How To Get Facebook To Work Like It Used To? 1st-Party Data!

We all know that privacy changes are driving Facebook customer acquisition costs higher than ever. The question now is how do you get channels like Facebook to perform like they used to? The answer is knowing how to unlock the true value of first-party data. In this session we will show you how to think differently about first-party data—how to acquire it, how to analyze it and, most importantly, how to adjust and optimize your marketing spend to maximize customer-level profitability.

How Lord & Taylor Uses Loyalty To Unlock First- and Zero-Party Data

We all know the cookie is crumbling, and brands need to get smarter about how they collect and use data. Loyalty programs are the ultimate channel for gaining the insights you need to understand your customers and to deliver the experiences that keep them coming back for more. In this session, you’ll learn what tools and channels Lord & Taylor uses to collect better customer data, deliver personalized experiences and boost acquisition and retention.

How REVOLVE Reinvented the Mobile Shopping Experience

Today's consumers are anytime, anywhere digital shoppers who have a world of information at their fingertips. Learn how REVOLVE connects with these customers by listening for the signals indicating they are ready to engage and then thoughtfully triggering sophisticated campaigns across email, SMS and mobile app. In this session, we will look at the data that drives strategic campaign decisions, best practices for building cohesive messaging programs across email, SMS and apps, and discuss new ways to improve mobile shopping experiences.

How the Farmer’s Dog Reinvented Their TV Measurement Model to Accelerate Their Growth

TV advertising measurement is a living strategy that must evolve as businesses grow. In the case of the Farmer's Dog, they needed to scale beyond what they could measure through traditional spike attribution models. By rethinking their media approach and going back to first principles, they increased annual sales from $10M to $50M. Join Farmer’s Dog as they talk about how they refined and executed a new TV marketing plan, how they consider TV as part of a larger marketing ecosystem and how they shape imperfect attribution data into a valuable tool for predicting and confirming results.

Building an Analytically Driven DTC Marketing Organization

As brands grow and change, so will their analytics infrastructure, marketing budget, KPIs and company/team structure. Craig Elbert, CEO and Co-Founder of Care/Of discusses the transformational journey Care/of took to become an analytically-driven marketing organization. Craig will share the key decisions he and his team made around tools, organizational structure, launching new test channels of Direct Mail and Podcasts, and even pushing into Big Box retail. All the while ensuring the underlying measurement and analytics was in place to understand the cross-channel and DTC-to-retail impact of their decisions.

Driving Customer Engagement By Turning the Personalization Flywheel

With the rising costs of customer acquisition, it's more important than ever to create a connected commerce experience that drives brand loyalty and increases CLV. This session will help you understand how to set up a personalization flywheel that leverages commerce data to bring more joy to your customers and keep them coming back. We will discuss the different stages of personalization, how to make the shift from being a channel-centric to a customer-centric retailer and how each commerce team member must work together to ensure that the experiences aren't disjointed.

First-Party Data: The Key to Relevancy in Ecommerce

The impending death of the cookie and the changing regulatory landscape has forced brands to truly understand their consumers and their preferences on a one-to-one level. As brands collect more first-party data, they are able to improve the customer experience by personalizing ecommerce pre and post purchase. This personalization effort improves profitability by making the experience more relevant and by enabling retailers to provide customers with relevant offers at checkout.

Why Now Is the Right Time To Engage Consumers at Home With Programmatic Direct Mail

With shifts in consumer behavior and new limitations with some incumbent marketing channels, marketers are diversifying their strategies and shifting budgets to new channels like Programmatic Direct mail. Learn how home fitness retailer Ergatta uses Programmatic Direct Mail to combine high-quality physical media with behavioral intent data to engage consumers in their homes with relevant, timely messaging across all stages of the customer lifecycle.

Maximizing Your Marketplace Ad Dollars with Data and Insights

Understanding the value of retail media spend is crucial to solidifying the success of marketplace campaigns. But, how do you measure that value — and how can you leverage it to bolster your bottom line and improve your effectiveness? This session discusses the importance of understanding media spend based on a brand’s unique needs and goals, and how key data insights can help optimize a retail media strategy.

Unlocking Repeat Purchases: How Tapestry Delights Customers With Personalized Messaging

Organizations that are able to personalize the way they speak to their customers can grow much faster than their peers. In this session you will hear from the retail team that helped grow Tapestry’s digital revenue from $600M to $2B over the last three years. This trio of Tapestry CommerceNexty award finalists (Best Use of Technology or Data) will show you how they boosted customer engagement across multiple retail brands and digital channels to seasonal holiday shoppers into long-term customers.

