Maeve Billings, Author at CommerceNext

NEW HOLIDAY MARKETING RESEARCH: From Digital Sales Cheer to Consumer Spending Fear

Maeve Billings October 6, 2022

CommerceNext’s newest holiday marketing benchmark report focuses on helping ecommerce executives understand retailers’ perception of the consumer mindset and get a sneak peek at their marketing plans for holiday 2022. For this qualitative report, CommerceNext partnered with The Commerce Experience Collective (CommX) and surveyed 100 retail and brand executives from various sized companies to understand: Retailers’ top concerns for holiday 2022 Industry expectations for online sales How this year’s marketing strategies are shaping up Sucharita Kodali, Vice President and Principal Analyst at Forrester helped analyze the results and her findings are included throughout the report. Download the free report here. Hot Holiday Marketing

Optimizing Ecommerce For The Gift Buyer

Maeve Billings October 3, 2022

The most popular gift-shopping time of the year is just a few short weeks away and retailers across the globe are preparing to tackle the season. According to Coresight Research, the US Gifting Market is expected to grow to $816 billion by 2024, making it crucial for retailers and marketers to bring out their most creative and carefully planned strategies for optimizing ecommerce. Shopping for gifts is a very different journey than shopping for yourself, and the target customer may be nothing like the gifting customer. This is why it is essential for retailers to understand the gift shopping journey and the opportunity

Preparing for the Holiday Shopper Webinar

Holiday ’22 Retail Forecast: How to Effectively Reach Today’s Holiday Shopper

Maeve Billings September 22, 2022

The biggest shopping season of the year is coming up quickly, and retailers are creating their holiday 2022 marketing strategies. In the most recent CommerceNext Webinar, executives from Michael Kors, Kendra Scott, David Yurman, GiftNow and Coresight Research discussed new consumer research and what retailers should expect (and prepare for) to have a successful Holiday 2022 and cater to the holiday shopper. What We Learned: Inflation and other macro uncertainties are projected to affect holiday shoppers’ behavior. Shoppers are putting more emphasis on the value of the brand, its products and prices. There are a variety of ways retailers can attract the holiday

Olaplex Shares Tips on How To Build The Next Big Brand

Maeve Billings September 2, 2022

Olaplex has had incredible growth since its inception. Starting as a salon-focused haircare brand, the company has since expanded into retail and DTC, seeing 112% annual growth in the last year. During her keynote fireside chat at CommerceNext 2022, Olaplex CEO JuE Wong shared that with their growth strategy driven by technology, customer data and insights, she believes this success into a big brand is just the beginning. Read on to learn some of the tips Olaplex shared at #CN2022 regarding how to build the next big brand: from disruptor to power player, or watch the full session recording here. 1. Hunt For

How to Evolve Your Digital Future: Live Shopping Tips From Qurate Retail Group

Maeve Billings August 26, 2022

Qurate Retail Group, which includes QVC, HSN and several other brands, was among the first to enter the digital future and introduce live shopping on linear TV more than 40 years ago. Today, Qurate Retail Group is the largest player in video commerce (“vCommerce”), which spans video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms like TikTok and Facebook. During his keynote session at CommerceNext 2022, Brian Beitler, SVP, vCommerce Ventures at Qurate Retail Group shared many tips about how the brand continues to create sticky vCommerce experiences that build communities and drive sales. Read on to explore the live

Marketing in a Downturn: Preparing for Back-to-School with Old Navy

Maeve Billings August 8, 2022

The current state of the United States economy has many retailers and brands worried about how it could affect the busiest times of their fiscal years. However, back-to-school (BTS) shopping is coming up, and it does not seem to be impacted even in economic downturn. According to Deloitte’s 2022 BTS study, parents plan on spending approximately $660 (8% higher than last year) to replenish their students’ school apparel and supplies. At CommerceNext 2022: The Ecommerce Growth Show, Jamie Gersch, SVP & CMO at Old Navy discussed how to stay relevant and successful even through macro downturns. Read on for the session’s key insights

CN 2022 Tips: Innovative Ecommerce Experiences & Scaling Marketing for Growth

Maeve Billings July 13, 2022

It’s no secret that customer expectations regarding your brand and the overall customer experience are increasing. To address this, many retail and DTC brands are looking to innovate and expand upon ecommerce experiences in a variety of ways to, overall, grow their business. At CommerceNext 2022, industry professionals came together during two breakout tracks to discuss their strategies and tactics to innovate ecommerce experiences and scale marketing for growth. Read on for a recap, a link to the video recording and a notable quote from each session. Breakout Track: Innovative Ecommerce Experiences How REVOLVE Reinvented the Mobile Shopping Experience WHAT WE LEARNED: Using

Creating the Most Effective SEO Plan to Tackle PPC Costs and Privacy Restrictions

Maeve Billings June 10, 2022

While it will come as no surprise that retailers’ top concern for 2022 is rising customer acquisition costs, what might surprise you is just how effectively organic search-engine optimization can address this concern. During the most recent CommerceNext webinar, “Using a New Organic Search Standard to Counter Rising PPC Costs and Privacy Restrictions,” industry professionals discussed some tools and strategies your business can follow to use SEO in the most effective way. These speakers will dive deeper into this topic at CommerceNext 2022 – register today to learn more! What we learned: It is crucial to focus on the top of the marketing

COMMERCENEXT 2022: Speaker Spotlights

Maeve Billings June 10, 2022

This year’s ecommerce growth conference is coming up quickly, and we cannot wait to see all of you at the New York Hilton Midtown on June 21-22. CommerceNext 2022 will be featuring 50+ sessions and 100+ industry professionals speaking about various topics like customer acquisition, rising industry trends, technological advances and more. Read on to learn marketing tips from some CN2022 speakers — and register today! Day 1: Tuesday, June 21, 2022 Speaker: JuE Wong, CEO at Olaplex FIRESIDE CHAT: Building the Next Big Brand: From Disruptor to Power Player (10:20am) “Apply Big Data, AI and ML to provide attitudinal customization.” Speaker:

DON’T MISS IT: Father’s Day 2022 Marketing Tips

Maeve Billings May 31, 2022

Father’s Day is quickly approaching, and it’s a holiday you shouldn’t overlook. After almost two years of bouncing between physical isolation, masked in-person gatherings and seemingly never-ending virtual activities, consumers are more excited than ever to celebrate their dads’ special day this year. According to research, 76% of consumers are planning on celebrating the holiday this year. In addition, Father’s Day expenditure in the United States has been steadily increasing since 2018, topping $20 billion in 2021, and is expected to increase even more this year. Retailers and brands should plan on taking advantage of the holiday excitement and increases in overall spending

Author: Maeve Billings

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