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Presented by cart.com
Seizing the Next Wave of Growth
June 21-22, 2022
New York Hilton Midtown
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SAVE THE DATE: COMMERCENEXT RETURNING TO NYC ON JUNE 20-21, 2023
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Save the date for CommerceNext 2023! We’re returning to New York City on June 20-21, 2023 at the New York Hilton Midtown. We were thrilled to get the CommerceNext community back together in 2022 and can’t wait to do it again! Missed the summit or want to relive some of the memories, we included some highlights below:
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Photos
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Videos
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Speakers
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Agenda
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Day 1: Tuesday, June 21, 2022 Day 2: Wednesday, June 22, 2022
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Keeping the Customer Satisfied! How Great Customer Support Drives Growth and Retention
While retailers prepare for the holiday rush, the excitement for sales growth may get overshadowed by the torrent of customers asking about product availability, shipping delays, price matching, etc. In this session, we’ll ask our panel of retail experts how they handle the seasonal rush without breaking the bank. They will discuss customer expectations for Holiday 2022, shifting consumer channel preferences, the importance of delivering a superior support experience and why the holiday season presents a long-term business growth opportunity.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]9:15-9:35 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]KEYNOTE: Retail at an Inflection Point: The Big Trends Transforming the Industry
While retail always seems to be at an inflection point, understanding how the big trends impact the industry is key to seizing the next wave of growth. We kickoff CommerceNext by focusing on foundational trends disrupting our industry, including macroeconomic factors like inflation, geopolitical factors like the war in Ukraine, changing consumer dynamics and competitive forces.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]9:40-10:00 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]KEYNOTE: How to Build a Modern Brand by Looking to the Past
Rowing Blazers has made all the right moves to bring classic trends into modern fashion, turning hype into an iconic brand in just five years. Join leaders from Cart.com and Rowing Blazers to learn more about how the company approaches its creative process, partnerships and marketing to build its cult following.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]10:00-10:20 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🍪 Break[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]10:20-10:40 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]KEYNOTE FIRESIDE CHAT: Building the Next Big Brand: From Disruptor to Power Player
Olaplex has had incredible growth since its inception. Having started as a salon-focused haircare brand, the company has expanded into retail and DTC and has seen 112% annual growth in the last year. With a growth strategy driven by customer data and insights, Olaplex CEO JuE Wong believes it’s just the beginning. Learn how the company went from niche to market-leading in the premium haircare category and its plans for the future.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]10:45-11:15 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]PANEL: Seizing Growth with Full-Funnel Marketing and Measurement
Marketing has traditionally split brand and performance marketing efforts. The brand side had harder to measure goals, while the performance side focused on specific metrics such as clicks and ROI. Today, many marketers are moving to a “full-funnel” marketing approach that combines the power of both brand building and performance marketing. In this session, our full-funnel marketers will discuss how they set up measurement and their teams to balance top-of-funnel marketing (e.g., TV, Social, Influencer) with lower-funnel marketing tactics (e.g., Search, Retargeting) to achieve measurable growth.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]11:15-12:00 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]👨👩👧👦 Roundtable Discussions
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]12:00-1:15 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🍽️ Networking Lunch[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]12:00-12:50 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🍽️ VIP Lunch – Retailers Only:
Back to the Basics: How to Use Organic Search to Counter Rising Ad Costs
While it will come as no surprise that retailers’ number-one concern is rising customer acquisition costs, what might surprise you is just how effectively organic search can address this problem. In this lunch session, industry analyst Rick Kenney leads an “un-panel” discussion with a group of retail experts where the audience drives the talking points. It’s all up for discussion: how to counter the loss of organic traffic, how to counter the SEO drag from new customer experience tech to your site and any other search questions you have.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]1:15-1:35 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]KEYNOTE: Be Your Own Disruptor – How FTD Embraced its Digital Transformation
Charlie Cole joined FTD in March 2020, just as the global pandemic was shutting down the world and about 6 months after FTD came out of bankruptcy. Hear the story of how Charlie led a digital transformation at this 110-year-old floral brand while navigating the unchartered waters of a workplace impacted by the pandemic.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]1:40-2:00 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]KEYNOTE: Preparing Your Tech Stack for the Era of Conversational Commerce
Consumers today have higher expectations when it comes to how they interact with brands. They’re looking for products that meet their needs, but they also want the shopping experience to be convenient and personalized—whether they’re scrolling through your website or browsing in-store. In this session, we’ll explore how your brand can lean into conversational commerce to meet your consumers where they prefer to shop with curated experiences.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]2:00-2:25 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🍪 Break[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]2:25-2:45 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”mc” width=”5/6″][vc_column_text el_class=”theme”]
Breakout Tracks: Upgrading Marketing & Ecommerce Fundamentals
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”orange-line”]Track 1: Optimizing Core Marketing Strategies
How to get Facebook to work like it used to? 1st-party data!
