Commerce Next Blog: Learn Customer Acquisition from the Experts

Research Report: How Does Your Performance Marketing Measure Up To Your Peers?

Brittney Kleinfelter May 30, 2019

CommerceNext Releases Free Benchmarking Report Based on a Survey of Retailers and DTC Brands Ecommerce performance marketing is constantly changing. The investments and programs that worked well one year may not perform as well the next. New media consumption habits, consumer trends and advancements in technology force us to stay on our toes. To be successful as an ecommerce marketer means you constantly study the customer, the platforms and channels. It’s also crucial to stay on top of what competitors are doing. To help retailers and direct to consumer brands better determine whether they’re focusing on the right things as they advance their

100 More Spots Opened By Popular Demand for CommerceNext 2019

Veronika Sonsev May 14, 2019

We’re still 78 days away from this year’s ecommerce conference and we’re busting at the seams! Due to an overwhelming response from retail and DTC brands, we’ve worked with the Hyatt to open up 100 more passes in anticipation of more than 800 attendees. This retail and ecommerce conference for next level customer acquisition is scheduled for July 31 and August 1, 2019, in the heart of New York City. This is the first year we will be hosting at the Grand Hyatt for a full two-day experience with almost double the content. Take a look at the brands who will be joining

Announcing Keynote Speakers from Walmart and Glossier at CommerceNext 2019

Veronika Sonsev May 9, 2019

CommerceNext 2019 is less than 90 days away! Today, we’re excited to announce two more keynotes for this year’s ecommerce conference: Denise Incandela, SVP and Group General Manager of Fashion for Walmart ecommerce, and Ali Weiss, Senior Vice President of Marketing at Glossier. Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers for over 20 years. An expert in brand building, retail, digital and marketing, she has a proven track record of exceeding revenue and profit targets, positioning businesses as market-leading performers, and achieving award-winning results. Currently, Incandela is the SVP and Group General Manager

CommerceNext 2019 Agenda Announced!

Veronika Sonsev May 2, 2019

We’re excited to announce our full agenda for CommerceNext 2019, taking place on July 31st & August 1st in NYC. Developed in partnership with our advisory board, the agenda of our ecommerce conference focuses on the fast-paced, high-stakes world of customer acquisition. Whatever your preferred learning and networking style may be, we have something for you. For the first time, CommerceNext will be two full days of keynotes, panels, breakout sessions and roundtables—all focused on next level and next-generation customer acquisition strategies and tactics. The conference concludes with the second annual CommerceNexty Awards honoring retailers and DTC brands for extraordinary achievements in digital

How Estee Lauder Engages Customers with Micro-Storytelling

How Estee Lauder Engages Customer Experience with Micro-Storytelling

Brittney Kleinfelter April 8, 2019

“Telegraph, telephone, tell-a-woman.” —Estée Lauder Every brand has a story to tell, but just how many brands understand the art of storytelling? Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the 2018 CommerceNext conference, Tricia Nichols, Senior Vice President of Customer Marketing at Estée Lauder, shared how her team successfully harnesses the art of micro-storytelling to capture an audience, share brand values and create customer loyalty. Micro-Storytelling and Brand Bonding The goal of micro-storytelling is fostering brand bonding—the building

Session: Speakers from General Assembly, Priceline and Bonobos

2019 Panel Announcement: Bonobos, Priceline And General Assembly Take The Stage

Veronika Sonsev April 3, 2019

On Day two of this year’s ecommerce conference, Micky Onvural (CEO, Bonobos), Ben Harrell (CMO, Priceline), and Kieran Luke (GM Credentials, General Assembly/GA) break it all down in their session, “The Ingredients of a Successful Marketing Team.” Why this panel topic? These ecommerce marketing leaders see team curation as both an art and a science. When starting from scratch, it’s critical to understand the vital skills and components that a modern marketing team requires. Just as important, leaders have to anticipate and adapt to the needs of an evolving marketing organization as a company grows. Given the multitude of challenges digital marketers face—driving

Getting Under The Hood With Attribution: Meet Our Panel

Veronika Sonsev April 1, 2019

Attribution is one of marketing’s biggest headaches. It’s also an absolute necessity for measuring incrementality and managing ROI. With so many differing opinions on how best to handle attribution, retailers often find themselves struggling for real answers amongst the noise. With multi-touch attribution, models can be difficult to build out and maintain, often requiring a data science team or specialized partners. Some retailers have defaulted to last-click attribution, which has it’s pitfalls given it’s bias towards lower-funnel marketing tactics. Then, there’s the question of which metric should be used for optimizing media? Should it be return on ad spend (RoAS), cost per aquisition

West Elm Bedroom Bundle Offered on Rent the Runway COURTESY OF WEST ELM

Forbes + CommerceNext: Are Rentals The Next Frontier For Retail?

Brittney Kleinfelter March 19, 2019

ARTICLE SUMMARY: When Rent the Runway (RTR) stormed onto the fashion scene, it created an entirely new retail audience: clothes renters. Other companies, like Le Tote, quickly followed suit (no pun intended), getting into the fashion rental business capturing this lucrative and novel group of consumers. Now, RTR is back to breaking into new markets. This time, that market is home rentals. Partnering with West Elm, the two companies formed two packages to offer on RTR’s site—one for bedrooms and one for living room decor. The first home furnishings and decor companies to venture into this space in recent years were Feather and

Forbes + CommerceNext: Why TechStyle’s Test And Learn Culture Drives Results

Brittney Kleinfelter February 28, 2019

ARTICLE SUMMARY: The fashion industry is known for taking risk on the runway. TechStyle—the fashion group with brands like ShoeDazzle, Fabletics and JustFab—takes risk on and off the runway, driving innovation through a unique test-and-learn culture tailored around consumer behavior. TechStyle’s performance marketing efforts center around brand values. For many companies, these two concepts are mutually exclusive, but Laura Joukovski, Chief Media Officer at TechStyle, told our co-founder, Veronika Sonsev, exactly how they are not like others companies. Branding, data, advertising and the merchandise itself all carry equal weight within her nuanced marketing strategy and culture. Between their proprietary analytics system and in-house

Announcing our first two keynote speakers for CommerceNext 2019

Veronika Sonsev February 18, 2019

The first of many can’t-miss speakers we’ll announce for our ecommerce conference in the coming months, we’re thrilled to share our first two keynotes for CommerceNext 2019 with Joe Megibow, CEO of Purple and Laura Joukovski, Chief Media Officer of TechStyle confirmed to take the stage. Joe Megibow, CEO of Purple, will be taking the stage for the keynote Purple & The Power of Brand Storytelling at this year’s ecommerce conference. You don’t need viral videos about your brand to be a smashing success, but it certainly doesn’t hurt. Since its inception, Purple has been all about storytelling and building a strong, unique, modern brand

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