Michelle is currently a marketing manager at Rockerbox, a marketing attribution platform for direct-to-consumer brands. Prior to joining Rockerbox, Michelle has held marketing positions at various SaaS startups. She is a graduate of Fordham University, a registered yoga instructor and an avid cook.
Attribution has been challenging the retail and ecommerce industry for some time. Advertising platforms like Facebook, Google and Criteo are all over reporting their direct contribution. Find out how you can get to a single source of truth.
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