How Lord & Taylor Uses Loyalty To Unlock First- and Zero-Party Data
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”yellow-line”]Track 3: Innovative Ecommerce Experiences
How REVOLVE Reinvented the Mobile Shopping Experience
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”light-blue-line”]Track 4: New Twist on Traditional Marketing
How the Farmer’s Dog Reinvented Their TV Measurement Model to Accelerate Their Growth
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]2:55-3:15 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”orange-line”]Track 1: Optimizing Core Marketing Strategies
Building an Analytically Driven Marketing Organization
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”navy-line”]Track 2: Customer Loyalty & Retention
Driving Customer Engagement By Turning the Personalization Flywheel
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”yellow-line”]Track 3: Innovative Ecommerce Experiences
First-Party Data: The Key to Relevancy in Ecommerce
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”light-blue-line”]Track 4: New Twist on Traditional Marketing
Why Now Is the Right Time To Engage Consumers at Home With Programmatic Direct Mail
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]3:25-3:45 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”orange-line”]Track 1: Optimizing Core Marketing Strategies
Maximizing Your Marketplace Ad Dollars With Data and Insights
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”navy-line”]Track 2: Customer Loyalty & Retention
Unlocking Repeat Purchases: How Tapestry Delights Customers With Personalized Messaging
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”yellow-line”]Track 3: Innovative Ecommerce Experiences
How Vera Bradley Uses a Full-Funnel View of the Shopper Journey To Unlock Growth in an Uncertain World
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”light-blue-line”]Track 4: New Twist on Traditional Marketing
Why Connected TV Should be a Key Part of Your Performance Marketing Strategy
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]3:55-4:15 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”orange-line”]Track 1: Optimizing Core Marketing Strategies
Digital Advertising Disrupted — Navigating Google’s New Performance Max Campaigns
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”navy-line”]Track 2: Customer Loyalty & Retention
Why Zero- and First-Party Data are Crucial for Today’s Digital Marketing
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”yellow-line”]Track 3: Innovative Ecommerce Experiences
Christmas In June: Optimizing Ecommerce for the Gift Buyer
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”light-blue-line”]Track 4: New Twist on Traditional Marketing
Podcast Advertising Best Practices Every Marketer Should Know
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]4:15-4:35 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🍪 Break[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]4:35-5:05 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]PANEL: Reimagining Ecommerce Experiences for Today’s Customer Needs
Exceeding customer expectations are important to convert new shoppers to repeat shoppers and to keep existing customers coming back. Today, compelling navigation and product information are table stakes. Learn how ecommerce leaders are thinking about elevated personalized end-to-end experiences that tie together marketing, pre-purchase, checkout and post-purchase to delight customers and drive repeat sales.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]5:10-5:30 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]KEYNOTE FIRESIDE CHAT: The New Consumer – Why Modern Brands Embrace Sustainability and Social Responsibility
Millennial and Gen Z consumers are more socially conscience shoppers than generations past. According to a 2021 survey released by Deloitte, 37% of millennials and 40% of Gen Zs believe that more people will commit to take action on environmental and climate issues after the pandemic. Brilliant Earth, a digitally native brand that went public in 2021, has made a number of public commitments to improved sustainability such as 100% of the gold and silver it sells being sourced from recycled sources by 2023 and achieving zero waste in showrooms and corporate spaces by 2030. Hear Brilliant Earth CEO Beth Gerstein talk about how its commitment to sustainability is good for the planet and is at the core of its success.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]5:30-6:30 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🍷 Opening Reception[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]7:00-9:30 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🍽️ CommerceNext VIP Dinners[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”30px”][vc_column_text]
[/vc_column_text][vc_empty_space height=”45px” el_class=”mobile-hide”][/vc_column][/vc_row][vc_row css=”.vc_custom_1647376992285{padding-top: 0px !important;padding-right: 15px !important;padding-left: 15px !important;}” el_class=”container agenda” el_id=”day2″][vc_column][vc_empty_space height=”20px”][vc_column_text el_class=”blogSize”]
Day 2: Wednesday, June 22, 2022
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]8:00 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Registration / Discovery Lounge Opens[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]8:00-9:00 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]Networking Breakfast – All Attendees
