Rachel Klein

CommerceNext 2022 Valentine's Day Trends

2022 Valentine’s Day Marketing Tips

Rachel Klein January 24, 2022

Should any retailer aside from florists and candy invest in a robust Valentine’s Day marketing plan? And, after two years of bouncing between physical isolation, masked in-person gatherings and a relentless amount of virtual activities, are consumers really in the mood to celebrate love this year, anyway? Oh yes, possibly more than ever. Right before the big shut down, 2020’s V Day broke records hitting $27 billion in spending. Then, despite the Delta variant emerging (and also because of it), 2021 saw a dip in spending but consumers still spent a sky high $21.8 billion. This year, even after the most recent Covid

Let’s Talk Holiday Shopping Trends 2021

Rachel Klein November 3, 2021

The holidays may have just started rolling by, but for those of us in retail and ecommerce, we’ve been immersed in holiday planning for months. Our marketing community may run the gamut in company size, strategy and category, but everyone gets to participate in the hecticness and rush of holiday. To help support marketers, we talked holiday shopping trends 2021 in this webinar, “The Holiday Gifting Playbook: A Consumer Perspective on 2021 Holidays.” What We Learned In light of the global supply chain crisis, we know our community needs all the information it can get about consumers expectations this season and how

Successful Partner Marketing in Q4 and Beyond

Rachel Klein October 27, 2021

Happy 50th Webinar-versary to us! In this week’s extra special celebratory webinar, we talked about the joys, the pitfalls, the challenges and the evolved benefits of partner marketing. In a time of rising acquisition costs and lower ROI, it appears it’s time we all embrace these kinds of alternatives to paid search and social. What We Learned In just one hour, we learned about the evolution of partner marketing, it’s challenges, it’s benefits and how it looks in the real world utilized by two top brands. Here’s a taste of what they had to say: Partner marketing is now more diverse than ever,

Campaigns We Love Series: Having Pride In Your Brand

Rachel Klein June 25, 2021

Having Pride In Your Brand Every time we talk about cause marketing with our panels, the emphasis inevitably boils down to: “make sure it feels authentic to the consumer” and “choose a cause true to your core company values.” It’s incredibly difficult to check both these boxes completely and in a natural-feeling way for consumers, but Bombas is the gold medalist of cause marketing—especially this month. A little about Bombas: Cause to the core. Aiding people experiencing homelessness is Bombas’s core mission—they also happen to make some of the best socks on the market. Since its inception in 2013, one pair of

Hispanics Should Be A Big Part Of Your 2021 Marketing Strategy

Rachel Klein January 25, 2021

Hispanics are the youngest, fastest-growing consumer segment in the United States—they represent 56% of the total population growth in the country in this coming decade. Any marketing strategy that ignores the U.S. Hispanic consumer would be making a critical error in judgment and should reconsider. This is a segment that can and should be incorporated into every brand’s cultural and business goals. Here are just a few reasons why: In an upcoming session (February 3rd) and collaborative deep dive roundtable (January 27th) led by Univision, retail and brand marketers will get the full profile of the U.S. Hispanic DTC shopper, plus, real tactics

Virtual Summit Spotlights: The Post-Pandemic Consumer + Balancing Brand and Performance Marketing

Rachel Klein July 22, 2020

We made it! Just one week away and we’re ready—are you? If you haven’t yet, you can register now and get prepped for the upcoming two days by reading up on some of our featured panels and keynotes: FTD and UNTUCKit keynotes A panel with Madison Reed, TechStyle and other top brands Keynote presentation from Purple’s CEO The CommerceNext Virtual Summit brings together industry innovators and marketing experts to present research and first hand experiences in the midst of COVID-19. It’s also the place where you will get the information you need to make decisions for your brand when considering recovery. During these

Virtual Summit Spotlights: SHOWFIELDS, Rockport, Qurate Retail Group, The Skimm and AB Tasty

Rachel Klein July 20, 2020

Just two weeks away from our summit and we’re busting at the seams with sessions and speakers any marketer should sign up to see. Since the onset of COVID-19, CommerceNext has been tracking the industry and consumer trends that have developed as a result. The CommerceNext Virtual Summit is the first culmination of all that research and community input—as well as the catalyst for future decisions around recovery. Retail and ecommerce marketing leaders are coming together to share their recent experiences involving customer acquisition, customer retention and much more, so that we can all have a better understanding of how the pandemic has

Virtual Summit Spotlights: Fireside Chat With WW + Closing Keynote With The “Retail Geek”

Rachel Klein July 10, 2020

Stores may have reopened, but the world and the marketplace still have a long way to go in its recovery. The CommerceNext Virtual Summit is the ecommerce conference dedicated to helping our industry understand where COVID-19 has brought us these past few months and how we can quickly adapt to best serve our customers in the months to come. Attendees will spend two afternoons listening to and interacting with marketing leaders about their COVID-19 experiences and the key trends they’ve observed. This retail and ecommerce conference offers actionable strategic advice on shaping and optimizing your plans for recovery. We’re bringing tons of brand

Virtual Summit Spotlights: Purple Keynote + A Panel Of Ecommerce Leaders

Rachel Klein July 2, 2020

With both days of the CommerceNext Virtual Summit structured around a retailer’s “Path to Recovery,” our attendees can plan on getting actionable strategic advice on shaping and optimizing their plans for recovery. Attendees will spend two days listening to and interacting with retail and ecommerce industry leaders about their COVID-19 learnings and go deep on topics such as: Customer acquisition, retention and customer experience optimizations for a COVID-19 world 2020 holiday predictions and strategies Newly emerged digital media and marketing strategies How retail and ecommerce can now be reimagined given the rapid digital advancements We’re bringing tons of brand and retail innovators to

Virtual Summit Spotlights: Madison Reed, TechStyle, Vera Bradley, Snaps + Rhone

Rachel Klein June 29, 2020

The countdown to our first CommerceNext Virtual Summit on July 28-29th continues and we’re rolling out more session and agenda announcements so you know exactly what kind of can’t miss content our attendees are in for. Both days of this summer’s summit circle around the theme “Path to Recovery.” We’re bringing top retail and ecommerce industry leaders to your screen to share their companies’ learnings, strategies and expectations while operating in a COVID-19 world. Within each keynote, panel and fireside chat, we aim to touch on: New digital marketing strategies How retail and ecommerce can now be reimagined Reshaping customer acquisition and customer

Author: Rachel Klein

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