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May 5, 2021 • 12pm ET/ 9am PT

Back-to-work, back-to-school, back-to-normalcy? Our one-day-only Spring Summit (formerly the Back-to-School Summit) will help you reimagine marketing for the next normal. Many plan to resume their pre-Covid in-person lives after a year of being home and retailers and direct-to-consumer brands can help guide consumers making this complex transition. Join us for a packed agenda with live-streamed presentations, fireside chats and panels.

Speakers

  • prama bhatt

    Prama Bhatt

    Back-to-School Speaker

    Chief Digital Officer ULTA Beauty

    jason goldberg

    Jason Goldberg

    Back-to-School Speaker

    Chief Commerce Strategy Officer Publicis Groupe

    michael dupuis

    Mike Dupuis

    Back-to-School Speaker

    CDO SPARC Group

    emily essner

    Emily Essner

    Back-to-School Speaker

    CMO Saks Fifth Avenue

  • angela clark

    Angela Clark

    Back-to-School Speaker

    Executive Vice President of Digital True Religion

    travis boyce

    Travis Boyce

    Back-to-School Speaker

    Head of Global Retail Operations Allbirds

    aubrie richie

    Aubrie Richey

    Back-to-School Speaker

    Vice President, Customer Acquisition & Media TechStyle

    stephan

    Stephan Jacob

    Back-to-School Speaker

    Founder & COO Cotopaxi

  • kathleen

    Kathleen Stockham

    Back-to-School Speaker

    Senior Director, Digital Marketing JTV

    Ian_Simons

    Ian Simons

    Back-to-School Speaker

    Head of Industry, eCommerce Facebook

    kristen lafrance

    Kristen LaFrance

    Back-to-School Speaker

    Head of Resilient Retail Shopify

    sarah cascone

    Sarah Cascone

    Back-to-School Speaker

    Sr. Director of Marketing Bluecore

  • mark pinard

    Mark Pinard

    Back-to-School Speaker

    Head of Product Marketing Lob

    linda shein

    Linda Shein

    Back-to-School Speaker

    President LBShein & Company

    jill manoff

    Jill Manoff

    Back-to-School Speaker

    Editor-in-Chief Glossy Media

Agenda & Videos

Day 1: Wednesday, May 5th

 

Theme: The Next Chapter for Ecommerce

12:00-12:10 PM ET

Opening Remarks

12:10-12:30 PM ET

🎥 Experiential Shopping in The New Normal: Connecting Digital, Physical & Emotional Experiences
To succeed post-pandemic, omnichannel retailers are rethinking customer experiences to bridge physical and digital without ever forgoing the human element of connection. Hear from Prama Bhatt, chief digital officer at Ulta Beauty on how the nation's leading beauty retailer has evolved and will continue to innovate for its guest journey leveraging digital tools to personalize engagement, exciting ways to discover beauty favorites and safety at the center.

prama bhatt

Prama Bhatt

Back-to-School Speaker

Chief Digital Officer ULTA Beauty

12:33-12:53 PM ET

🎥 Allbirds Commitment to Sustainability In the Next Normal
One of the outcomes of the pandemic are heightened expectations among shoppers that the brands with whom they choose to engage have a sense of purpose. This conversation will explore the ways that Allbirds focuses on a “triple bottom line” that puts people and planet on the same level as profits, plus their tips for executing and measuring performance across both ecommerce and retail.

kristen lafrance

Kristen LaFrance

Back-to-School Speaker

Head of Resilient Retail Shopify

travis boyce

Travis Boyce

Back-to-School Speaker

Head of Global Retail Operations Allbirds

12:55-1:15 PM ET

🎥 How JTV's Digital Foundation is Helping it Embrace Its Post Pandemic Future
As the premier jewelry shopping destination, JTV was put to the test when the pandemic hit and shoppers lost their excuse to dress up and bling out. Luckily, JTV’s continued investment in the people, processes and technology powering their digital channels set them up to respond to shopper data quickly and deliver experiences that are getting customers to buy again and again. Looking ahead, they’re prepared for whatever 2021 brings because they are set up to move at the speed of the consumer.