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]8:00-8:50 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]VIP Breakfast – Retailers Only:
Accelerating Growth With Personalized Customer Engagement at Scale
Faced with ever-rising consumer expectations, retailers are refocusing efforts on personalization to powergrowth by giving customers relevant information, in real-time, across the entire customer journey. In this session, our panel of retail experts discuss how to use predictive intelligence to create 1:1 personalization, easily build next-level campaigns across multiple channels, and deliver smart, personalized content at scale.
Qurate Retail Group, which includes QVC, HSN and several other brands, was among the first to introduce live video shopping on linear TV more than 40 years ago. Today, Qurate Retail Group is the largest player in video commerce (“vCommerce”), which spans video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms like TikTok and Facebook. As livestream shopping gains momentum in the U.S, learn how Qurate Retail Group is creating sticky vCommerce experiences that build communities and drive sales.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]9:35-10:05 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]PANEL: Digital Leadership and Organizations for the Next Wave of Growth
Growing a more mature digital channel requires organizations designed for innovation, agility and new levels of collaboration. This session looks at the latest thinking when it comes to strategic planning with a remote workforce, different models for talent and recruiting and retaining digital talent. It will also explore how to create a culture to attract the right type of employees to drive innovation and growth.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]10:05-10:25 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🍪 Break[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]10:25-10:45 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]KEYNOTE: Sustaining Explosive Growth Through Customer Obsession
Wunderkind’s curated research chartered by Savanta indicates that 73% of brands met and exceeded revenue expectations post-pandemic. Understanding your customers and delivering custom experiences will be a key lever in driving continued profitably with a transformed consumer base. Your customers’ expectations are higher than ever as they seek transparency, immediate communication and tailored experiences. At this inflection point for brands and consumers, discover how a major retail brand is driving record-breaking revenue through hyper-personalization and high-converting owned channel marketing.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]10:50-11:20 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]PANEL: Adapting Advertising for a New Era of Data Privacy
This session will delve into how brands are shifting marketing spending in response to the reduced visibility that has already happened with Apple and will soon happen with Google. The panelists will focus on where budgets are shifting and whether the channel-specific tactics have changed in light of the reduced measurement capabilities.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]11:20-12:05 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]👨👩👧👦 Roundtable Discussions
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]12:05-1:20 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🍽️ Networking Lunch[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]12:05-12:55 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🍽️ VIP Lunch Workshop – Retailers Only
Using Flexible Shopping Experiences like BOPIS and Marketplaces to Improve Shopper Experience
Savvy retailers know that offering a flexible shopping experience is the key to unlocking new revenue streams and customers that keep coming back. With verticals in eCommerce growing in record numbers, consumers expect a streamlined shopping experience with options like Buy Online, Pickup in-Store or shopping via their favorite marketplaces. Join Adobe and Walmart Commerce Technologies for an insightful discussion to explore new tools for catalyzing your store’s success and increasing customer value and loyalty.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]1:20-1:40 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]KEYNOTE FIRESIDE CHAT: Why Gopuff Believes ‘Instant Needs’ is the Future of Commerce
Having started as a first-party delivery service for college students more than eight years ago, Gopuff has become the ‘instant commerce’ category leader, delivering baby products, freshly prepared food, private label products, COVID tests and more to customers in 1,200 cities in the US & Europe. In his keynote, Gopuff co-founder and co-CEO Rafael Ilishayev will discuss evolving consumer needs, how the company leverages data to identify areas of opportunity and drive category expansion, and how instant delivery is shaping the future of commerce.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]1:45-2:05 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]KEYNOTE: Elevating Customer Experience in the Age of AI
