Maria del Carmen Tume Saavedra, Author at CommerceNext

Essential AI Insights for Retailers & Brands: Highlights from 2024

Maria del Carmen Tume Saavedra December 16, 2024

This year, AI went from a buzzword to a necessary tool retailers and brands implement into their marketing strategies to better connect with customers and drive innovation. Read on for top highlights from CommerceNext webinars; execs at brands like Forever 21, J. Crew, e.l.f. Beauty and more shared essential AI tips and tricks. For more insight into real AI implementations, make sure to register for our 2025 CommerceNext Growth Show, June 24-26 in NYC. Silent Signals: How AI Hears What Customers Don’t Say Key Takeaways: How AI is Transforming Ecommerce AI is reshaping ecommerce by enabling smarter, more personalized interactions. Tools like ChatGPT

Top 5 Can’t-Miss Events at NRF 2025

Maria del Carmen Tume Saavedra December 6, 2024

The NRF Big Show 2025 is almost here! Taking place in New York City from January 11-14, this is your opportunity to dive into innovation, gain cutting-edge insights and network with industry leaders. To help you get the most out of your experience, we’ve put together a list of the top five events that you definitely don’t want to miss. 1.The NRF 2025 Opening Party The Big Show Opening 2025 Party is taking networking to the next level! Join fellow retailers for an unforgettable evening of connections, specialty drinks and gourmet bites at the Marriott Marquis in Times Square. This year’s Opening

Gaining a Competitive Edge: Embracing AI for a Seamless Customer Journey

Maria del Carmen Tume Saavedra November 19, 2024

In our latest webinar, we explored how retailers can meet customers wherever they shop, whether in-store, online, on social media or marketplaces. Experts shared how AI can transform the shopping journey by improving inventory management, creating seamless experiences and building customer loyalty through personalization. Attendees learned simple ways to give customers more control and use data to enhance every customer touchpoint. What we learned: Turning data into AI-driven retail power Revolutionizing retail with fabric’s AI-Powered order orchestration suite How industry leaders leverage AI data-driven approaches Speakers: Ekta Chopra, Chief Digital Officer at e.l.f. Beauty Derek Yarbrough, frmr CMO at J.Crew Vivian Chang,

Boost Your BFCM Sales With Proven Marketing and Ecommerce Tactics

Maria del Carmen Tume Saavedra November 12, 2024

In our latest webinar, we explored actionable marketing and ecommerce strategies designed to elevate Black Friday and Cyber Monday performance. Industry experts from Ripple Junction, Chief Detective, La Jolla Group and Maropost shared proven tactics that have driven impressive results. Attendees also got unique insights and practical advice to help boost engagement, increase conversions and drive revenue. This session shared effective strategies for the biggest shopping days of the year! What we learned: How to Boost Your Mobile Checkout Conversions The Power of Direct Customer Conversations How Industry Leaders Are Building Loyalty How To Prepare Teams for a Successful Holiday Season Speakers:

Modern Customer Journey Strategies and Trends that Are Increasing Conversion

Maria del Carmen Tume Saavedra November 1, 2024

Mastering conversion optimization is crucial for managing the high demand of the holiday shopping season’s peak. In our latest webinar, we explored key strategies to boost conversion rates by creating more personalized customer experiences and optimizing site performance. You’ll also discover how to get your backend systems ready to handle the increased holiday traffic, so your business can boost sales during the busiest time of the year. What we learned: How to address the dynamic customer journey The power of real time engagement How industry leaders approach innovation The importance of using leadership to embrace long-term KPIs Speakers: Sherry Shi, Head

Win the Holiday Rush: Create Unified Shopping Experiences Consumers Can’t Resist

Maria del Carmen Tume Saavedra October 24, 2024

EMARKETER projects that consumer spending during the 2024 holiday season will reach $1.353 trillion, a 4.8% increase from 2023. In our latest webinar, we discussed strategies for enhancing in-store experiences through digital features, essential unified commerce functionalities and the benefits of mobile app commerce. All of these tactics will help your brand boost sales for the upcoming holiday season. What we learned: How to adapt to changing customer expectations Boosting sales with effective omnichannel retail strategies How industry leaders develop unified commerce Main differences between unified commerce and omnichannel strategies Challenges of unified commerce for industry leaders Speakers: Trang To, Vice President,

Maximizing Loyalty: Strategies and Technologies for Holiday 2024 and Beyond

Maria del Carmen Tume Saavedra October 22, 2024

Building customer loyalty isn’t easy and keeping it is even harder! In our latest webinar, we explored how leading retailers reshape their loyalty strategies for Holiday 2024 and beyond. We covered the must-have tools for boosting retention and shared tips for creating promotions that increase customer lifetime value and keep them coming back. Attendees got practical ideas to level up their loyalty programs. What we learned: The new face of customer loyalty How agility can enhance digital commerce How omnichannel shopping empowers customers Speakers: Jon Kosoff, CDO, Tillys Travis Garcia, VP, eCommerce, PrettyLitter Renee Halvorsen, CMO, Marine Layer Tarek Müller, Co-Founder &

The Ultimate Guide to Prepare for This Year’s Cyber 5

Maria del Carmen Tume Saavedra September 30, 2024

As 2024 comes to a close, US retail sales are expected to experience a significant increase, driven by holiday shoppers embracing both in-store and online purchases. Retail brands are preparing to take advantage of this incredible shopping week. According to Adobe, in 2023, more than half of U.S. online purchases from November 1 to December 25 came from mobile devices, accounting for approximately $113.5 billion. This year, mobile will represent 54% of holiday ecommerce sales. Retailers expect 30% more promotions on Black Friday and Thanksgiving compared to last year, while Cyber Week deals should remain similar to 2023 levels, despite a shorter holiday

3 Winning Conversion Strategies To Boost Holiday Revenue

Maria del Carmen Tume Saavedra September 25, 2024

Mastering conversion optimization is essential for navigating the holiday shopping season’s peak demand. In our latest webinar, we explored key strategies to boost conversion rates by creating more personalized customer experiences and optimizing site performance. You’ll also learn how to get your backend systems ready to handle the increased holiday traffic, so your business can boost sales during the busiest time of the year. What we learned: How to boost holiday sales with personalized targeting strategies Effective backend process strategies for the Holidays How to use customer data to tailor experiences and drive sales Speakers: Matt Gehring, CMO, Dutch Celia Mulderrig, VP

AI Sessions Recap: Key Takeaways and Insights from Attentive, Offerfit and Casper

Maria del Carmen Tume Saavedra September 11, 2024

Explore the sessions from the 2024 CommerceNext Growth Show where Fresh Clean Threads showcases AI-driven shopping personalization, Offerfit enhances customer interactions with data-driven decisions and Casper’s chatbots create tailored experiences. Check out our latest article for the top AI takeaways! Hyper-Personalization Made Possible: AI and the Future of Retail As consumers increasingly demand tailored and relevant shopping experiences, brands will need to provide hyper-personalization; AI is proving to be a transformative force in this journey. By harnessing vast amounts of data, AI enables retailers to gain deep insights into individual customer behaviors and preferences, allowing them to create highly personalized interactions. For instance,

Author: Maria del Carmen Tume Saavedra

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