Rachel is a content strategist, copywriter and event planner. In recent years, she's directed both the operations and marketing for CommerceNext and continues to be involved in its operations. As a freelance writer for several retail tech companies and ecommerce brands, Rachel brings a unique perspective when planning the CommerceNext summit and engaging its community. Rachel holds a BA from San Diego State University and currently resides in the San Francisco Bay Area.
What does it take for Gap Inc. to personalize marketing for prospective customers? Noam Paransky, SVP, Digital at Gap Inc. explained to CommerceNext founder, Veronika Sonsev, how they have gone about building their sophisticated marketing tech stack that enables the retail giant to personalize its marketing tactics in ways that make customers feel they are interacting with a smaller, boutique brand.
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Whether you made it to CommerceNext or not, we're delivering all that can't-miss customer acquisition content here for you. First, relive our opening keynote delivered by Levi's EVP and President of Global Retail, Carrie Ask. Legendary and legacy, Levi's continually commits to reinvigorating the brand to stay current and ahead of the curve. Lately, they've been innovating the brick-and-mortar concept to catapult their customer acquisition tactics. ThirdLove's Chief Creative Officer, Ra'el Cohen, brought us back to the world of ecommerce customer acquisition in her Day 2 keynote..
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With 400+ ecommerce and retail leaders in attendance, our community enjoyed two packed days of tactical and strategic insights from their peers. Check out the highlights from Day 1 & Day 2 and tag anyone you know from our #CN2018 community!
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Adore Me, Boll & Branch, Boxed, Natori, Sephora and ThirdLove are among the winners of the first-ever Nexty Awards. Warby Parker was named Marketing Innovator of the Year.The Nexty’s are produced by CommerceNext, the summer’s best digital marketing summit for the retail and ecommerce community. The annual awards program was developed to identify and reward the year’s best marketing performances among retail and ecommerce professionals.
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A pet supply ecommerce company pulling in a multi-billion dollar price tag? How does that happen? Kelli Durkin, VP of Customer Service at Chewy (the online pet store recently acquired by PetSmart) told CommerceNext's Veronika Sonsev exactly why a stellar customer experience can be a company's biggest asset.
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ARTICLE SUMMARY: The Aldo Group knows their customers well and curates their retail omnichannel experiences to a T just for them. They know where they are shopping and where they prefer to purchase (which are very often two different places). So, instead of creating the shopping experience around the products or brand ideals or even
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From affordable luxury brand stocking stuffers to quick, expert makeup color matches, Sephora is the trusted, go-to beauty resource for masses of consumers. We know this company has plenty of beauty secrets to impart, but what are its marketing secrets that bring this brand to the top of the retail chain? It's all in the social — Sephora's social media strategy aims to make beauty relatable, to make it reachable, and to make it communal.
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Shoptalk was the epicenter for retail and ecommerce innovation in NYC from March 18th through the 21st. We sent all three CommerceNext co-founders to this retailer roundup where Veronika Sonsev talked to several leaders who took the stage to get their hot takes. The biggest discussion point this year? All the strategic trends helping retailers and ecommerce shops competing with Amazon in 2018.
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Technology has slowly infiltrated the retail and ecommerce industry, automating traditionally high-touch areas like customer service. The Stitch Fix algorithms are the heart and soul of the personal styling service. With leadership from a veritable Valley authority in algorithm application, Eric Colson, Stitch Fix boasts the most sophisticated data science team in the land.
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CommerceNext co-founder and Forbes contributor, Veronika Sonsev, dug deep into the unique Rebecca Minkoff marketing tactics — a pioneering effort to fuel growth through both social media and girl power. Nobody combines millennial marketing and female empowerment like the Rebecca Minkoff strategy. The fashion industry isn't lacking in female icons, but the idea of an apparel brand authentically embodying and inspiring female empowerment has been more elusive.
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