How Vera Bradley Uses a Full-Funnel View of the Shopper Journey To Unlock Growth in an Uncertain World

Retailers continue to feel the squeeze between rising user acquisition costs, exploding fulfillment and omnichannel costs and a looming recession. In this session, we will discuss the operating frameworks and efficiency gains that can help retailers prepare for continued market volatility. Specifically, we’ll learn how Vera Bradley deals with these pressures by taking a full-funnel view of customer lifetime value that incorporates optimizing cohort profitability and how strategies like payment modernization can unlock growth in this environment.

Why Connected TV Should be a Key Part of Your Performance Marketing Strategy

The growth of Connected TV viewership during the pandemic, coupled with ad tech advancements, has turned CTV into a powerful performance channel. Brands can now engage precise audiences, in real-time, with interactive & shoppable ads of compelling, memorable content as well as drive measure business KPIs like attributed sales, ROAS and incrementality. In this session, we’ll discuss the new shoppable content formats that will capture attention, engage users and condense the commerce journey to deliver on brand performance goals like sales, ROAS and incrementality.

Why Zero- and First-Party Data are Crucial for Today's Digital Marketing

For the past two decades Facebook and Google were like the Steroid Era in baseball: a fast, easy means to growth. Now with privacy concerns diminishing the value of third-party data, gathering zero- and first-party data are critical. As customer acquisition costs grow, marketers have shifted focus on retention marketing, which means sending the right message at the right time – something best done with zero- and first-party Data. In this session, we’ll review the successful strategies and actionable tactics you can use to maximize the value of your zero- and first-party data.

Christmas In June: Optimizing Ecommerce for the Gift Buyer

Learn how to capitalize on the massive gifting economy which, according to Coresight Research, will grow to $816 billion by 2024. Shopping for gifts is a very different journey than someone shopping for yourself, and the target customer may be nothing like your gifting customer. That's why it's essential for retailers to understand the gift shopping journey, how promotions can help defend margins and reduce discounting, and the opportunity to gain two customers with every gifting transaction. This session will cover these points and help you maximize gifting revenues.

Podcast Advertising Best Practices Every Marketer Should Know

Podcast listeners are extremely engaged—Forbes recently reported that 80% of listeners finish the episodes they start listening to. By following the best practices, podcast advertising offers marketers a powerful tool to reach these highly engaged customers across a variety of market segments. Join us as Hello Fresh and Ro discuss all facets of podcast campaign strategy including choosing the right podcasts, how to engage the podcaster and measuring success.

Elevating Audience Targeting in a Cookieless World

With third-party cookies on the verge of crumbling, marketers are scrambling for new ways to power their personalization efforts. Everything is pointing to first-party data as the answer for creating more personalized experiences. We’re going to discuss how you can use first-party data, as well as a new strategy called self-attested personalization, to foster deep customer relationships with new communities.

How to Leverage Conversion Optimization Analytics to Improve the Digital Customer Experience

In today’s omnichannel battle for consumer attention, it is now more important than ever to use robust conversation optimization and analytics practices to provide customers with the best possible online experience. In this session, Marco Fazio (formerly with Reebok) will discuss how he built Reebok’s ecommerce experimentation program from scratch. He will detail how they overcame obstacles, delivered tangible business results and how the Reebok experience now informs his planning as Head of E-commerce, Europe for Solo Brands.

Making Livestream Shopping a Part of Your Retail Strategy

From eventizing capsule collections to promoting celebrity collaborations, retailers are increasingly turning to live streaming and interactive shoppable video to drive customer engagement, immediacy and conversion. In this session, we’ll explore the growing role and significance video plays within a multi-channel retail marketing strategy; the basics of planning and executing a successful live stream shopping event and how to extend the value of your livestream content with video-on-demand (VOD).

Level Up Your Social Media With These 5 Tips For Working with TikTok Creators

Every marketer wants to be on TikTok but knowing when and how to engage can be difficult. In this session, we will give you the best practices for engaging TikTok creators as well as insights from a brand that is doing it right. We’ll cover the right ways to find and engage creators, differences between TikTok creators and those on other social media platforms, measuring the true value of your TikTok investment and more.

Optimizing Digital Engagement and Sales Across The Funnel

Does display still work for DTC? In this session, we will discuss why DTC brands use display ads; and explore how they are measuring effectiveness and testing the impact of these ad campaigns. From personalization to prospecting, you won’t want to miss what these brands have to say about display.

What’s Next? A Look at the Future of Personalization

Personalization is one of the most important reasons for collecting customer data. However, without making sense of that data by unifying it into a single customer view, acting upon it to create granular segments and activating it across channels, you won’t be able to fully capture this benefit. This session will delve into how to improve your personalization strategies, predictive personalization and how to optimize send-times.

