Commerce Next Blog: Learn Customer Acquisition from the Experts

Let’s Talk Holiday Shopping Trends 2021

Rachel Klein November 3, 2021

The holidays may have just started rolling by, but for those of us in retail and ecommerce, we’ve been immersed in holiday planning for months. Our marketing community may run the gamut in company size, strategy and category, but everyone gets to participate in the hecticness and rush of holiday. To help support marketers, we talked holiday shopping trends 2021 in this webinar, “The Holiday Gifting Playbook: A Consumer Perspective on 2021 Holidays.” What We Learned In light of the global supply chain crisis, we know our community needs all the information it can get about consumers expectations this season and how

CONVERSATIONS WITH COMMERCENEXT Episode 9: Career Growth and Artificial Intelligence Powered Retail Innovation

Amelia Poling November 2, 2021

CONVERSATIONS WITH COMMERCENEXT Episode 9: Career Growth and Artificial Intelligence Powered Retail Innovation Ft: Julie Bornstein, Founder & CEO at THE YES Hear the full episode wherever you listen to podcasts or read the highlights below. From Finance to Fashion Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the

CommerceNext IRL: Top Highlights From Our Marketing Conference

Katja Teichmann October 28, 2021

CommerceNext IRL brought the return of our ecommerce and marketing conference for retail and direct-to-consumer brands. It was an amazing two days of reconnecting, networking and most importantly, sharing all things marketing and ecommerce. ICYMI, we recapped some of the key themes below. While the world is starting to move towards a new normal, retail faces new challenges and our community definitely had some thoughts on how to address them. Here are four main topics that arose from this year’s marketing conference (you can also watch session videos on our Youtube channel). 1. Privacy Changes are Driving Shifts in Marketing Strategy Marketing

Successful Partner Marketing in Q4 and Beyond

Rachel Klein October 27, 2021

Happy 50th Webinar-versary to us! In this week’s extra special celebratory webinar, we talked about the joys, the pitfalls, the challenges and the evolved benefits of partner marketing. In a time of rising acquisition costs and lower ROI, it appears it’s time we all embrace these kinds of alternatives to paid search and social. What We Learned In just one hour, we learned about the evolution of partner marketing, it’s challenges, it’s benefits and how it looks in the real world utilized by two top brands. Here’s a taste of what they had to say: Partner marketing is now more diverse than ever,

THE YES’ Julie Bornstein on Career Growth and AI Powered Retail Innovation

Amelia Poling October 25, 2021

CONVERSATIONS WITH COMMERCENEXT Episode 9: Career Growth and AI Powered Retail Innovation Ft: Julie Bornstein, Founder & CEO at THE YES Hear the full episode wherever you listen to podcasts or read the highlights below. From Finance to Fashion Julie Bornstein has years of experience with fashion ecommerce brands, including Nordstrom, Sephora, Urban Outfitters and Stitch Fix. She built Nordstrom’s online presence, oversaw Sephora’s website and loyalty program, served as the Head of Ecommerce for Urban Outfitters and helped grow Stitch Fix while preparing for its IPO. Now, Bornstein serves as the CEO and Founder of THE YES, a start-up building the future

Cyber 5 Marketing Tips

Nicole Stark October 20, 2021

Cyber 5, the days between Thanksgiving and Cyber Monday, is an important time of year for retailers to capture customers and generate peak holiday sales. Given issues in the industry with supply chain and privacy limitations, marketing during this upcoming Cyber 5 is proving to be a new and difficult challenge for retailers. At CommerceNext IRL, our speakers shared how to best prepare for this year’s unprecedented Cyber 5. Check out these four tips for Cyber 5 marketing success: 1.iIt’s beginning to look a lot like SMS season: Over 89% of consumers are interested in communicating with brands over text—implement SMS marketing if

Invincible Ecommerce: How to Build an Unshakeable Growth Marketing Foundation

Nicole Stark October 8, 2021

Data privacy restrictions, economic shifts and Facebook and Google ad platform evolutions create a moving target for growth-oriented brands. In this webinar, the speakers share details about a framework for successful growth marketing that includes: building a first-party data strategy, leaning into social commerce and marketplaces, implementing an agile creative testing framework and expanding your media mix. Speakers: Suruchi Shukla, VP of Marketing (Omnichannel Growth), Tailored Brands Houman Akhavan, Chief Marketing Officer, CarParts.com Eric Tsai, VP of Marketing and Business Development, Joybird Kevin Goodwin, VP of Client Engagement, New Engen Watch the replay here or read the recap of key takeaways below. In

CommerceNext IRL 2021 Releases

Katja Teichmann September 28, 2021

Many of our speakers/sponsors are making big moves this fall. We are excited to announce the following achievements and releases from our community: Rise Interactive: Rise Interactive Announces Significant Expansion of Connex® Technology to Include Marketplaces and Retail Media Networks ProductsUp: Productsup Launches New Platform To Help Businesses Address Growing Commerce Anarchy Crisis Evolv Technologies: Evolv AI Releases Flows, a New Approach to Understanding Digital Customer Behavior and Driving Better Outcomes Humankind: High Alpha Launches Humankind, a Digital Concierge Platform That Elevates and Scales the Customer Experience for E-Commerce Brands Persado: Shoppers Are Ready For Personalization And Willing To Trade Data For It iAdvize: iAdvize acquires Aploze, expanding

CommerceNext IRL Marketing Event For Ecommerce Brands: 3 Can’t Miss Keynotes

Alyse-Noël Hicks September 16, 2021

CommerceNext is preparing for its first in-person retail marketing event in almost two years, CommerceNext IRL. The summit will take place on September 28-29 in New York City from 8am ET to 7pm ET. We’ve created an action-packed agenda of sessions on the future of retail and ecommerce featuring some of the most influential leaders in our industry. Here’s a sneak peek at three can’t miss keynotes from our CommerceNext IRL marketing event, focusing on leaning into your customers and the ever-changing marketing landscape: Think Different: Why Lands’ End is Embracing Gen X Tuesday, September 28, 1:15 pm Speaker: Sarah Rasmusen,

CommerceNext IRL Spotlight: Sessions on Digital Advertising

Nicole Stark September 1, 2021

On September 28-29th, CommerceNext is hosting an in-person conference in New York City for the first time in 2 years. The two-day event will be filled with industry-leading case studies and tactical sessions designed to build on ecommerce and digital marketing skills. Highlighted below are four sessions centered around Digital Advertising: Mastering Marketplace Advertising: The Who, The What and The How Tuesday, September 28th, 3:35 pm Speakers: Vivian Chang, VP Growth at Clorox DTC Larry Fisher, CEO, Rise Interactive Retail media and advertising on marketplaces are proving to be scalable marketing channels for DTC brands. But, it can be difficult for

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