It’s important to optimize lifecycle campaigns to keep customers happy and engaged. In this session, you’ll learn how a leading home security and alarm monitoring company, Brinks Home, uses cutting-edge AI technology to automate and accelerate experimentation for their subscription renewal campaign. Find out how they are using first-party data to improve Customer Lifetime Value (CLV) and bottom-line profitability by replacing A/B testing with self-learning AI.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]2:05-2:30 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🍪 Break[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]2:30-2:50 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”mc” width=”5/6″][vc_column_text el_class=”theme”]
Breakout Tracks: New Strategies for Ecommerce Acceleration
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”orange-line”]Track 5: Scaling Marketing for Growth
Elevating Audience Targeting in a Cookieless World
How to Leverage Conversion Optimization Analytics to Improve the Digital Customer Experience
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”yellow-line”]Track 7: New Platforms & Technologies
Making Livestream Shopping a Part of Your Retail Strategy
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”light-blue-line”]Track 8: Emerging Growth Channels
Level Up Your Social Media With These 5 Tips For Working with TikTok Creators
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]3:00-3:20 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”orange-line”]Track 5: Scaling Marketing for Growth
Optimizing Digital Engagement and Sales Across The Funnel
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”navy-line”]Track 6: Elevating Customer Experience
What’s Next? A Look at the Future of Personalization
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”yellow-line”]Track 7: New Platforms & Technologies
Are Cryptocurrency, Blockchain, and the Metaverse Really Retail’s New Frontier?
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”light-blue-line”]Track 8: Emerging Growth Channels
Master Class on TikTok Advertising: A Walmart Case Study
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]3:30-3:50 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”orange-line”]Track 5: Scaling Marketing for Growth
Partnership Marketing: A Winning Strategy for Profitable Growth
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”navy-line”]Track 6: Elevating Customer Experience
How Nespresso Creates Digital Experiences That Delight Their Customers
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”yellow-line”]Track 7: New Platforms & Technologies
Stopping the Social Scroll: Finding Creators That Deliver Thumb-Pausing Content
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”light-blue-line”]Track 8: Emerging Growth Channels
Taking Your Social Commerce Game to the Next Level
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]4:00-4:20 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”orange-line”]Track 5: Scaling Marketing for Growth
The Content Machine That Turned Jenni Kayne into a $100m+ Brand in 3 Years
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”navy-line”]Track 6: Elevating Customer Experience
No Session Scheduled
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”yellow-line”]Track 7: New Platforms & Technologies
Building Deeper Connections with Conversational Commerce
[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”track” width=”1/6″][vc_column_text el_class=”light-blue-line”]Track 8: Emerging Growth Channels
How Brands Win by Owning Their DTC Channel in International Markets
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]4:20-4:40 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🍪 Break[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]4:40-5:00 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]KEYNOTE: How American Eagle Attracts Gen-Z Consumers in the Metaverse
American Eagle Outfitters (AEO) frequently experiments on emerging platforms to keep pace with where young consumers are spending their time. In this session, AEO CMO Craig Brommers will discuss American Eagle’s approach to all things metaverse, including virtual worlds, Snapchat, gaming, NFTs and TikTok.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]5:05-5:25 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]KEYNOTE FIRESIDE CHAT: How Old Navy Stays New by Embracing The Next Generation
Old Navy is constantly reinventing itself to stay relevant to the next generation. Driven by its mission to ‘ensure the world runs right by creating a better tomorrow for future generations,’ Old Navy leans into its three pillars: inclusivity, opportunity and sustainability. Hear Old Navy CMO Jamie Gersch discuss recent initiatives, like the new ad crowd-sourced from TikTok comments and their evolution into size inclusivity, are helping them advance their mission and attract Gen Z customers.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]5:30-6:00 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🏆 The CommerceNextys
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/6″][vc_column_text]6:00-7:05 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”5/6″][vc_column_text]🍷 Closing Reception[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”30px”][vc_column_text]
