CommerceNext Insights

We don’t need to lament on the mighty, impenetrable ecommerce force that is Amazon. With 66% of product searches beginning on Amazon and 9 out of 10 customers conducting price checks on Amazon before buying, many retailers and brands are jumping into the Amazon marketplace to reach customers. But, a retailer’s relationship with Amazon and its Amazon customer experience is anything but plug-and-play. In other words, “it’s complicated” and you need to be proactive to increase conversion rates in order to drive sales on the platform. Take Dometic: the world’s largest manufacturer of mobile living products that sells in over 100 countries. In

Some would say that we’re going through a  “retail apocalypse.” Others say, “That’s a little dramatic,” and that the only retailers struggling to survive are those failing to engage in forward-thinking ecommerce and marketing innovation. In order to thrive, brands must implement technology and a digital media strategy that results in seamless experiences across channels. Frictionless omnichannel experiences, while perhaps a buzzy phrase from seasons past, still proves a major obstacle—and a major opportunity—for most retailers. At CommerceNext 2019, Conor Ryan (Co-founder and CIO at StitcherAds) and Kevin St. John (Industry Manager at Facebook) outlined how retailers can adopt Facebook’s retail-focused tools to

With the cost of Facebook and Google advertising continuing to increase, television advertising might just be back in style. Until recently, TV ads may have been perceived as outdated by growth marketing leaders given the limited measurability of the platform. Instead of planning robust TV budgets, growth marketers invested the majority of their ad spend into digital—Facebook and Google, the comfortable ground zero of scalable digital advertising, where brands can reliably target key audiences, measure, analyze and optimize. Unfortunately, that means nearly every direct to consumer brand eventually winds up advertising—and spending increasingly more to achieve efficiency—on Facebook and Google. Many brands struggle

It seems that these days, every marketing team’s goal is to create a unified view of their customer in order to help them market most effectively. From creating brand awareness with the brand story in mediums like TV and podcasts to finding high value customer segments for targeting on platforms like Facebook, brand and performance marketing are deeply intertwined when it comes to the overall return on spending. Perhaps the most dextrous in the art of balanced brand marketing and real performance metrics are the direct-to-consumer brands. Two notable digitally-native companies playing in today’s digital marketing sphere are thredUP and Chubbies. At CommerceNext