Rachel is a content strategist, copywriter and event planner. In recent years, she's directed both the operations and marketing for CommerceNext and continues to be involved in its operations. As a freelance writer for several retail tech companies and ecommerce brands, Rachel brings a unique perspective when planning the CommerceNext summit and engaging its community. Rachel holds a BA from San Diego State University and currently resides in the San Francisco Bay Area.
When you think of Kelloggs or Kraft or even your favorite local, organic honey that you indulgently glob into your tea every morning, you may love the taste and be a diehard fan of the products, but you don't necessarily connect emotionally with the brand and engage with that company personally. Brandless wants its customers to look at it differently.
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With so much to do at NRF Big Show this year, we understand if you didn't get a chance to see our CommerceNext founders host two riveting panels on 2018 retail innovations. Luckily, we have the video to catch you up to speed. Check out Veronika Sonsev and Scott Silverman joining Allan Dick on his Innovation Lab stage with 7 inspiring industry leaders.
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It seems like every category has taken a spin in the ecommerce limelight since the online shopping concept took off. Make way for the new furniture-tech wave. Modsy and William Sonoma, Inc. (WSI) lead the charge in this uncharted home furnishings tech space, integrated 3D augmented reality and 3D rendering to allow consumers a virtual furniture 'try out'.
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In preparation for the NRF Big Show beginning January 14th in NYC, we've collected our main must-sees and must-dos for you. Whether you're an NRF novice or Big Show boss, navigating and making the most of your time is always a challenge at multi-day events like these. Here's our favorites from this year's lineup to get you started.
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Walmart is encouraging Jet to maintain its entrepreneurial spirit with the intention of leveraging Jet and its executives to transform Walmart’s entire digital business. This piqued our interest, so CommerceNext co-founder and Forbes contributor, Veronika Sonsev, sat down with Jet's President, Liza Landsman, to understand how the two companies are innovating together.
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It’s no secret that Amazon is disproportionately capturing more and more online customers compared to any of its ecommerce counterparts. By the end of 2017, Amazon will represent 44% of online sales compared to 38% the year before. With Amazon relentlessly gaining speed and customers, brands are forced to confront their fate: To sell or not sell on Amazon?
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Emily Hickey (former COO of Lolly Wolly Doodle) truly believes in the power of Facebook advertising. And with her company, Instant Ad Copy, she proves to clients daily that she knows all the tricks to make them believers, too. CommerceNext co-founder, Veronika Sonsev, in her Forbes retail series, interviewed Emily for a small glimpse into how she garners such high returns and robust customer acquisition results with Facebook advertising.
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With deep retail roots and pure entrepreneurial spirit, Miki Berardelli traversed through the top ranks of international retailers like Chico's and Ralph Lauren to land at the helm of a uniquely innovative children's retail subscription service — KIDBOX. CommerceNext co-founder, Veronika Sonsev, dips into Miki's secret sauce for success in an exclusive interview about startup and social media strategy (first published on Forbes.com).
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We’ve all spent an hour – or seven – engrossed in a Zynga mobile game. What pulled us in and what kept our interest? The same principles we should be using in retail to attain and build customer lifetime value. From A/B testing to extensive data analytics, Cathy Beaupain (Dermstore President) breaks down what retailers can learn from pro gamers in a Forbes interview with CommerceNext co-founder, Veronika Sonsev.
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