We’ve all spent an hour – or seven – engrossed in a Zynga mobile game. What pulled us in and what kept our interest? The same principles we should be using in retail to attain and build customer lifetime value. From A/B testing to extensive data analytics, Cathy Beaupain (Dermstore President) breaks down what retailers can learn from pro gamers in a Forbes interview with CommerceNext co-founder, Veronika Sonsev.
read moreWe want to share some exciting news with the retail and ecommerce community! The management team behind the last two GrowCommerce shows (Scott Silverman, Allan Dick and Veronika Sonsev) are launching a new conference called CommerceNext: the summit to take your customer acquisition strategy and results to the next level.
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