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Author: Nicole Stark

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Is Your Loyalty Program Driving Growth this Holiday Season?

Nicole Stark November 30, 2021

Loyal customers are the steady heartbeat of a healthy business. This holiday season presents a unique opportunity to tap into your loyalty program customers. Given supply chain shortages, brands are offering exclusive access to limited-quantity products, targeted offers and unique experiences to really take loyalty to the next level. In this webinar, “How to Drive Growth from your Loyalty Program”, we walked through best practices for creating a loyalty program and shared ideas for how you can catalyze your loyalty program during this holiday season. What We Learned  Acquire, re-engage and grow loyalty members by balancing strategy and optimizing reach to ensure high

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Girl dressed with holiday outfit

Cyber 5 Marketing Tips

Nicole Stark October 20, 2021

Cyber 5, the days between Thanksgiving and Cyber Monday, is an important time of year for retailers to capture customers and generate peak holiday sales. Given issues in the industry with supply chain and privacy limitations, marketing during this upcoming Cyber 5 is proving to be a new and difficult challenge for retailers. At CommerceNext IRL, our speakers shared how to best prepare for this year’s unprecedented Cyber 5. Check out these four tips for Cyber 5 marketing success: 1.iIt’s beginning to look a lot like SMS season: Over 89% of consumers are interested in communicating with brands over text—implement SMS marketing if

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Invincible Ecommerce: How to Build an Unshakeable Growth Marketing Foundation

Nicole Stark October 8, 2021

Data privacy restrictions, economic shifts and Facebook and Google ad platform evolutions create a moving target for growth-oriented brands. In this webinar, the speakers share details about a framework for successful growth marketing that includes: building a first-party data strategy, leaning into social commerce and marketplaces, implementing an agile creative testing framework and expanding your media mix. Speakers:  Suruchi Shukla, VP of Marketing (Omnichannel Growth), Tailored Brands Houman Akhavan, Chief Marketing Officer, CarParts.com Eric Tsai, VP of Marketing and Business Development, Joybird Kevin Goodwin, VP of Client Engagement, New Engen Watch the replay here or read the recap of key takeaways below. In

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June 24-26, 2025 at New York Hilton Midtown
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