Commerce Next Blog: Learn Customer Acquisition from the Experts

4 Tips for Brand Communications During COVID-19

Brooke Burdge April 30, 2020

There is no doubt that right now, we’re all navigating through a completely unprecedented time—both personally and professionally. As marketers, we spend a lot of time thoughtfully planning campaigns in advance: our content calendars, product launch outlines, and coordination across teams and channels. But what happens when those plans and priorities become unclear, as they are now during the COVID-19 crisis? Marketers are always thinking from the perspective of their audience. We craft personas and actively try to envision the people behind our messages. What are their motivations, fears, hopes? We conduct focus groups to hear feedback first-hand. We carefully consider and A/B

The Era Of COVID-19 Ecommerce: Which Categories Are Thriving?

Rachel Klein April 21, 2020

While the coronavirus doesn’t discriminate, we’ve definitely seen some categories do better than others based on shifting consumer behaviors in a shelter-in-place environment. Our industry can better navigate this dynamic environment by understanding which categories are doing well and which categories are struggling. To help our community do just that, CommerceNext turned to Signifyd, who has been analyzing transactional and behavioral data across 10,000+ merchants in 100+ countries. Below is a summary of their findings. All figures are normalized to the week of 2/25-3/2, as a representation of pre-pandemic “steady state” shopping volumes. We will be updating this data regularly and hope it

Ecommerce Executives Express Cautious Optimism in Third COVID-19 Survey

Rachel Klein April 20, 2020

For the past six weeks, CommerceNext has tracked the effects of the COVID-19 pandemic on retail and ecommerce. Last week, we completed our third community-wide survey tracking the impact of COVID-19 from March 29th-April 11th, benchmarking sales and ecommerce traffic results against our first and second survey results. In our third survey, we added a few new questions on business continuity and longer-term trends. While the overall business sentiment among retailers surveyed is now cautiously optimistic, the retail and ecommerce leaders surveyed continue to express uncertainty about consumer confidence for the 2020 holiday later in the year. Most merchants have experienced logistical and

How To Engage The Right Consumer Tribe For Your Brand

Sai Koppala April 14, 2020

The coronavirus has had devastating effects on people and businesses around the world. Many brands are stepping in to help by providing personalized offers to support medical workers, who are among the groups that have been hardest hit. Headspace is helping nurses and doctors manage the stress of treating COVID-19 by giving them free access to its meditation app. And, vineyard vines and Tuft & Needle are just two of the businesses who are giving exclusive discounts to first responders to thank them for their heroic efforts on the front line of the pandemic. These programs aren’t just anecdotes about how a company

Survey 2 Results: The Impact Of COVID-19 On Retail And Ecommerce For Last Half Of March

Rachel Klein April 3, 2020

CommerceNext continues our coverage of COVID-19’s impact on ecommerce and retail. We recently completed our second survey to ascertain the effects of the pandemic on digital retail business. The majority of questions remained the same as our first survey, which collected data from the first half of March, in order to benchmark results. While the data from the survey paints a very challenging environment for digital retail, it is uplifting to see that the category hit the hardest (apparel and accessories) is also the category adjusting their operations the most to help manufacture COVID-19 necessities (e.g., masks, face shields, hand sanitizer, etc.). Kudos

Analyzing the Ecommerce and Digital Marketing Impact of the COVID-19 Pandemic

Rachel Klein March 25, 2020

WITHIN tracks daily revenue, media spend and conversion rates across major verticals Recognizing the importance of sharing valuable resources with the CommerceNext community to help them understand the impact of COVID-19 on digital retail, we worked with WITHIN to make their COVID-19 Retail Pulse available. Leveraging first-party ecommerce data from its roster of 75 clients, WITHIN’s index tracks trends in ecommerce revenue, digital media ad spend, and conversion rate relative to the pre-COVID benchmark period. WITHIN is seeing many retailers and ecommerce brands altering forecasts to match demand, evaluating acquisition versus retention strategies, and experimenting with various online media and marketing tactics to

Impact Of COVID-19 On Retail And Ecommerce: Survey Results

Rachel Klein March 19, 2020

While our community and country cope with the uncertainty caused by the COVID-19 pandemic, we realize that the need for information is more pronounced than ever. Earlier this week, CommerceNext surveyed nearly 100 digital retail leaders to get a quick read on how COVID-19 is impacting brick and mortar and ecommerce business. We also surveyed what initial adjustments they’re making to both revenue targets and their marketing playbooks. Given the urgency, we’re sharing high-level results below with minimal analysis. A webinar is scheduled for next week on Wednesday, March 25th at 2 pm ET (11 am PT) to review the research results in

The Attribution Challenge: Why Your Conversion Counts From Ad Platforms Don’t Match Your Analytics

Michelle Spagnoli March 12, 2020

You pull together reports from all your advertising platforms (e.g., Facebook, Google Ads, your DSP, etc.) and add up the conversions, only to find that the total number is triple what you’re seeing in your analytics solution or ecommerce back-end. Sound familiar? Here’s why conversion counts are inflated To better understand why conversion counts are inflated, let’s look at an example user conversion path for “Dave” who is buying a razor from “Ron’s Razors.” 1. Dave conducts a Google Search for men’s razors. 2. He clicks on an ad from Ron’s Razors. 3. Dave is later retargeted by Ron’s Razors via AdRoll. 4.

How To Increase Conversion Rates On Amazon

Rachel Klein March 10, 2020

We don’t need to lament on the mighty, impenetrable ecommerce force that is Amazon. With 66% of product searches beginning on Amazon and 9 out of 10 customers conducting price checks on Amazon before buying, many retailers and brands are jumping into the Amazon marketplace to reach customers. But, a retailer’s relationship with Amazon and its Amazon customer experience is anything but plug-and-play. In other words, “it’s complicated” and you need to be proactive to increase conversion rates in order to drive sales on the platform. Take Dometic: the world’s largest manufacturer of mobile living products that sells in over 100 countries. In

CommerceNext + GiftNow: A Partnership That Keeps On Giving

Scott Silverman March 2, 2020

Everyone likes getting gifts. And, CommerceNext loves giving gifts to people who are part of our community. Sometimes, however, you may like that gift even more if it were a different color or better fitting size. Or, maybe a different style all together would suit your taste better. Perhaps the gift arrived at your old address and now you have to coordinate pickup. With these nuances of gift-giving in mind, CommerceNext is announcing a new partnership with Loop Commerce for gifting using their GiftNow solution. Now, CommerceNext will be able to confidently give gifts to our community we know they will end up

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