Commerce Next Blog: Learn Customer Acquisition from the Experts

Cyber Week And The New Customer Experience

Katja Teichmann December 14, 2020

We have seen time and time again how Covid-19 has impacted retail in 2020. As marketers, we shifted our strategies and adapted to new circumstances. Preparing for Cyber Week was no different, as Covid-19 limited foot traffic in stores, drove up ecommerce demand which in turn caused shipping delays and generally impacted people’s spending habits. Additionally, companies had to tailor their customer experiences to meet both Covid-19 regulations and the changing needs of their customers. In our latest webinar, “Cyber Week Recap: Lessons Learned and Advice for 2021” CommerceNext Co-Founder Veronika Sonsev was joined by Jason Goldberg (Chief Commerce Strategy Officer, Publicis Communications),

Conversations With CommerceNext: Why Loyalty and Retention are Broken and How to Re-Think Them

Priscill Alouidor December 8, 2020

Businesses aren’t getting the ROI they should be from loyalty programs. Why? In our most recent episode of Conversations with CommerceNext, Scott Silverman spoke with Abhishek Dalmia, Managing Director and Partner at Boston Consulting Group, to discuss how loyalty programs can evolve to maximize profit instead of becoming a margin drain. Watch Now Businesses Are Doing Loyalty Programs Wrong In these times when every consumer is a potential new online customer, the realm of customer acquisition is experiencing significant disruption. With the cost of acquisition rising, retailers can not abandon their retention programs. They should double down on retention, yet many retailers and

The Rise Of Content Marketing In The New Digital Space

Katja Teichmann November 18, 2020

The digital landscape of retail and ecommerce has grown immensely over the last year, both due to COVID-19 and other factors in the market. With stay at home orders and quarantines, consumers are occupying the digital space more than ever, and they are requiring a more personal connection to brands. As a result, more and more companies are using content marketing strategies to meet their customer’s needs. Moderated by our Co-Founder Scott Silverman, our panelists Maura Smith (CMO, Pepperjam), Kelley Coleman (Executive Director, Ecommerce, Tarte Cosmetics), Adriana Fudala (VP, Americas Marketing, Clarks) and Nilla Ali (SVP, Commerce, Buzzfeed) discussed: The evolution of content

Holiday Summit Spotlight: Planning Around Ecommerce Bottlenecks This Holiday

Katja Teichmann November 12, 2020

This blog post covers Sarah Rasmusen’s session (No Tears This Holiday: Planning Around Ecommerce Bottlenecks), focusing on: Lands’ End’s customer profile Lands’ Ends’ pandemic reaction: how they prepared for the worst, which tests they ran What retail will look like post COVID-19 Q+A between Scott Silverman and Rasmusen It goes without saying that the COVID-19 pandemic has made 2020 a difficult year for the ecommerce industry. And with the holiday season rapidly approaching, companies are navigating the uncharted territory of being in peak during a pandemic. Some companies have handled the pandemic well, not hesitating to take on the challenge. One such success

Investing In Customer Experience In The Next Normal

Priscill Alouidor November 9, 2020

This unprecedented, digital-first holiday season is well underway. In response, retailers and brands shifted their marketing to accommodate a new holiday shopping reality, an entire “Black Fall,” an ongoing season of deals. Piling on to the challenges, a potentially disastrous “Shippagedon” looms, and retailers must address the impending shipping conflicts from the nonstop, heavy online shopping traffic. Our co-founder, Allan Dick, sat down with David Bolotsky (CEO and Founder, Uncommon Goods), Rebecca Traverzo (VP Marketing, ThirdLove), Bill Bass (CMO, FULLBEAUTY Brands) and Meghan Stabler (VP Product Marketing, BigCommerce) in a recent webinar to discuss growth strategies for the post-holiday battle plan for 2021

Holiday 2020 Shipping: Expectations From Retailers And Shoppers

Scott Silverman September 28, 2020

With ecommerce continuing to grow in popularity during the COVID-19 pandemic, the 2020 ecommerce holiday season is expected to shatter all previous sales records. But, there are concerns on the horizon about shipping and fulfillment challenges. You might be reading about the pending ecommerce holiday shipping challenges, such as this article from Modern Retail. CommerceNext is following this topic closely and we have two useful resources for our community: Original research completed earlier this month with data from a survey of 63 retail executives and 1,000+ consumers. You can download the 7-page CommerceNext Research Brief, which highlights all the findings. Webinar recording from

Now Hiring: CommerceNext Marketing Intern

Veronika Sonsev September 15, 2020

CommerceNext is hiring a marketing intern! This is an excellent opportunity for someone looking to gain marketing experience and learn about the retail and ecommerce industry. We hope you’ll consider joining our team. Job Summary The CommerceNext Marketing Intern is an aspiring marketing professional at the beginning of their career. They will assist with marketing operations under the supervision of the Marketing Director, with a focus on social media, email and content development. The primary function of a Marketing Intern is to ensure the CommerceNext Community has the latest information about our events. The intern will help the Marketing Director identify, conceptualize, design

Virtual Summit Spotlights: The Post-Pandemic Consumer + Balancing Brand and Performance Marketing

Rachel Klein July 22, 2020

We made it! Just one week away and we’re ready—are you? If you haven’t yet, you can register now and get prepped for the upcoming two days by reading up on some of our featured panels and keynotes: FTD and UNTUCKit keynotes A panel with Madison Reed, TechStyle and other top brands Keynote presentation from Purple’s CEO The CommerceNext Virtual Summit brings together industry innovators and marketing experts to present research and first hand experiences in the midst of COVID-19. It’s also the place where you will get the information you need to make decisions for your brand when considering recovery. During these

The Big Pivot: How Traditional and Digital-first Retailers Re-prioritized Marketing Investments in the Wake of COVID-19.

CommerceNext Annual Report: A Closer Look At Marketing Investment Priorities Post-COVID

Scott Silverman July 22, 2020

With less than one week to go before the CommerceNext Virtual Summit on July 28-29, we’re giving you a first look at our second annual retail marketing benchmark report. This free report is full of useful data about how brands have shifted their retail marketing priorities in response to the pandemic. Download the full report now: The Big Pivot: How Traditional and Digital-first Retailers Re-prioritized Marketing Investments in the Wake of COVID-19. How we did it Like last year, we conducted a survey of senior-level marketing executives to gauge which strategies, technologies and channels they were planning to invest in for 2020. The

Virtual Summit Spotlights: SHOWFIELDS, Rockport, Qurate Retail Group, The Skimm and AB Tasty

Rachel Klein July 20, 2020

Just two weeks away from our summit and we’re busting at the seams with sessions and speakers any marketer should sign up to see. Since the onset of COVID-19, CommerceNext has been tracking the industry and consumer trends that have developed as a result. The CommerceNext Virtual Summit is the first culmination of all that research and community input—as well as the catalyst for future decisions around recovery. Retail and ecommerce marketing leaders are coming together to share their recent experiences involving customer acquisition, customer retention and much more, so that we can all have a better understanding of how the pandemic has

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