Author: Nicole Stark


Cyber Week Recap: Lessons Learned and Advice for 2022

Each holiday season is proving to be more unusual and unpredictable than the last, giving marketers constant challenges and unclear benchmarks. In this webinar, “Cyber Week Recap: Lessons Learned and Advice for 2022”, we walked through Jason “Retail Geek” Goldberg analysis on Cyber 5 Weekend aggregate sales data, the issues that are shaping Holiday 21 and what’s in store for 2022.   What We Learned  Consumers wallets are increasingly going towards services instead of consumer goods  The unprecedented growth in digital grocery shopping is setting trends for the entire ecommerce industry Changes in Cyber Week strategies reflected consumer personal motives to enjoy the

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Is Your Loyalty Program Driving Growth this Holiday Season?

Loyal customers are the steady heartbeat of a healthy business. This holiday season presents a unique opportunity to tap into your loyalty program customers. Given supply chain shortages, brands are offering exclusive access to limited-quantity products, targeted offers and unique experiences to really take loyalty to the next level. In this webinar, “How to Drive Growth from your Loyalty Program”, we walked through best practices for creating a loyalty program and shared ideas for how you can catalyze your loyalty program during this holiday season. What We Learned  Acquire, re-engage and grow loyalty members by balancing strategy and optimizing reach to ensure high

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Cyber 5 Marketing Tips

Cyber 5, the days between Thanksgiving and Cyber Monday, is an important time of year for retailers to capture customers and generate peak holiday sales. Given issues in the industry with supply chain and privacy limitations, marketing during this upcoming Cyber 5 is proving to be a new and difficult challenge for retailers. At CommerceNext IRL, our speakers shared how to best prepare for this year’s unprecedented Cyber 5. Check out these four tips for Cyber 5 marketing success: 1.iIt’s beginning to look a lot like SMS season: Over 89% of consumers are interested in communicating with brands over text—implement SMS marketing if

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Invincible Ecommerce: How to Build an Unshakeable Growth Marketing Foundation

Data privacy restrictions, economic shifts and Facebook and Google ad platform evolutions create a moving target for growth-oriented brands. In this webinar, the speakers share details about a framework for successful growth marketing that includes: building a first-party data strategy, leaning into social commerce and marketplaces, implementing an agile creative testing framework and expanding your media mix. Speakers:  Suruchi Shukla, VP of Marketing (Omnichannel Growth), Tailored Brands Houman Akhavan, Chief Marketing Officer, Eric Tsai, VP of Marketing and Business Development, Joybird Kevin Goodwin, VP of Client Engagement, New Engen Watch the replay here or read the recap of key takeaways below. In

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CommerceNext IRL Spotlight: Sessions on Digital Advertising

On September 28-29th, CommerceNext is hosting an in-person conference in New York City for the first time in 2 years. The two-day event will be filled with industry-leading case studies and tactical sessions designed to build on ecommerce and digital marketing skills.   Highlighted below are four sessions centered around Digital Advertising:    Mastering Marketplace Advertising: The Who, The What and The How Tuesday, September 28th, 3:35 pm  Speakers: Vivian Chang, VP Growth at Clorox DTC Larry Fisher, CEO, Rise Interactive Retail media and advertising on marketplaces are proving to be scalable marketing channels for DTC brands. But, it can be difficult for

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