In our recent webinar, LGBTQ+ Issues in Ecommerce & the Workplace, Kate Delhagen, (Founder of Oregon Sports Angels) led a discussion on how companies can expand their awareness on LGBTQ+ issues and how equality can be further strengthened both in and outside of the workplace. Delhagen was joined by Jim Hilt (President of Shutterfly), Myke Mansberger (VP Head of People at Bombas) and Doug Jensen (SVP Go-to-Market Analytics & Activation and Learning Center of Excellence of Estée Lauder).
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Vanessa Dang
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In our latest webinar, Personalized Messaging Matters: Strategies for Connecting with Consumers, Allen Levy (CEO of Alchemy Worx) presented on why personalized messaging matters and shared strategies to further connect with customers. Levy was later joined by Christine Monaghan, VP Digital of Astral Brands, Bobby Missry, Director of eCommerce at AS Beauty and Emily Cult, CEO of Cover FX (fmr) to discuss why message testing is critical, as well as how to utilize messaging to both keep existing customers in the buying cycle and bring past customers back into the fold.
read moreAt our 2021 Spring Summit, Kathleen Stockham, Senior Director of Digital Marketing at JTV and Sarah Cascone, Sr. Director of Marketing at Bluecore, led the session “How JTV’s Digital Foundation is Helping it Embrace Its Post Pandemic Future.” Stockham divulged the best marketing and tech investments that helped them make JTV successful during the pandemic and how they’re taking those lessons into the next normal.
read moreFrom our latest webinar, Winning 2021 with CRM & LTV as Growth Drivers, Karen DiClemente (Senior Strategy Director of Listrak) shared how retail and brand experts reenvisioned personalization marketing strategies for new customers acquired in 2020. DiClemente was later joined by Zack Abbell, VP of E-commerce at TULA Skincare, Andrea Moore, SVP Digital, E-Commerce and Consumer Insights at NEST New York and Max Lishansky, CMO at Outerknown to further explore this exciting topic.
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