kathleen

Kathleen Stockham

Back-to-School Speaker

Senior Director, Digital Marketing JTV

sarah cascone

Sarah Cascone

Back-to-School Speaker

Sr. Director of Marketing Bluecore

1:18-1:48 PM ET

🎥 PANEL: How to Reenergize Customers With Back-to-School
Big transitions can create big opportunities for brands. In this panel, we'll discuss back-to-school marketing strategies that engage and energize both existing and new customers. We’ll explore the types of programs our panelists are developing, which channels they are pursuing and how they are adapting their messaging.

angela clark

Angela Clark

Back-to-School Speaker

Executive Vice President of Digital True Religion

michael dupuis

Mike Dupuis

Back-to-School Speaker

CDO SPARC Group

stephan

Stephan Jacob

Back-to-School Speaker

Founder & COO Cotopaxi

mark pinard

Mark Pinard

Back-to-School Speaker

Head of Product Marketing Lob

linda shein

Linda Shein

Back-to-School Speaker

President LBShein & Company

1:50-2:40 PM ET

Roundtables

  • Content Marketing from Influencers to Partnerships (Moderator: Courtney Pearson, Affiliate Marketing Leader)
  • Unlocking Profitability from Podcast Advertising (Moderator: Liz Horowitz, Founder, Sonic Strategy Consulting)
  • Leveraging 1st Party Shopper Data on Ad Platforms (Moderator: Stephen Carl, Founder, Needle Movement)
  • Helping Consumers Discover Your Brand on Social (Moderator: Lauren World, Industry Manager, eCommerce at Facebook)
  • 2021 Ecommerce Trends and Opportunities for Growth (Moderator: Melissa Grillo Aruz, Founder, Aruz Ventures)
  • New Strategies for Re-engaging Lapsed Customers (Moderator Brian Venuti, Chief Marketing Officer, Alpaca Group Holdings)

2:40-3:00 PM ET

🤝 Networking Break

Theme: Marketing After a Pandemic

3:05-3:25 PM ET

🎥 Customer Needs in a Post-Pandemic World
Jason "Retail Geek" Goldberg, Chief Commerce Strategy Officer at Publicis, will outline the key trends for retail and ecommerce shaping the transition to post-pandemic and the new normal. He'll look at consumer trends and discuss how retailers and brands will adapt their strategies to be successful in this new era.

jason goldberg

Jason Goldberg

Back-to-School Speaker

Chief Commerce Strategy Officer Publicis Groupe

3:27-3:47 PM ET

🎥 The Age of Discovery: Building Loyalty in the Next Era of eCommerce
After over a year where customers experienced brands almost completely in the digital realm, their expectations of value and personalization have reached new heights. In this session, you will learn how brands use machine learning to stand out and drive discovery earlier in the consideration process. And to sustain and build on this relationship with each customer, brands must match their value proposition to customer intent and make strategic pivots to build loyalty, trust and increase customer lifetime value.

aubrie richie

Aubrie Richey

Back-to-School Speaker

Vice President, Customer Acquisition & Media TechStyle

Ian_Simons

Ian Simons

Back-to-School Speaker

Head of Industry, eCommerce Facebook

3:50-4:10 PM ET

🎥 Reimagining Marketing for the Next Normal
Economists predict significant growth in the second half of 2021 as consumer spending increases and consumer needs change once again. Brands that hit the right note will be better positioned to benefit from this growth. This session will examine the consumer mindset and propose ideas and strategies to ensure marketing is in sync with post-pandemic consumers.

emily essner

Emily Essner

Back-to-School Speaker

CMO Saks Fifth Avenue

jill manoff

Jill Manoff

Back-to-School Speaker

Editor-in-Chief Glossy Media

4:10-4:50 PM ET

☕ Coffee Chat with Speakers

Our Partners

bluecore
facebook
shopify
lob

Experiential Shopping in The New Normal:
Connecting Digital, Physical & Emotional Experiences

Allbirds Commitment to Sustainability In the Next Normal

How JTV's Digital Foundation is
Helping it Embrace Its Post Pandemic Future

PANEL: How to Reenergize Customers With Back-to-School

Customer Needs in a Post-Pandemic World

The Age of Discovery:
Building Loyalty in the Next Era of eCommerce

Reimagining Marketing for the Next Normal