[/vc_column_text][vc_empty_space height=”45px” el_class=”mobile-hide”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”10px”][/vc_column][/vc_row][vc_row el_class=”container custom-gradient” el_id=”partners”][vc_column el_class=”padding-right”][vc_empty_space height=”40px”][vc_column_text]
Sponsors
[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”container sponsors-main-container”][vc_column][vc_row_inner][vc_column_inner][vc_text_separator][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″ offset=”vc_hidden-xs”][/vc_column_inner][vc_column_inner width=”1/4″ offset=”vc_hidden-xs”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22161″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.cart.com/” el_class=”sponsors-2 title-logo”][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_text_separator title=”Platinum”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”center-3-logos” width=”1/6″][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22111″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.attentivemobile.com/” el_class=”sponsors-2″][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22112″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.offerfit.ai/” el_class=”sponsors-2″][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22113″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.wunderkind.co/” el_class=”sponsors-2″][/vc_column_inner][vc_column_inner width=”1/12″][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”gold-logos”][vc_column_inner][vc_text_separator title=”Gold”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22679″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.adlucent.com/”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22889″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.adobe.com/”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22738″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://anyclip.com/”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22846″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.bigcommerce.com/”][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”gold-logos”][vc_column_inner width=”1/4″][vc_single_image image=”22479″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.bloomreach.com/en”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22313″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://blueshift.com/”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22114″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.botify.com/”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22891″ img_size=”full” alignment=”center” style=”vc_box_border” border_color=”white” onclick=”custom_link” img_link_target=”_blank” link=”https://commercetools.com/” el_class=”sponsors-2″][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”gold-logos”][vc_column_inner width=”1/4″][vc_single_image image=”22115″ img_size=”full” alignment=”center” style=”vc_box_border” border_color=”white” onclick=”custom_link” img_link_target=”_blank” link=”https://constructor.io/” el_class=”sponsors-2″][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22439″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://contentsquare.com/”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22423″ img_size=”full” alignment=”center” onclick=”custom_link” link=”https://cordial.com/”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22434″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.eclerxdigital.com/”][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”gold-logos”][vc_column_inner width=”1/4″][vc_single_image image=”22424″ img_size=”full” alignment=”center” onclick=”custom_link” link=”https://www.edencollective.co/”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22425″ img_size=”full” alignment=”center” onclick=”custom_link” link=”https://esw.com/”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22315″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.giftnow.com/”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22620″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://grin.co/”][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”gold-logos”][vc_column_inner width=”1/4″][vc_single_image image=”22317″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.kustomer.com/”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22116″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.listrak.com/”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22611″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.lob.com/” el_class=”title-logo”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”22680″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://matterkind.com/”][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”gold-logos”][vc_column_inner width=”1/4″][vc_single_image image=”22740″ 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How the Farmer’s Dog Reinvented Their TV Measurement Model to Accelerate Their Growth
TV advertising measurement is a living strategy that must evolve as businesses grow. In the case of the Farmer’s Dog, they needed to scale beyond what they could measure through traditional spike attribution models. By rethinking their media approach and going back to first principles, they increased annual sales from $10M to $50M. Join Farmer’s Dog as they talk about how they refined and executed a new TV marketing plan, how they consider TV as part of a larger marketing ecosystem and how they shape imperfect attribution data into a valuable tool for predicting and confirming results.
