CommerceNext Insights

Invincible Ecommerce: How to Build an Unshakeable Growth Marketing Foundation

Nicole Stark October 8, 2021

Data privacy restrictions, economic shifts and Facebook and Google ad platform evolutions create a moving target for growth-oriented brands. In this webinar, the speakers share details about a framework for successful growth marketing that includes: building a first-party data strategy, leaning into social commerce and marketplaces, implementing an agile creative testing framework and expanding your media mix. Speakers: Suruchi Shukla, VP of Marketing (Omnichannel Growth), Tailored Brands Houman Akhavan, Chief Marketing Officer, CarParts.com Eric Tsai, VP of Marketing and Business Development, Joybird Kevin Goodwin, VP of Client Engagement, New Engen Watch the replay here or read the recap of key takeaways below. In

CommerceNext IRL 2021 Releases

Katja Teichmann September 28, 2021

Many of our speakers/sponsors are making big moves this fall. We are excited to announce the following achievements and releases from our community: Rise Interactive: Rise Interactive Announces Significant Expansion of Connex® Technology to Include Marketplaces and Retail Media Networks ProductsUp: Productsup Launches New Platform To Help Businesses Address Growing Commerce Anarchy Crisis Evolv Technologies: Evolv AI Releases Flows, a New Approach to Understanding Digital Customer Behavior and Driving Better Outcomes Humankind: High Alpha Launches Humankind, a Digital Concierge Platform That Elevates and Scales the Customer Experience for E-Commerce Brands Persado: Shoppers Are Ready For Personalization And Willing To Trade Data For It iAdvize: iAdvize acquires Aploze, expanding

CommerceNext Internship Highlights: What I Learned This Summer With CommerceNext

Amelia Poling August 20, 2021

Nearing the end of their internship experiences, Vanessa Dang and Amelia Poling share their experiences working with the CommerceNext Team as marketing interns for the Summer of 2021. VANESSA’S INTERNSHIP EXPERIENCE With a background in entertainment marketing while pursuing an undergraduate degree in Economics at the University of California, Berkeley, I knew I had wanted to dip my toes into the marketing world for a long time. Thus, when looking for an internship this summer, I had focused on three key points: mentorship, independence and flexibility. Lucky for me, CommerceNext was able to provide all of the above and more. As a start-up

Opportunities and Challenges of Personalization at Scale

Amelia Poling August 11, 2021

Personalization at scale is a great way to encourage customer retention through more engaging experiences. In a recent webinar, Jon Mandell (SVP, Membership Marketing and Global Ecommerce, WW), Ujjwal Dhoot (CMO, DXL Group) and David Henry (Director of Product Marketing, Amperity) discussed the opportunities and challenges of personalization. Watch the replay here or read the recap below. Amperity Presentation: How to Personalize Your Customers’ Experiences Personalization at scale is the moon shot for engaging customers throughout their experience with a brand. When personalization is used, a brand will “ultimately do a better job at captivating and engaging customers” according to Amperity. As a

The Right Insights: The Key to Improving Site Experience

Amelia Poling August 3, 2021

Making data-driven changes to your ecommerce site will build the most accessible and effective ecommerce experience for your customers. But, demands for privacy and security from your customers mean finding new ways to access their data. In a recent webinar hosted by CommerceNext, we heard from Sarah Schultz (AVP – Ecommerce Product Management & Web Operations, Ann Taylor), Matt Powell, (Chief Technology Officer, FTD) Stephanie Urban (VP eCommerce, Urban Digital) and Kirsten Newbold Knipp (CMO, FullStory) on how to make this all happen. Watch the replay here or read the recap below. FullStory Presentation: What’s Driving Customers To Jump Ship In a customer survey

Adapting Advertising Strategies to Meet Growing Privacy Needs

Katja Teichmann July 23, 2021

With privacy measures doubling down to meet consumers’ increasing needs, our advertising strategies are going to need to adapt. Luckily, our latest webinar covered the best practices your brand can use to both prepare for a cookieless world and improve your advertising strategies while still reaching your target audience. We’re breaking down what Gary Burtka (VP US Operations, RTB House), Suruchi Shukla (VP of Omnichannel Growth Marketing, Tailored Brands), Loren Simon (Chief Revenue Officer, American Giant) and Leslie Burthey (VP of Marketing, GoodRx) had to say on the topic. Watch the replay here or read the recap below. [PRESENTATION] We all need

Photo by Nataliya Vaitkevich from Pexels

Personalized Engagement — How to Stop Frustrating Your Customers

Amelia Poling July 7, 2021

The CommerceNext webinar, “Personalized Engagement—How to Stop Frustrating Your Customers,” began with a presentation from Ehren Maedge (GM – North America, MoEngage) about the personalization of messages and engagement for customers. Next, Maedge was joined for a detailed discussion on best practices for personalization by John Yesko (Senior Director, Head of User Experience & Service Design, Walgreens), Jenna Posner(VP of Digital, SNIPES) and Jeff Gerstel (CMO, B&H Photo Video). Read the recap here or watch the replay. [PRESENTATION] MoEngage On Current Personalization Trends Personalization begins with understanding your customers. MoEngage conducted a research survey to acquire a “360-degree view of [the] customer,” including how

Campaigns We Love Series: Having Pride In Your Brand

Rachel Klein June 25, 2021

Having Pride In Your Brand Every time we talk about cause marketing with our panels, the emphasis inevitably boils down to: “make sure it feels authentic to the consumer” and “choose a cause true to your core company values.” It’s incredibly difficult to check both these boxes completely and in a natural-feeling way for consumers, but Bombas is the gold medalist of cause marketing—especially this month. A little about Bombas: Cause to the core. Aiding people experiencing homelessness is Bombas’s core mission—they also happen to make some of the best socks on the market. Since its inception in 2013, one pair of

Brands Highlighting Social Issues The Right Way

Katja Teichmann June 25, 2021

What’s the best way for a brand to genuinely and authentically highlight social issues? With more and more (young) consumers not only expecting brands to take a stance but choosing to support those who do over those who don’t, retailers and DTC brands are finding causes relevant to their community without looking like they’re just trying to appeal to the masses. If you needed some convincing, these stats highlight the importance of company values and consumer support: Fifty one percent of Gen Z consumers will make sure a company aligns with their values before purchasing from them. According to the NRF, Gen Zers

Storytelling With Video for Deeper Customer Engagement

Amelia Poling June 22, 2021

In the CommerceNext hosted webinar, “Storytelling with Video for Deeper Customer Engagement,” Priya Shah, Co-Founder at Oracle Sauce Video, presented on recent trends and best practices for video creation. Then, a panel joined for a discussion about video in ecommerce with speakers from Walmart and RevZilla. Read the recap here or watch the replay. Sauce Video Priya Shah knows that using video in marketing for ecommerce brands can “really help to entice, engage and inspire” customers. And, when used effectively, it can also increase the ever-important brand trust. Any marketing or brand video should include the communities that consumers recognize, including customers, employees

CommerceNext Insights

Get timely, relevant emails with updates on our annual conference, webinars, dinners, events and content from retail’s top minds.

Important Notice: Avoid Unauthorized Housing Providers