Commerce Next Blog: Learn Customer Acquisition from the Experts

Supercharge Your 2021 Marketing Strategy With These Upcoming Marketing Summit Series Keynotes

Katja Teichmann January 4, 2021

CommerceNext is getting ready to host our biggest virtual event yet, the Marketing Summit Series. The summit spans three Wednesday afternoons: January 20th, January 27th and February 3rd—plus bonus track days on Friday, January 22nd and January 29th. With the help of our world class advisory board and the retail community, we developed three amazing afternoons of virtual content designed to supercharge your entire 2021 marketing strategy—from start to finish. From keynotes to panels to founder showcases to research presentations, we have every type of session for every type of marketer. Retailers and ecommerce leaders will guide you through a diverse set of

Meet TV, Your Next Performance Channel

Todd Leonard January 4, 2021

We’ve all heard it before: TV is good for branding and delivering mass reach, but it’s expensive, hard to measure and the audience is shrinking. We want to set the record straight on some common misconceptions about TV advertising and how TV can operate with the speed, accountability and precision of digital. While we’ll start to scratch the surface in this post, be sure to join us for our session on January 20th at 3:15pm ET with Robert Tas, Chief Growth Officer at 1-800-Flowers. He’ll be joined by Simulmedia CEO, Dave Morgan, to discuss how TV can target with precision to reach new

SNEAK PEAK: Marketing Summit Series Day 1 Agenda

Priscill Alouidor December 15, 2020

We’re about two weeks away from the New Year and five weeks away from the first day of the CommerceNext Marketing Summit Series. There’s a lot to look forward to in 2021 and we want to help retailers and direct-to-consumer brands get a smart start with their ecommerce marketing strategy. We’re kicking off our series with a day dedicated to customer acquisition. Join us to find out: How to market to the cultural zeitgeist The latest in advertising strategy for 2021 How to use TV for performance marketing Podcast advertising do’s and don’ts Smart social video strategy for 2021 And don’t forget about

Cyber Week And The New Customer Experience

Katja Teichmann December 14, 2020

We have seen time and time again how Covid-19 has impacted retail in 2020. As marketers, we shifted our strategies and adapted to new circumstances. Preparing for Cyber Week was no different, as Covid-19 limited foot traffic in stores, drove up ecommerce demand which in turn caused shipping delays and generally impacted people’s spending habits. Additionally, companies had to tailor their customer experiences to meet both Covid-19 regulations and the changing needs of their customers. In our latest webinar, “Cyber Week Recap: Lessons Learned and Advice for 2021” CommerceNext Co-Founder Veronika Sonsev was joined by Jason Goldberg (Chief Commerce Strategy Officer, Publicis Communications),

Conversations With CommerceNext: Why Loyalty and Retention are Broken and How to Re-Think Them

Priscill Alouidor December 8, 2020

Businesses aren’t getting the ROI they should be from loyalty programs. Why? In our most recent episode of Conversations with CommerceNext, Scott Silverman spoke with Abhishek Dalmia, Managing Director and Partner at Boston Consulting Group, to discuss how loyalty programs can evolve to maximize profit instead of becoming a margin drain. Watch Now Businesses Are Doing Loyalty Programs Wrong In these times when every consumer is a potential new online customer, the realm of customer acquisition is experiencing significant disruption. With the cost of acquisition rising, retailers can not abandon their retention programs. They should double down on retention, yet many retailers and

The Rise Of Content Marketing In The New Digital Space

Katja Teichmann November 18, 2020

The digital landscape of retail and ecommerce has grown immensely over the last year, both due to COVID-19 and other factors in the market. With stay at home orders and quarantines, consumers are occupying the digital space more than ever, and they are requiring a more personal connection to brands. As a result, more and more companies are using content marketing strategies to meet their customer’s needs. Moderated by our Co-Founder Scott Silverman, our panelists Maura Smith (CMO, Pepperjam), Kelley Coleman (Executive Director, Ecommerce, Tarte Cosmetics), Adriana Fudala (VP, Americas Marketing, Clarks) and Nilla Ali (SVP, Commerce, Buzzfeed) discussed: The evolution of content

Holiday Summit Spotlight: Planning Around Ecommerce Bottlenecks This Holiday

Katja Teichmann November 12, 2020

This blog post covers Sarah Rasmusen’s session (No Tears This Holiday: Planning Around Ecommerce Bottlenecks), focusing on: Lands’ End’s customer profile Lands’ Ends’ pandemic reaction: how they prepared for the worst, which tests they ran What retail will look like post COVID-19 Q+A between Scott Silverman and Rasmusen It goes without saying that the COVID-19 pandemic has made 2020 a difficult year for the ecommerce industry. And with the holiday season rapidly approaching, companies are navigating the uncharted territory of being in peak during a pandemic. Some companies have handled the pandemic well, not hesitating to take on the challenge. One such success

Investing In Customer Experience In The Next Normal

Priscill Alouidor November 9, 2020

This unprecedented, digital-first holiday season is well underway. In response, retailers and brands shifted their marketing to accommodate a new holiday shopping reality, an entire “Black Fall,” an ongoing season of deals. Piling on to the challenges, a potentially disastrous “Shippagedon” looms, and retailers must address the impending shipping conflicts from the nonstop, heavy online shopping traffic. Our co-founder, Allan Dick, sat down with David Bolotsky (CEO and Founder, Uncommon Goods), Rebecca Traverzo (VP Marketing, ThirdLove), Bill Bass (CMO, FULLBEAUTY Brands) and Meghan Stabler (VP Product Marketing, BigCommerce) in a recent webinar to discuss growth strategies for the post-holiday battle plan for 2021

Holiday 2020 Shipping: Expectations From Retailers And Shoppers

Scott Silverman September 28, 2020

With ecommerce continuing to grow in popularity during the COVID-19 pandemic, the 2020 ecommerce holiday season is expected to shatter all previous sales records. But, there are concerns on the horizon about shipping and fulfillment challenges. You might be reading about the pending ecommerce holiday shipping challenges, such as this article from Modern Retail. CommerceNext is following this topic closely and we have two useful resources for our community: Original research completed earlier this month with data from a survey of 63 retail executives and 1,000+ consumers. You can download the 7-page CommerceNext Research Brief, which highlights all the findings. Webinar recording from

Now Hiring: CommerceNext Marketing Intern

Veronika Sonsev September 15, 2020

CommerceNext is hiring a marketing intern! This is an excellent opportunity for someone looking to gain marketing experience and learn about the retail and ecommerce industry. We hope you’ll consider joining our team. Job Summary The CommerceNext Marketing Intern is an aspiring marketing professional at the beginning of their career. They will assist with marketing operations under the supervision of the Marketing Director, with a focus on social media, email and content development. The primary function of a Marketing Intern is to ensure the CommerceNext Community has the latest information about our events. The intern will help the Marketing Director identify, conceptualize, design

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