CommerceNext Insights

Emily Weiss at Shoptalk

The Talk At Shoptalk 2018: How To Beat Amazon

Hearing words of wisdom, hope, reality, and a bit of denial, Shoptalk was the epicenter for retail and ecommerce innovation in NYC from March 18th through the 21st. We sent all three CommerceNext co-founders to this retailer roundup where Veronika Sonsev talked to several leaders who took the stage to get their hot takes. The biggest discussion point this year? All the strategic trends helping retailers and ecommerce shops competing with Amazon in 2018. Trend #1: Personalization isn’t going away — rather, it’s just getting warmed up. Who to Watch: and Nike are meeting this challenge head on, with new programs and apps

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Forbes + CommerceNext: Can Algorithms Replace Humans At Stitch Fix?

ARTICLE SUMMARY: Technology has slowly infiltrated the retail and ecommerce industry, automating traditionally high-touch areas like customer service. The Stitch Fix algorithms are the heart and soul of the personal styling service. With leadership from a veritable Valley authority in algorithm application, Eric Colson, Stitch Fix boasts the most sophisticated data science team in the land. Our own Veronika Sonsev, Commerce co-founder and Forbes contributor, interviewed Colson 1 on 1 to absorb his algorithm acumen. She learned several ways Stitch Fix is dining out on its data science: logistics, inventory, product design, and more. Using up to 7 different algorithms for the styling

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rebecca minkoff marketing

Forbes + CommerceNext: How Rebecca Minkoff Built A Fashion Brand Fueled By Female Empowerment

ARTICLE SUMMARY: CommerceNext co-founder and Forbes contributor, Veronika Sonsev, dug deep into the unique Rebecca Minkoff marketing tactics — a pioneering effort to fuel growth through both social media and girl power. Nobody combines millennial marketing and female empowerment like the Rebecca Minkoff strategy. The fashion industry isn’t lacking in female icons, but the idea of an apparel brand authentically embodying and inspiring female empowerment has been more elusive. Minkoff is unusually accessible on social media. When scrolling through Rebecca Minkoff’s Instagram, you find a comfortable, relatable pattern — a perfect balance between Minkoff’s own personal posts and branded clothing posts. On the

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Forbes + CommerceNext: Three Unique Ways Brandless Uses Community To Fuel Growth

ARTICLE SUMMARY: How can you break into the monster industry of consumer packaged goods, do good, grow quickly and build a loyal brand community? Brandless knows. When you think of Kelloggs or Kraft or even your favorite local, organic honey that you indulgently glob into your tea every morning, you may love the taste and be a diehard fan of the products, but you don’t necessarily connect emotionally with the brand and engage with that company personally. Brandless wants its customers to look at it differently. Brandless believes in cultivating strong, authentic connections directly with its customers. They focus on building brand loyalty

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NRF Innovation Lab videos

We hit the Innovation Lab at NRF, and it was a hit!

With so much to do at NRF Big Show this year, we understand if you didn’t get a chance to see our CommerceNext founders host two riveting panels on 2018 retail innovations. Luckily, we have the video to catch you up to speed. Check out Veronika Sonsev and Scott Silverman joining Allan Dick on his Innovation Lab stage with 7 inspiring industry leaders. THREE NEW SEARCH TECHNOLOGIES: GET THE RIGHT PRODUCTS AT THE RIGHT TIME PREDICTING THE FUTURE OF RETAIL: A VC PERSPECTIVE

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Forbes + CommerceNext: How Augmented Reality Is Giving Furniture A Boost In Sales

ARTICLE SUMMARY: It seems like every category has taken a spin in the ecommerce limelight since the online shopping concept took off with consumers through books and music. Now, it’s finally furniture’s turn to take center stage with help from some cutting edge augmented reality technology that brings the showroom to your living room. Make way for the new furniture-tech wave. Modsy and William Sonoma, Inc. (WSI) lead the charge in this uncharted home furnishings tech space, integrated 3D augmented reality and 3D rendering to allow consumers a virtual furniture “try out”. Better than fumbling around a store with a tape measure and

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CommerceNext Guide to the mega ecommerce conference: NRF Big Show

In preparation for the NRF Big Show beginning January 14th in NYC, we’ve collected our main must-sees and must-dos for you. Not only are all three CommerceNext co-founders taking the stage, several from the CommerceNext community are attending and hosting their own events, as well. Whether you’re an NRF novice or Big Show boss, navigating and making the most of your time is always a challenge at multi-day events like these. Here’s our favorites from this year’s lineup to get you started: Allan Dick leading the NRF Innovation Lab Stage. Sit back and get inspired with 15 sessions of the latest and greatest

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Forbes + CommerceNext: How Jet Is Stocking Walmart With Innovation

ARTICLE SUMMARY: Feel like you’re constantly seeing alerts about big, game-changing acquisitions and then reading about the acquired company’s quick deterioration just a few months later? We do, too—which is why we found the Jet/Walmart deal so refreshing. Unlike most, Walmart is actually encouraging Jet to maintain its entrepreneurial spirit with the intention of leveraging Jet and its executives to transform Walmart’s entire digital business. This piqued our interest, so CommerceNext co-founder and Forbes contributor, Veronika Sonsev, sat down with Jet’s President, Liza Landsman, to understand how the two companies are innovating together. Instead of enforcing its established processes and procedures on,

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CommerceNext Holiday Party for retailers and brands

2017 CommerceNext Holiday Party Photos

On Wednesday, December 6th, we hosted our first holiday party for retailers and brands in the CommerceNext community. With the help of those who attended, we raised more than $3,300 for St Jude Children’s Research Hospital. We want to thank our sponsors for making this event possible: Clearhead, Curalate, Smartgift, Industrial Color Brands, Dynamic Yield, Optimove and Speedeon Data. We hope everyone has a wonderful holiday season and we look forward to seeing you in 2018!

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Announcement: CommerceNext’s New Advisory Board

We know retailers and brands attend several conferences every year. And we fully embrace the challenge of ensuring CommerceNext becomes the go-to customer acquisition summit for ecommerce and retail marketers. To ensure we cover the most relevant topics and invite the top industry thought-leaders to speak at CommerceNext, we work closely with our amazing board of advisors: Amy Africa (CEO @ Eight by Eight) Anurag Kadyan (VP eCommerce @ Tourneau) Charlie Cole (Global Chief Ecommerce Officer @ Samsonite) Craig Elbert (Cofounder & CEO @ Care/of) Dave Cost (VP Digital Marketing & Ecommerce @ Rainbow) Elyse Burack (Marketing Director @ Boxed) Emily Hickey (Principal @ Emily Hickey Growth Consulting) Jason

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