We’re excited to announce our full agenda for CommerceNext 2019, taking place on July 31st & August 1st in NYC. Developed in partnership with our advisory board, the agenda of our ecommerce conference focuses on the fast-paced, high-stakes world of customer acquisition. Whatever your preferred learning and networking style may be, we have something for
read more
ARTICLE SUMMARY: Even though the Gap Inc. brands (Gap, Banana Republic, Old Navy, Athleta and Intermix) have broad appeal, Gap Inc. has chosen to personalize their marketing efforts rather than taking a batch-and-blast approach to getting the word out. So what does it take for Gap Inc. to personalize marketing for prospective customers? Noam Paransky,
read more
Digital retail is about to get a makeover. In her “before selfie,” digital retail looked like a nice ecommerce site with email marketing and some social media. In her “after selfie,” digital retail is completely transformed by data and technology, impacting both online and in-store experiences, deeply connecting with her customers, and paving the way
read more
ARTICLE SUMMARY: Technology has slowly infiltrated the retail and ecommerce industry, automating traditionally high-touch areas like customer service. The Stitch Fix algorithms are the heart and soul of the personal styling service. With leadership from a veritable Valley authority in algorithm application, Eric Colson, Stitch Fix boasts the most sophisticated data science team in the
read more
ARTICLE SUMMARY: CommerceNext co-founder and Forbes contributor, Veronika Sonsev, dug deep into the unique Rebecca Minkoff marketing tactics — a pioneering effort to fuel growth through both social media and girl power. Nobody combines millennial marketing and female empowerment like the Rebecca Minkoff strategy. The fashion industry isn’t lacking in female icons, but the idea
read more
ARTICLE SUMMARY: How can you break into the monster industry of consumer packaged goods, do good, grow quickly and build a loyal brand community? Brandless knows. When you think of Kelloggs or Kraft or even your favorite local, organic honey that you indulgently glob into your tea every morning, you may love the taste and
read more
With so much to do at NRF Big Show this year, we understand if you didn’t get a chance to see our CommerceNext founders host two riveting panels on 2018 retail innovations. Luckily, we have the video to catch you up to speed. Check out Veronika Sonsev and Scott Silverman joining Allan Dick on his
read more
ARTICLE SUMMARY: It seems like every category has taken a spin in the ecommerce limelight since the online shopping concept took off with consumers through books and music. Now, it’s finally furniture’s turn to take center stage with help from some cutting edge augmented reality technology that brings the showroom to your living room. Make
read more
ARTICLE SUMMARY: Feel like you’re constantly seeing alerts about big, game-changing acquisitions and then reading about the acquired company’s quick deterioration just a few months later? We do, too—which is why we found the Jet/Walmart deal so refreshing. Unlike most, Walmart is actually encouraging Jet to maintain its entrepreneurial spirit with the intention of leveraging
read more
On Wednesday, December 6th, we hosted our first holiday party for retailers and brands in the CommerceNext community. With the help of those who attended, we raised more than $3,300 for St Jude Children’s Research Hospital. We want to thank our sponsors for making this event possible: Clearhead, Curalate, Smartgift, Industrial Color Brands, Dynamic Yield,
read more