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Building an Analytically Driven DTC Marketing Organization
As brands grow and change, so will their analytics infrastructure, marketing budget, KPIs and company/team structure. Craig Elbert, CEO and Co-Founder of Care/Of discusses the transformational journey Care/of took to become an analytically-driven marketing organization. Craig will share the key decisions he and his team made around tools, organizational structure, launching new test channels of Direct Mail and Podcasts, and even pushing into Big Box retail. All the while ensuring the underlying measurement and analytics was in place to understand the cross-channel and DTC-to-retail impact of their decisions.
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Driving Customer Engagement By Turning the Personalization Flywheel
With the rising costs of customer acquisition, it’s more important than ever to create a connected commerce experience that drives brand loyalty and increases CLV. This session will help you understand how to set up a personalization flywheel that leverages commerce data to bring more joy to your customers and keep them coming back. We will discuss the different stages of personalization, how to make the shift from being a channel-centric to a customer-centric retailer and how each commerce team member must work together to ensure that the experiences aren’t disjointed.
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First-Party Data: The Key to Relevancy in Ecommerce
The impending death of the cookie and the changing regulatory landscape has forced brands to truly understand their consumers and their preferences on a one-to-one level. As brands collect more first-party data, they are able to improve the customer experience by personalizing ecommerce pre and post purchase. This personalization effort improves profitability by making the experience more relevant and by enabling retailers to provide customers with relevant offers at checkout.
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Why Now Is the Right Time To Engage Consumers at Home With Programmatic Direct Mail
With shifts in consumer behavior and new limitations with some incumbent marketing channels, marketers are diversifying their strategies and shifting budgets to new channels like Programmatic Direct mail. Learn how home fitness retailer Ergatta uses Programmatic Direct Mail to combine high-quality physical media with behavioral intent data to engage consumers in their homes with relevant, timely messaging across all stages of the customer lifecycle.
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Maximizing Your Marketplace Ad Dollars with Data and Insights
Understanding the value of retail media spend is crucial to solidifying the success of marketplace campaigns. But, how do you measure that value — and how can you leverage it to bolster your bottom line and improve your effectiveness? This session discusses the importance of understanding media spend based on a brand’s unique needs and goals, and how key data insights can help optimize a retail media strategy.
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Unlocking Repeat Purchases: How Tapestry Delights Customers With Personalized Messaging
Organizations that are able to personalize the way they speak to their customers can grow much faster than their peers. In this session you will hear from the retail team that helped grow Tapestry’s digital revenue from $600M to $2B over the last three years. This trio of Tapestry CommerceNexty award finalists (Best Use of Technology or Data) will show you how they boosted customer engagement across multiple retail brands and digital channels to seasonal holiday shoppers into long-term customers.
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How Vera Bradley Uses a Full-Funnel View of the Shopper Journey To Unlock Growth in an Uncertain World
Retailers continue to feel the squeeze between rising user acquisition costs, exploding fulfillment and omnichannel costs and a looming recession. In this session, we will discuss the operating frameworks and efficiency gains that can help retailers prepare for continued market volatility. Specifically, we’ll learn how Vera Bradley deals with these pressures by taking a full-funnel view of customer lifetime value that incorporates optimizing cohort profitability and how strategies like payment modernization can unlock growth in this environment.
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Why Connected TV Should be a Key Part of Your Performance Marketing Strategy
The growth of Connected TV viewership during the pandemic, coupled with ad tech advancements, has turned CTV into a powerful performance channel. Brands can now engage precise audiences, in real-time, with interactive & shoppable ads of compelling, memorable content as well as drive measure business KPIs like attributed sales, ROAS and incrementality. In this session, we’ll discuss the new shoppable content formats that will capture attention, engage users and condense the commerce journey to deliver on brand performance goals like sales, ROAS and incrementality.
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Why Zero- and First-Party Data are Crucial for Today’s Digital Marketing
For the past two decades Facebook and Google were like the Steroid Era in baseball: a fast, easy means to growth. Now with privacy concerns diminishing the value of third-party data, gathering zero- and first-party data are critical. As customer acquisition costs grow, marketers have shifted focus on retention marketing, which means sending the right message at the right time – something best done with zero- and first-party Data. In this session, we’ll review the successful strategies and actionable tactics you can use to maximize the value of your zero- and first-party data.
