Author: Veronika Sonsev


100 More Spots Opened By Popular Demand for CommerceNext 2019

We’re still 78 days away from this year’s ecommerce conference and we’re busting at the seams! Due to an overwhelming response from retail and DTC brands, we’ve worked with the Hyatt to open up 100 more passes in anticipation of more than 800 attendees. This retail and ecommerce conference for next level customer acquisition is scheduled for July 31 and August 1, 2019, in the heart of New York City. This is the first year we will be hosting at the Grand Hyatt for a full two-day experience with almost double the content. Take a look at the brands who will be joining

Read More →
Walmart and Glossier

Announcing Keynote Speakers from Walmart and Glossier at CommerceNext 2019

CommerceNext 2019 is less than 90 days away! Today, we’re excited to announce two more keynotes for this year’s ecommerce conference: Denise Incandela, SVP and Group General Manager of Fashion for Walmart ecommerce, and Ali Weiss, Senior Vice President of Marketing at Glossier. Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers for over 20 years. An expert in brand building, retail, digital and marketing, she has a proven track record of exceeding revenue and profit targets, positioning businesses as market-leading performers, and achieving award-winning results. Currently, Incandela is the SVP and Group General Manager

Read More →
CommerceNext Event Agenda

CommerceNext 2019 Agenda Announced!

We’re excited to announce our full agenda for CommerceNext 2019, taking place on July 31st & August 1st in NYC. Developed in partnership with our advisory board, the agenda of our ecommerce conference focuses on the fast-paced, high-stakes world of customer acquisition. Whatever your preferred learning and networking style may be, we have something for you. For the first time, CommerceNext will be two full days of keynotes, panels, breakout sessions and roundtables—all focused on next level and next-generation customer acquisition strategies and tactics. The conference concludes with the second annual CommerceNexty Awards honoring retailers and DTC brands for extraordinary achievements in digital

Read More →
Session: Speakers from General Assembly, Priceline and Bonobos

2019 Panel Announcement: Bonobos, Priceline And General Assembly Take The Stage

On Day two of this year’s ecommerce conference, Micky Onvural (CEO, Bonobos), Ben Harrell (CMO, Priceline), and Kieran Luke (GM Credentials, General Assembly/GA) break it all down in their session, “The Ingredients of a Successful Marketing Team.” Why this panel topic? These ecommerce marketing leaders see team curation as both an art and a science. When starting from scratch, it’s critical to understand the vital skills and components that a modern marketing team requires. Just as important, leaders have to anticipate and adapt to the needs of an evolving marketing organization as a company grows. Given the multitude of challenges digital marketers face—driving

Read More →

Getting Under The Hood With Attribution: Meet Our Panel

Attribution is one of marketing’s biggest headaches. It’s also an absolute necessity for measuring incrementality and managing ROI. With so many differing opinions on how best to handle attribution, retailers often find themselves struggling for real answers amongst the noise. With multi-touch attribution, models can be difficult to build out and maintain, often requiring a data science team or specialized partners. Some retailers have defaulted to last-click attribution, which has it’s pitfalls given it’s bias towards lower-funnel marketing tactics. Then, there’s the question of which metric should be used for optimizing media? Should it be return on ad spend (RoAS), cost per aquisition

Read More →
Keynote Speakers Announced

Announcing our first two keynote speakers for CommerceNext 2019

The first of many can’t-miss speakers we’ll announce for our ecommerce conference in the coming months, we’re thrilled to share our first two keynotes for CommerceNext 2019 with Joe Megibow, CEO of Purple and Laura Joukovski, Chief Media Officer of TechStyle confirmed to take the stage.  Joe Megibow, CEO of Purple, will be taking the stage for the keynote Purple & The Power of Brand Storytelling at this year’s ecommerce conference. You don’t need viral videos about your brand to be a smashing success, but it certainly doesn’t hurt. Since its inception, Purple has been all about storytelling and building a strong, unique, modern brand

Read More →
Save the Date: CommerceNext 2019

CommerceNext Ecommerce Conference Coming Back To NYC On July 31 – August 1, 2019

The Ecommerce Conference for Next Level Customer Acquisition Is Bigger and Better in 2019! New York, NY, October 18, 2018 — CommerceNext, the ecommerce conference for next level customer acquisition, is scheduled for July 31 and August 1, 2019, in New York. The 2019 conference moves to the Grand Hyatt and is expanding to two full days. CommerceNext is an annual ecommerce conference that brings together the best minds in retail,  and ecommerce digital marketing, and customer acquisition. It’s initial summit in July 2018 in NYC brought together more than 400 attendees and 60 speakers such as Carrie Ask, EVP and President, Global Retail,

Read More →
CommerceNext Holiday Party for retailers and brands

2017 CommerceNext Holiday Party Photos

On Wednesday, December 6th, we hosted our first holiday party for retailers and brands in the CommerceNext community. With the help of those who attended, we raised more than $3,300 for St Jude Children’s Research Hospital. We want to thank our sponsors for making this event possible: Clearhead, Curalate, Smartgift, Industrial Color Brands, Dynamic Yield, Optimove and Speedeon Data. We hope everyone has a wonderful holiday season and we look forward to seeing you in 2018!

Read More →

Announcement: CommerceNext’s New Advisory Board

We know retailers and brands attend several conferences every year. And we fully embrace the challenge of ensuring CommerceNext becomes the go-to customer acquisition summit for ecommerce and retail marketers. To ensure we cover the most relevant topics and invite the top industry thought-leaders to speak at CommerceNext, we work closely with our amazing board of advisors: Amy Africa (CEO @ Eight by Eight) Anurag Kadyan (VP eCommerce @ Tourneau) Charlie Cole (Global Chief Ecommerce Officer @ Samsonite) Craig Elbert (Cofounder & CEO @ Care/of) Dave Cost (VP Digital Marketing & Ecommerce @ Rainbow) Elyse Burack (Marketing Director @ Boxed) Emily Hickey (Principal @ Emily Hickey Growth Consulting) Jason

Read More →
CommerceNext in action

Introducing CommerceNext – The Retail and Ecommerce Conference for Next Level Customer Acquisition

We want to share some exciting news with the retail and ecommerce community! The management team behind the last two GrowCommerce shows (Scott Silverman, Allan Dick and Veronika Sonsev) are launching a new conference called CommerceNext. CommerceNext is the summit to take your customer acquisition strategy and results to the next level. This two day digital marketing event will be in NYC on July 25th & 26th. We remain dedicated to our vision of being 100% focused on customer acquisition and growth marketing for retail and ecommerce. Like our past events, CommerceNext harnesses our collective 50+ years of collective experience and relationships in the retail and

Read More →