenni Kayne has become one of the most iconic success stories of the algorithm-based marketing era and have this process nailed. Learn directly from their Growth team how they initially developed their revenue-driving creative playbook, and how they keep churning out high-quality paid and organic content 365 days a year without breaking the bank (or themselves!).

Digital Advertising Disrupted — Navigating Google’s New Performance Max Campaigns

Google’s new Performance Max goal-based campaign program promises to disrupt search campaigns once it fully replaces Smart Shopping Campaigns in September. Keep ahead of the changes and your competition by learning about the biggest impacts & implications of the Performance Max evolution; what steps retailers & ecommerce brands should take before the full rollout and how to maximize control of these automated campaigns.

How Brands Win by Owning Their DTC Channel in International Markets

Global ecommerce sales are expected to climb to almost $5 trillion this year, reaching $7.4 trillion by 2025. Many brands are seizing this opportunity by harnessing the power of their direct-to-consumer (DTC) channel in key global markets. In this session, hear from a brand who has seen major growth after expanding into new regions with a shopper experience that is localized end-to-end.