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Christmas In June: Optimizing Ecommerce for the Gift Buyer
Learn how to capitalize on the massive gifting economy which, according to Coresight Research, will grow to $816 billion by 2024. Shopping for gifts is a very different journey than someone shopping for yourself, and the target customer may be nothing like your gifting customer. That’s why it’s essential for retailers to understand the gift shopping journey, how promotions can help defend margins and reduce discounting, and the opportunity to gain two customers with every gifting transaction. This session will cover these points and help you maximize gifting revenues.
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Podcast Advertising Best Practices Every Marketer Should Know
Podcast listeners are extremely engaged—Forbes recently reported that 80% of listeners finish the episodes they start listening to. By following the best practices, podcast advertising offers marketers a powerful tool to reach these highly engaged customers across a variety of market segments. Join us as Hello Fresh and Ro discuss all facets of podcast campaign strategy including choosing the right podcasts, how to engage the podcaster and measuring success.
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Elevating Audience Targeting in a Cookieless World
With third-party cookies on the verge of crumbling, marketers are scrambling for new ways to power their personalization efforts. Everything is pointing to first-party data as the answer for creating more personalized experiences. We’re going to discuss how you can use first-party data, as well as a new strategy called self-attested personalization, to foster deep customer relationships with new communities.
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How to Leverage Conversion Optimization Analytics to Improve the Digital Customer Experience
In today’s omnichannel battle for consumer attention, it is now more important than ever to use robust conversation optimization and analytics practices to provide customers with the best possible online experience. In this session, Marco Fazio (formerly with Reebok) will discuss how he built Reebok’s ecommerce experimentation program from scratch. He will detail how they overcame obstacles, delivered tangible business results and how the Reebok experience now informs his planning as Head of E-commerce, Europe for Solo Brands.
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Making Livestream Shopping a Part of Your Retail Strategy
From eventizing capsule collections to promoting celebrity collaborations, retailers are increasingly turning to live streaming and interactive shoppable video to drive customer engagement, immediacy and conversion. In this session, we’ll explore the growing role and significance video plays within a multi-channel retail marketing strategy; the basics of planning and executing a successful live stream shopping event and how to extend the value of your livestream content with video-on-demand (VOD).
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Level Up Your Social Media With These 5 Tips For Working with TikTok Creators
Every marketer wants to be on TikTok but knowing when and how to engage can be difficult. In this session, we will give you the best practices for engaging TikTok creators as well as insights from a brand that is doing it right. We’ll cover the right ways to find and engage creators, differences between TikTok creators and those on other social media platforms, measuring the true value of your TikTok investment and more.
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Optimizing Digital Engagement and Sales Across The Funnel
Does display still work for DTC? In this session, we will discuss why DTC brands use display ads; and explore how they are measuring effectiveness and testing the impact of these ad campaigns. From personalization to prospecting, you won’t want to miss what these brands have to say about display.
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What’s Next? A Look at the Future of Personalization
Personalization is one of the most important reasons for collecting customer data. However, without making sense of that data by unifying it into a single customer view, acting upon it to create granular segments and activating it across channels, you won’t be able to fully capture this benefit. This session will delve into how to improve your personalization strategies, predictive personalization and how to optimize send-times.
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Are Cryptocurrency, Blockchain, and the Metaverse Really Retail’s New Frontier?
Retailers are always looking for ways to remove friction, improve security and provide immersive experiences. In this session we will examine why B2C and DTC businesses are embracing cryptocurrency, blockchain and the Metaverse and how retailers can specifically use crypto payments to acquire customers, increase revenue and hedge risk.
