Author: Priscill Alouidor


Two Weeks Away: CommerceNext Marketing Summit Series

We’re only two weeks away from the start of the Marketing Summit Series. This landmark virtual event dedicates three Wednesday afternoons (January 20th, 27th and February 3rd) to 2021-specific customer acquisition, customer retention and growth marketing strategies. Plus, attendees will enjoy plenty of opportunities for networking and deeper tactical dives in their virtual breakout roundtable discussions.  To ensure our retail and ecommerce community of marketing leaders get the most from these three days, we keep adding to our top tier lineup as we approach the summit’s start.  Here are just some of the speakers that you’ll see during the virtual event: Deborah Yeh,

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SNEAK PEAK: Marketing Summit Series Day 1 Agenda

We’re about two weeks away from the New Year and five weeks away from the first day of the CommerceNext Marketing Summit Series. There’s a lot to look forward to in 2021 and we want to help retailers and direct-to-consumer brands get a smart start with their ecommerce marketing strategy. We’re kicking off our series with a day dedicated to customer acquisition. Join us to find out: How to market to the cultural zeitgeist  The latest in advertising strategy for 2021 How to use TV for performance marketing Podcast advertising do’s and don’ts Smart social video strategy for 2021 And don’t forget about

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Conversations With CommerceNext: Why Loyalty and Retention are Broken and How to Re-Think Them

Businesses aren’t getting the ROI they should be from loyalty programs. Why?  In our most recent episode of Conversations with CommerceNext, Scott Silverman spoke with Abhishek Dalmia, Managing Director and Partner at Boston Consulting Group, to discuss how loyalty programs can evolve to maximize profit instead of becoming a margin drain.  Watch Now Businesses Are Doing Loyalty Programs Wrong In these times when every consumer is a potential new online customer, the realm of customer acquisition is experiencing significant disruption. With the cost of acquisition rising, retailers can not abandon their retention programs. They should double down on retention, yet many retailers and

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Investing In Customer Experience In The Next Normal

This unprecedented, digital-first holiday season is well underway. In response, retailers and brands shifted their marketing to accommodate a new holiday shopping reality, an entire “Black Fall,” an ongoing season of deals. Piling on to the challenges, a potentially disastrous “Shippagedon” looms, and retailers must address the impending shipping conflicts from the nonstop, heavy online shopping traffic. Our co-founder, Allan Dick, sat down with David Bolotsky (CEO and Founder, Uncommon Goods), Rebecca Traverzo (VP Marketing, ThirdLove), Bill Bass (CMO, FULLBEAUTY Brands) and Meghan Stabler (VP Product Marketing, BigCommerce) in a recent webinar to discuss growth strategies for the post-holiday battle plan for 2021

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