Author: Rob Schmults

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MSS Spotlight: What Gets Measured Gets Managed: Building a Data-Driven Culture

Today’s guest post is from Rob Schmults, Executive Board and Operating Partner at MidOcean Partners private equity. Rob has been a CommerceNext speaker and his background includes leadership roles at Talbots, Smart Destinations and GSI Commerce.   FTD CEO Charlie Cole gave a great keynote during the Marketing Summit Series on building a data-driven culture. I recommend you watch it in its entirety – it’s only 20 minutes (15 if you watch at 1.5x speed).   He hit on roughly 10 takeaways all of which are worth considering and potentially incorporating as you think about how to build or expand a data-driven culture.

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