Category: Session Recaps

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How AI-Driven Hyper-Personalization & Smarter Engagement Drives Revenue

Maya Chalil April 7, 2025

In our latest CommerceNext webinar, retail leaders from KEEN Footwear, Artisant Lane Furniture Collective, TeePublic and AB Tasty came together to explore how AI-powered personalization and smarter engagement strategies are transforming the ecommerce experience. The conversation dove into evolving consumer behavior, segmentation strategies and AI’s role in reducing friction along the buyer journey. What We Learned: Using AI-powered segmentation to better serve anonymous web visitors Leveraging emotional intelligence (Emotions AI) to personalize based on shopper psychology Utilizing smarter experimentation to test and optimize personalization strategies Understanding the growing importance of flexible preferred payment options Creating brand loyalty through recognition, community and relevance

Inspiring Digital Experiences Shaping 2025

Maya Chalil April 4, 2025

In our latest CommerceNext webinar, industry leaders from Coach, Kendo Brands, Gap Inc., About You and SCAYLE discussed the next evolution in digital customer experiences, exploring how AI, personalization and design simplicity can drive retention and long-term brand love. What We Learned: Building AI-powered shopping assistants to personalize every touchpoint Designing clean, focused mobile experiences that convert Using customer insights to reshape product pages for modern behavior Investing in brand voice and values for long-term loyalty Using A/B testing strategies to evolve customer journeys Speakers: Becca Rotelli Mignanelli , VP, eCommerce, Coach Sarah Morphis, Senior Director, Ecommerce & Digital, KENDO Brands Anshuman

Engaging and Converting Customers With Killer Content

Maya Chalil March 5, 2025

In our latest CommerceNext webinar, industry experts from American Eagle, Fabletics, Patagonia, Steve Madden and Vimeo came together to discuss how brands can create engaging content that drives customer loyalty and conversions. The session explored the role of storytelling, influencer content and video marketing in shaping the future of online shopping. What We Learned: Mastering multichannel storytelling across video, social, email & more Leveraging video to boost engagement & streamline the path to purchase Aligning content with the customer journey—from discovery to loyalty Speakers: Ashley Schapiro, VP, Marketing, Media, Performance & Engagement, American Eagle Carly Gomez, SVP, Marketing, Fabletics Colleen Waters, VP, E-Commerce,

2025 Digital Retail Forecast: Opportunities, Challenges and Strategies

Maria del Carmen Tume Saavedra February 10, 2025

In our latest webinar, we explored the trends, opportunities and challenges that will shape digital retail success in 2025. Sucharita Kodali, VP and Principal Analyst at Forrester Research, shared her expert insights and predictions for the year ahead, setting the stage for a dynamic panel discussion with retail leaders. Attendees gained actionable takeaways to stay ahead in the evolving digital landscape. What we learned: Takeaways from the 2024 holiday retail season The importance of mobile experience in retail Challenges for Chinese competitors in ecommerce How to adapt to new search behaviors The impact of tiktok shifts and tariff changes Speakers: Sucharita

Cyber Week Recap: Lessons Learned and Advice for 2025

Maria del Carmen Tume Saavedra January 14, 2025

In our latest webinar, Jason “Retail Geek” Goldberg recapped Cyber 5 Weekend sales data and the trends shaping this Holiday season. He also shared a look at what’s coming in 2025. Retail leaders joined him to share their experiences, lessons from this year and tips for what’s next. Attendees learned simple and clear ideas to help them prepare for 2025. What we learned: The truth behind 2024’s holiday spending Challenges in the holiday season Key trends that are shaping the holiday season How Tailored Brands performed this holiday season Hanky Panky’s strategic holiday collaboration with Pantone Session AI’s Holiday Season Insights Speakers:

Essential AI Insights for Retailers & Brands: Highlights from 2024

Maria del Carmen Tume Saavedra December 16, 2024

This year, AI went from a buzzword to a necessary tool retailers and brands implement into their marketing strategies to better connect with customers and drive innovation. Read on for top highlights from CommerceNext webinars; execs at brands like Forever 21, J. Crew, e.l.f. Beauty and more shared essential AI tips and tricks. For more insight into real AI implementations, make sure to register for our 2025 CommerceNext Growth Show, June 24-26 in NYC. Silent Signals: How AI Hears What Customers Don’t Say Key Takeaways: How AI is Transforming Ecommerce AI is reshaping ecommerce by enabling smarter, more personalized interactions. Tools like ChatGPT

Gaining a Competitive Edge: Embracing AI for a Seamless Customer Journey

Maria del Carmen Tume Saavedra November 19, 2024

In our latest webinar, we explored how retailers can meet customers wherever they shop, whether in-store, online, on social media or marketplaces. Experts shared how AI can transform the shopping journey by improving inventory management, creating seamless experiences and building customer loyalty through personalization. Attendees learned simple ways to give customers more control and use data to enhance every customer touchpoint. What we learned: Turning data into AI-driven retail power Revolutionizing retail with fabric’s AI-Powered order orchestration suite How industry leaders leverage AI data-driven approaches Speakers: Ekta Chopra, Chief Digital Officer at e.l.f. Beauty Derek Yarbrough, frmr CMO at J.Crew Vivian Chang,

Boost Your BFCM Sales With Proven Marketing and Ecommerce Tactics

Maria del Carmen Tume Saavedra November 12, 2024

In our latest webinar, we explored actionable marketing and ecommerce strategies designed to elevate Black Friday and Cyber Monday performance. Industry experts from Ripple Junction, Chief Detective, La Jolla Group and Maropost shared proven tactics that have driven impressive results. Attendees also got unique insights and practical advice to help boost engagement, increase conversions and drive revenue. This session shared effective strategies for the biggest shopping days of the year! What we learned: How to Boost Your Mobile Checkout Conversions The Power of Direct Customer Conversations How Industry Leaders Are Building Loyalty How To Prepare Teams for a Successful Holiday Season Speakers:

Modern Customer Journey Strategies and Trends that Are Increasing Conversion

Maria del Carmen Tume Saavedra November 1, 2024

Mastering conversion optimization is crucial for managing the high demand of the holiday shopping season’s peak. In our latest webinar, we explored key strategies to boost conversion rates by creating more personalized customer experiences and optimizing site performance. You’ll also discover how to get your backend systems ready to handle the increased holiday traffic, so your business can boost sales during the busiest time of the year. What we learned: How to address the dynamic customer journey The power of real time engagement How industry leaders approach innovation The importance of using leadership to embrace long-term KPIs Speakers: Sherry Shi, Head

Win the Holiday Rush: Create Unified Shopping Experiences Consumers Can’t Resist

Maria del Carmen Tume Saavedra October 24, 2024

EMARKETER projects that consumer spending during the 2024 holiday season will reach $1.353 trillion, a 4.8% increase from 2023. In our latest webinar, we discussed strategies for enhancing in-store experiences through digital features, essential unified commerce functionalities and the benefits of mobile app commerce. All of these tactics will help your brand boost sales for the upcoming holiday season. What we learned: How to adapt to changing customer expectations Boosting sales with effective omnichannel retail strategies How industry leaders develop unified commerce Main differences between unified commerce and omnichannel strategies Challenges of unified commerce for industry leaders Speakers: Trang To, Vice President,

Category: Session Recaps

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