Are Cryptocurrency, Blockchain, and the Metaverse Really Retail's New Frontier?

Retailers are always looking for ways to remove friction, improve security and provide immersive experiences. In this session we will examine why B2C and DTC businesses are embracing cryptocurrency, blockchain and the Metaverse and how retailers can specifically use crypto payments to acquire customers, increase revenue and hedge risk.

Master Class on TikTok Advertising: A Walmart Case Study

Want to advertise your wares to TikTok’s 1 billion+ users but not certain where to start or how to measure success? Join Terryn Lance (Sr. Director Media Strategy & Planning, Walmart) as she explains the strategies she uses to power Walmart’s highly successful TikTok advertising program. She will discuss leveraging existing content, creating hashtag challenges, incorporating your suppliers into your marketing program, overcoming the shortcomings of TikTok’s fledgling analytics package, brand safety and even how your unique business goals (like promoting your fashion line) can shape a TikTok campaign.

Partnership Marketing: A Winning Strategy for Profitable Growth

With Apple’s App Tracking Transparency (ATT) framework exacerbating complexities for marketers and ecommerce professionals’, they are faced with overwhelming odds. In this session, hear from expert practitioners on how the partnership channel helps not only to counter attribution challenges resulting from ATT changes on Facebook, but also subsidizes high-cost, primary sales channels. Learn how partnerships help marketers win by creating new, cost-effective ecommerce revenue streams to drive lasting, high-quality customer acquisition.

How Nespresso Creates Digital Experiences that Delight their Customers

Using Nespresso’s optimization experience as a case study, this session will translate key data and insights from the “2022 Retail Digital Experience Benchmark Report: CX Performance In The Retail Industry” into an actionable plan for optimizing CX. Get a better understanding of customer demands and learn how to craft digital experiences that connect, resonate and keep customers coming back for more!

Stopping the Social Scroll: Finding Creators That Deliver Thumb-Pausing Content

Social media platforms have an insatiable need for content, and it’s hard to predict what will get consumers to stop scrolling and start engaging. Many brands are turning to creator management platforms and marketplaces to find the people that can deliver relevant social media content at scale. In this session, you’ll learn how to discover the creators that can produce relevant, thumb-stopping content to take your social media game to the next level.

Taking Your Social Commerce Game to the Next Level

Those familiar with today’s commerce landscape know that omnichannel selling is not just an option - it’s an imperative. Within your omnichannel strategy, there’s one key area that’s critical to your success: social commerce. Forecasts suggest that the value of social commerce sales will reach around $2.9 trillion U.S. dollars by 2026. In this session we show the different ways consumers use social product discovery for purchases, how to tailor your strategy for the top social media platforms, and show real-world examples of strategies and tactics you can leverage to uplevel your social game and drive growth for your business.

The Content Machine That Turned Jenni Kayne into a $100m+ Brand in 3 Years

Building the creative infrastructure to feed social marketing platforms on a week-in/week-out basis is one of the greatest challenges and opportunities facing all modern D2C brands. Jenni Kayne has become one of the most iconic success stories of the algorithm-based marketing era and have this process nailed. Learn directly from their Growth team how they initially developed their revenue-driving creative playbook, and how they keep churning out high-quality paid and organic content 365 days a year without breaking the bank (or themselves!).

Building Deeper Connections with Conversational Commerce

Today’s consumers expect far more from their eCom Customer Experience. They are looking to get questions answered in real time that assist their shopping experiences and provide them with the same kind of experience they might get from a “personal shopper”. In this session you’ll learn why META has termed Conversational Commerce the future of all eCom and what true Conversational Commerce is. We also share how brands like H&M, Lexus, Nissan and others are using it to drive better engagement and conversion from their advertising, eCom and mobile app experiences.

Digital Advertising Disrupted — Navigating Google’s New Performance Max Campaigns

Google’s new Performance Max goal-based campaign program promises to disrupt search campaigns once it fully replaces Smart Shopping Campaigns in September. Keep ahead of the changes and your competition by learning about the biggest impacts & implications of the Performance Max evolution; what steps retailers & ecommerce brands should take before the full rollout and how to maximize control of these automated campaigns.

How Brands Win by Owning Their DTC Channel in International Markets

Global ecommerce sales are expected to climb to almost $5 trillion this year, reaching $7.4 trillion by 2025. Many brands are seizing this opportunity by harnessing the power of their direct-to-consumer (DTC) channel in key global markets. In this session, hear from a brand who has seen major growth after expanding into new regions with a shopper experience that is localized end-to-end.