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May 5, 2021 • 12pm ET/ 9am PT
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Back-to-work, back-to-school, back-to-normalcy? Our one-day-only Spring Summit (formerly the Back-to-School Summit) will help you reimagine marketing for the next normal. Many plan to resume their pre-Covid in-person lives after a year of being home and retailers and direct-to-consumer brands can help guide consumers making this complex transition. Join us for a packed agenda with live-streamed presentations, fireside chats and panels.
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Speakers
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Agenda & Videos
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Day 1: Wednesday, May 5th
Theme: The Next Chapter for Ecommerce
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]12:00-12:10 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Opening Remarks[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]12:10-12:30 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 Experiential Shopping in The New Normal: Connecting Digital, Physical & Emotional Experiences
To succeed post-pandemic, omnichannel retailers are rethinking customer experiences to bridge physical and digital without ever forgoing the human element of connection. Hear from Prama Bhatt, chief digital officer at Ulta Beauty on how the nation’s leading beauty retailer has evolved and will continue to innovate for its guest journey leveraging digital tools to personalize engagement, exciting ways to discover beauty favorites and safety at the center.
One of the outcomes of the pandemic are heightened expectations among shoppers that the brands with whom they choose to engage have a sense of purpose. This conversation will explore the ways that Allbirds focuses on a “triple bottom line” that puts people and planet on the same level as profits, plus their tips for executing and measuring performance across both ecommerce and retail.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]12:55-1:15 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 How JTV’s Digital Foundation is Helping it Embrace Its Post Pandemic Future
As the premier jewelry shopping destination, JTV was put to the test when the pandemic hit and shoppers lost their excuse to dress up and bling out. Luckily, JTV’s continued investment in the people, processes and technology powering their digital channels set them up to respond to shopper data quickly and deliver experiences that are getting customers to buy again and again. Looking ahead, they’re prepared for whatever 2021 brings because they are set up to move at the speed of the consumer.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]1:18-1:48 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 PANEL: How to Reenergize Customers With Back-to-School
Big transitions can create big opportunities for brands. In this panel, we’ll discuss back-to-school marketing strategies that engage and energize both existing and new customers. We’ll explore the types of programs our panelists are developing, which channels they are pursuing and how they are adapting their messaging.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]1:50-2:40 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Roundtables
- Content Marketing from Influencers to Partnerships (Moderator: Courtney Pearson, Affiliate Marketing Leader)
- Unlocking Profitability from Podcast Advertising (Moderator: Liz Horowitz, Founder, Sonic Strategy Consulting)
- Leveraging 1st Party Shopper Data on Ad Platforms (Moderator: Stephen Carl, Founder, Needle Movement)
- Helping Consumers Discover Your Brand on Social (Moderator: Lauren World, Industry Manager, eCommerce at Facebook)
- 2021 Ecommerce Trends and Opportunities for Growth (Moderator: Melissa Grillo Aruz, Founder, Aruz Ventures)
- New Strategies for Re-engaging Lapsed Customers (Moderator Brian Venuti, Chief Marketing Officer, Alpaca Group Holdings)
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]2:40-3:00 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🤝 Networking Break[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_column_text el_class=”blogSize”]
Theme: Marketing After a Pandemic
[/vc_column_text][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]3:05-3:25 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 Customer Needs in a Post-Pandemic World
Jason “Retail Geek” Goldberg, Chief Commerce Strategy Officer at Publicis, will outline the key trends for retail and ecommerce shaping the transition to post-pandemic and the new normal. He’ll look at consumer trends and discuss how retailers and brands will adapt their strategies to be successful in this new era.
After over a year where customers experienced brands almost completely in the digital realm, their expectations of value and personalization have reached new heights. In this session, you will learn how brands use machine learning to stand out and drive discovery earlier in the consideration process. And to sustain and build on this relationship with each customer, brands must match their value proposition to customer intent and make strategic pivots to build loyalty, trust and increase customer lifetime value.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]3:50-4:10 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]🎥 Reimagining Marketing for the Next Normal
Economists predict significant growth in the second half of 2021 as consumer spending increases and consumer needs change once again. Brands that hit the right note will be better positioned to benefit from this growth. This session will examine the consumer mindset and propose ideas and strategies to ensure marketing is in sync with post-pandemic consumers.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]4:10-4:50 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]☕ Coffee Chat with Speakers[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row el_class=”container”][vc_column][vc_empty_space height=”20px”][vc_separator el_class=”custom-divider”][/vc_column][/vc_row][vc_row css=”.vc_custom_1605222329505{padding-top: 0px !important;padding-right: 15px !important;padding-left: 15px !important;}” el_class=”container” el_id=”partners”][vc_column][vc_empty_space height=”20px”][vc_column_text el_class=”blogSize”]
Our Partners
[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”container”][vc_column][vc_row_inner][vc_column_inner][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”20797″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.bluecore.com/”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”21002″ img_size=”full” alignment=”center” style=”vc_box_border” border_color=”white” onclick=”custom_link” img_link_target=”_blank” link=”https://www.facebook.com/” el_class=”sponsors-2″][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”20800″ img_size=”full” alignment=”center” style=”vc_box_border” border_color=”white” onclick=”custom_link” img_link_target=”_blank” link=”https://www.shopify.com/” el_class=”sponsors-2″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”20799″ img_size=”full” alignment=”center” style=”vc_box_border” border_color=”white” onclick=”custom_link” img_link_target=”_blank” link=”https://www.lob.com/” el_class=”sponsors-2″][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_id=”covid-blogs”][vc_column][vc_empty_space height=”0px”][vc_separator el_class=”custom-divider”][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_raw_js]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[/vc_raw_js][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
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Experiential Shopping in The New Normal:
Connecting Digital, Physical & Emotional Experiences
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Allbirds Commitment to Sustainability In the Next Normal
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How JTV’s Digital Foundation is
Helping it Embrace Its Post Pandemic Future
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PANEL: How to Reenergize Customers With Back-to-School
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Customer Needs in a Post-Pandemic World
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The Age of Discovery:
Building Loyalty in the Next Era of eCommerce
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Reimagining Marketing for the Next Normal
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