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Forbes + CommerceNext: How Lowe’s Grew Loyalty By Amplifying Brand-Driven Marketing | CommerceNext

Loyalty building is critical for retaining shoppers. During the pandemic, Lowe's continually hits home runs in cultivating loyalty because they've gone back to their roots of supporting their communities in times of crisis. Driven by customer insights, Marisa Thalberg, Executive Vice President, Chief Brand and Marketing Officer executed a series of initiatives that: authentically connected with consumers during lockdown and reaffirmed Lowe's position as an essential brand. Among the initiatives, Lowe’s incorporated brand-driven stories into their marketing strategy to connect with customers in a more meaningful and emotional way.

CommerceNext 2019 Agenda Announced!

by Veronika Sonsev

We’re excited to announce our full agenda for CommerceNext 2019, taking place on July 31st & August 1st in NYC. Developed in partnership with our advisory board, the agenda of our ecommerce conference focuses on the fast-paced, high-stakes world of customer acquisition. Whatever your preferred learning and networking style may be, we have something for you. For the first time, CommerceNext will be two full days of keynotes, panels, breakout sessions and roundtables—all focused on next level and next-generation customer acquisition strategies and tactics.

Gap Inc. Gets More Personal In Its Marketing

by Rachel Klein

What does it take for Gap Inc. to personalize marketing for prospective customers? Noam Paransky, SVP, Digital at Gap Inc. explained to CommerceNext founder, Veronika Sonsev, how they have gone about building their sophisticated marketing tech stack that enables the retail giant to personalize its marketing tactics in ways that make customers feel they are interacting with a smaller, boutique brand.

Forbes + CommerceNext: Can Algorithms Replace Humans At Stitch Fix?

by Rachel Klein

Technology has slowly infiltrated the retail and ecommerce industry, automating traditionally high-touch areas like customer service. The Stitch Fix algorithms are the heart and soul of the personal styling service. With leadership from a veritable Valley authority in algorithm application, Eric Colson, Stitch Fix boasts the most sophisticated data science team in the land.

Forbes + CommerceNext: How Rebecca Minkoff Built A Fashion Brand Fueled By Female Empowerment

by Rachel Klein

CommerceNext co-founder and Forbes contributor, Veronika Sonsev, dug deep into the unique Rebecca Minkoff marketing tactics — a pioneering effort to fuel growth through both social media and girl power. Nobody combines millennial marketing and female empowerment like the Rebecca Minkoff strategy. The fashion industry isn't lacking in female icons, but the idea of an apparel brand authentically embodying and inspiring female empowerment has been more elusive.

Forbes + CommerceNext: Three Unique Ways Brandless Uses Community To Fuel Growth

by Rachel Klein

When you think of Kelloggs or Kraft or even your favorite local, organic honey that you indulgently glob into your tea every morning, you may love the taste and be a diehard fan of the products, but you don't necessarily connect emotionally with the brand and engage with that company personally. Brandless wants its customers to look at it differently.

We hit the Innovation Lab at NRF, and it was a hit!

by Rachel Klein

With so much to do at NRF Big Show this year, we understand if you didn't get a chance to see our CommerceNext founders host two riveting panels on 2018 retail innovations. Luckily, we have the video to catch you up to speed. Check out Veronika Sonsev and Scott Silverman joining Allan Dick on his Innovation Lab stage with 7 inspiring industry leaders.

Forbes + CommerceNext: How Augmented Reality Is Giving Furniture A Boost In Sales

by Rachel Klein

It seems like every category has taken a spin in the ecommerce limelight since the online shopping concept took off. Make way for the new furniture-tech wave. Modsy and William Sonoma, Inc. (WSI) lead the charge in this uncharted home furnishings tech space, integrated 3D augmented reality and 3D rendering to allow consumers a virtual furniture 'try out'.

Jet.com keeps its design and culture after its acquisition.

Forbes + CommerceNext: How Jet Is Stocking Walmart With Innovation

by Rachel Klein

Walmart is encouraging Jet to maintain its entrepreneurial spirit with the intention of leveraging Jet and its executives to transform Walmart’s entire digital business. This piqued our interest, so CommerceNext co-founder and Forbes contributor, Veronika Sonsev, sat down with Jet's President, Liza Landsman, to understand how the two companies are innovating together.

CommerceNext Holiday Party for retailers and brands

2017 CommerceNext Holiday Party Photos

by Veronika Sonsev

On Wednesday, December 6th, we hosted our first holiday party for retailers and brands in the CommerceNext community. With the help of those who attended, we raised more than $3,300 for St Jude Children's Research Hospital. We want to thank our sponsors for making this event possible: Clearhead, Curalate, Smartgift, Industrial Color Brands, Dynamic Yield, Optimove and Speedeon Data.

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