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The Big Pivot: How Traditional and Digital-first Retailers Re-prioritized Marketing Investments in the Wake of COVID-19.

CommerceNext Annual Report: A Closer Look At Marketing Investment Priorities Post-COVID

Scott Silverman July 22, 2020

With less than one week to go before the CommerceNext Virtual Summit on July 28-29, we’re giving you a first look at our second annual retail marketing benchmark report. This free report is full of useful data about how brands have shifted their retail marketing priorities in response to the pandemic. Download the full report now: The Big Pivot: How Traditional and Digital-first Retailers Re-prioritized Marketing Investments in the Wake of COVID-19. How we did it Like last year, we conducted a survey of senior-level marketing executives to gauge which strategies, technologies and channels they were planning to invest in for 2020. The

Virtual Summit Spotlights: SHOWFIELDS, Rockport, Qurate Retail Group, The Skimm and AB Tasty

Rachel Klein July 20, 2020

Just two weeks away from our summit and we’re busting at the seams with sessions and speakers any marketer should sign up to see. Since the onset of COVID-19, CommerceNext has been tracking the industry and consumer trends that have developed as a result. The CommerceNext Virtual Summit is the first culmination of all that research and community input—as well as the catalyst for future decisions around recovery. Retail and ecommerce marketing leaders are coming together to share their recent experiences involving customer acquisition, customer retention and much more, so that we can all have a better understanding of how the pandemic has

Consumers Are Open To New Brands: What This Means For The Consumer Landscape And Marketers

Jennifer Novick July 13, 2020

Over the last three months, the consumer landscape has changed dramatically as people have taken up new ways to learn, work, entertain themselves, procure essentials and non-essentials, connect with others, and increase wellness while at home. Panic buying behavior that was reactionary has become more subdued as stores innovate to meet today’s climate. Sentiment in the U.S. is mixed, with many consumers unsure of the future and others picking up discretionary spending. The “new normal” is being referred to as the “next normal,” but it’s all becoming more “normal.” Every brand is dealing with a consumer who is in a very new state

Virtual Summit Spotlights: Fireside Chat With WW + Closing Keynote With The “Retail Geek”

Rachel Klein July 10, 2020

Stores may have reopened, but the world and the marketplace still have a long way to go in its recovery. The CommerceNext Virtual Summit is the ecommerce conference dedicated to helping our industry understand where COVID-19 has brought us these past few months and how we can quickly adapt to best serve our customers in the months to come. Attendees will spend two afternoons listening to and interacting with marketing leaders about their COVID-19 experiences and the key trends they’ve observed. This retail and ecommerce conference offers actionable strategic advice on shaping and optimizing your plans for recovery. We’re bringing tons of brand

Virtual Summit Spotlights: Purple Keynote + A Panel Of Ecommerce Leaders

Rachel Klein July 2, 2020

With both days of the CommerceNext Virtual Summit structured around a retailer’s “Path to Recovery,” our attendees can plan on getting actionable strategic advice on shaping and optimizing their plans for recovery. Attendees will spend two days listening to and interacting with retail and ecommerce industry leaders about their COVID-19 learnings and go deep on topics such as: Customer acquisition, retention and customer experience optimizations for a COVID-19 world 2020 holiday predictions and strategies Newly emerged digital media and marketing strategies How retail and ecommerce can now be reimagined given the rapid digital advancements We’re bringing tons of brand and retail innovators to

Virtual Summit Spotlights: Madison Reed, TechStyle, Vera Bradley, Snaps + Rhone

Rachel Klein June 29, 2020

The countdown to our first CommerceNext Virtual Summit on July 28-29th continues and we’re rolling out more session and agenda announcements so you know exactly what kind of can’t miss content our attendees are in for. Both days of this summer’s summit circle around the theme “Path to Recovery.” We’re bringing top retail and ecommerce industry leaders to your screen to share their companies’ learnings, strategies and expectations while operating in a COVID-19 world. Within each keynote, panel and fireside chat, we aim to touch on: New digital marketing strategies How retail and ecommerce can now be reimagined Reshaping customer acquisition and customer

Virtual Summit Spotlights: FTD and UNTUCKit Keynotes

Rachel Klein June 23, 2020

We’re less than six weeks away from CommerceNext Virtual Summer Summit and it’s shaped up to be an agenda of must-see sessions covering how digital marketing, ecommerce and customer experience have been reshaped by the COVID-19. This year, in the midst of a pandemic, we’ve not only pivoted our summit from in-person to online, we’ve also structured both days around the theme “Path to Recovery.” Our goal is to spend two days talking to retail and ecommerce industry leaders about their COVID-19 experiences and plans for recovery. As our “new normals” evolve, we’re using these two days as an opportunity to showcase: New

Retailers’ Outlook Improves Through An Uncertain Recovery Based On 5th COVID-19 Survey

Ken Cassar June 15, 2020

“May you live in interesting times,” goes the ancient curse. Sadly, we are living in the most interesting times that generations of Americans have ever experienced. Mixed signals and confusion, it seems, are par for the course in interesting times. On June 5th we learned the U.S. unemployment rate for May was 13.3%—and this was considered good news despite the fact that, prior to COVID-19, unemployment hadn’t exceeded 10% since World War II. Retailers have felt acute pain driven by the stay-at-home and social distancing requirements caused by COVID-19. The U.S. Commerce Department reported that April 2020 retail sales were 16% below March,

How Will COVID-19 Change Shopping Habits?

Scott Silverman May 12, 2020

As new COVID-19 infection rates, deaths and other daily measures begin to taper, consumers cautiously peek out of their blinds and begin to imagine a future beyond COVID-19. History tells us that seminal events impact us for years after. The Great Depression created a generation that was forever frugal. September 11th compelled all Americans to question their fundamental safety in ways that persist two decades later. COVID-19 will not be an exception. To understand where consumers’ minds are today, CommerceNext partnered with BizRate Insights to survey Americans about what they have done differently because of the threat of COVID-19 and how they expect

Conversations With CommerceNext: CEO Perspective on Consumer Behavior in the New Normal

Scott Silverman May 4, 2020

CommerceNext is excited to share the first episode of our new video interview series called Conversations with CommerceNext, in which we feature short video conversations with different retail and ecommerce industry leaders. In our first episode, we interviewed Exponea CEO Peter Irikovský about digital transformation and new customer behavior in the COVID-19 era. Interviewee Bio Before founding Exponea to help ecommerce executives grow their businesses, Irikovský walked in their shoes as the CEO of Czechloslovakian-based Slevomat. He turned that company from a startup into a successful e-commerce enterprise with over €100 million in revenue. Interview Snapshot I caught up with Irikovský in his

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