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Master Class on TikTok Advertising: A Walmart Case Study
Want to advertise your wares to TikTok’s 1 billion+ users but not certain where to start or how to measure success? Join Terryn Lance (Sr. Director Media Strategy & Planning, Walmart) as she explains the strategies she uses to power Walmart’s highly successful TikTok advertising program. She will discuss leveraging existing content, creating hashtag challenges, incorporating your suppliers into your marketing program, overcoming the shortcomings of TikTok’s fledgling analytics package, brand safety and even how your unique business goals (like promoting your fashion line) can shape a TikTok campaign.
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Partnership Marketing: A Winning Strategy for Profitable Growth
With Apple’s App Tracking Transparency (ATT) framework exacerbating complexities for marketers and ecommerce professionals’, they are faced with overwhelming odds. In this session, hear from expert practitioners on how the partnership channel helps not only to counter attribution challenges resulting from ATT changes on Facebook, but also subsidizes high-cost, primary sales channels. Learn how partnerships help marketers win by creating new, cost-effective ecommerce revenue streams to drive lasting, high-quality customer acquisition.
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How Nespresso Creates Digital Experiences that Delight their Customers
Using Nespresso’s optimization experience as a case study, this session will translate key data and insights from the “2022 Retail Digital Experience Benchmark Report: CX Performance In The Retail Industry” into an actionable plan for optimizing CX. Get a better understanding of customer demands and learn how to craft digital experiences that connect, resonate and keep customers coming back for more!
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Stopping the Social Scroll: Finding Creators That Deliver Thumb-Pausing Content
Social media platforms have an insatiable need for content, and it’s hard to predict what will get consumers to stop scrolling and start engaging. Many brands are turning to creator management platforms and marketplaces to find the people that can deliver relevant social media content at scale. In this session, you’ll learn how to discover the creators that can produce relevant, thumb-stopping content to take your social media game to the next level.
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Taking Your Social Commerce Game to the Next Level
Those familiar with today’s commerce landscape know that omnichannel selling is not just an option – it’s an imperative. Within your omnichannel strategy, there’s one key area that’s critical to your success: social commerce. Forecasts suggest that the value of social commerce sales will reach around $2.9 trillion U.S. dollars by 2026. In this session we show the different ways consumers use social product discovery for purchases, how to tailor your strategy for the top social media platforms, and show real-world examples of strategies and tactics you can leverage to uplevel your social game and drive growth for your business.
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The Content Machine That Turned Jenni Kayne into a $100m+ Brand in 3 Years
Building the creative infrastructure to feed social marketing platforms on a week-in/week-out basis is one of the greatest challenges and opportunities facing all modern D2C brands. Jenni Kayne has become one of the most iconic success stories of the algorithm-based marketing era and have this process nailed. Learn directly from their Growth team how they initially developed their revenue-driving creative playbook, and how they keep churning out high-quality paid and organic content 365 days a year without breaking the bank (or themselves!).
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Building Deeper Connections with Conversational Commerce
Today’s consumers expect far more from their eCom Customer Experience. They are looking to get questions answered in real time that assist their shopping experiences and provide them with the same kind of experience they might get from a “personal shopper”. In this session you’ll learn why META has termed Conversational Commerce the future of all eCom and what true Conversational Commerce is. We also share how brands like H&M, Lexus, Nissan and others are using it to drive better engagement and conversion from their advertising, eCom and mobile app experiences.
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Digital Advertising Disrupted — Navigating Google’s New Performance Max Campaigns
Google’s new Performance Max goal-based campaign program promises to disrupt search campaigns once it fully replaces Smart Shopping Campaigns in September. Keep ahead of the changes and your competition by learning about the biggest impacts & implications of the Performance Max evolution; what steps retailers & ecommerce brands should take before the full rollout and how to maximize control of these automated campaigns.
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How Brands Win by Owning Their DTC Channel in International Markets
Global ecommerce sales are expected to climb to almost $5 trillion this year, reaching $7.4 trillion by 2025. Many brands are seizing this opportunity by harnessing the power of their direct-to-consumer (DTC) channel in key global markets. In this session, hear from a brand who has seen major growth after expanding into new regions with a shopper experience that is localized end-to-end.
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