Maeve Billings, Author at CommerceNext

Precision and Personalization: The Future of Chatbots with Conversational AI

Maeve Billings September 18, 2023

Conversational AI has emerged as a game-changer in the realm of customer engagement. During the CommerceNext 2023 Ecommerce Growth Show, Christian Ward, Chief Data Officer at Yext, shed light on how conversational AI is unlocking the full potential of chatbots, transforming the customer experience and optimizing business operations. In this blog, we’ll delve into the key insights from the session, providing actionable takeaways for marketers looking to leverage conversational AI effectively. The Evolution of Conversational AI Until recently, the internet primarily answered the questions of who, what, where and when. However, with the advent of artificial intelligence, we’re now equipped to tackle the

Unlocking Social Commerce Success: Strategies to Stand Out and Profit

Maeve Billings September 5, 2023

As platforms like Facebook, Instagram, Snapchat and TikTok continue to emphasize automation and algorithm-driven approaches, brands find themselves lost in a sea of similarity, struggling to stand out. In a breakout session at CommerceNext 2023 Ecommerce Growth Show, Josh Tan, Sr. Director, Media Strategy at Rise Interactive, shared invaluable insights on how to craft a winning social commerce strategy that not only drives profit but also ensures efficiency. Read on to dive into the key takeaways from this session and explore actionable steps to optimize your social commerce approach. Adapting to Change: Key Techniques for Success The session kicked off with a clear

Exploring the Power of Omnichannel Retail with Trina Turk and Amazon Today

Maeve Billings August 22, 2023

The CommerceNext 2023 Ecommerce Growth Show was full of insights for retailers seeking innovative ways to stay ahead in the ever-evolving landscape of ecommerce. One breakout session, “Omnichannel is Everything: How Retailers Can Amplify and Optimize In-Store Inventory,” featuring Ashley Walker, Director of Digital Marketing and Ecommerce at Trina Turk and Mel Lubey, Strategic Partnerships at Amazon Today, delved into the intersection of ecommerce and brick-and-mortar retail. With a focus on meeting customers’ demands for convenience and immediacy, the session unearthed key omnichannel strategies that retailers can harness to create a seamless, customer-centric shopping experience. Read on to learn the session’s key takeaways

How Forever 21 Stays Connected to Their Gen Z Customers

Maeve Billings August 10, 2023

It’s no secret that marketers are looking for ways to better connect with Gen Z consumers. At this year’s CommerceNext ecommerce summit, Winnie Park, CEO of Forever 21, hosted a notable session on how the brand has innovated to stay culturally fluent and deeply connected to its customers. At the heart of her strategy is a focus on meeting Gen Z where they are, engaging with them and simply co-existing. The key takeaways from this session include: Gen Z prefers authenticity over corporate marketing/partnerships. To create a relationship with Gen Z, you can’t do everything for-profit. The importance of integrating into the Gen

Domino’s Reinvented – Boldly Innovating for Today’s Changing Customer Journeys

Maeve Billings July 28, 2023

The 2023 Ecommerce Growth Show brought together industry leaders from various sectors to discuss the ever-changing landscape of digital commerce. One of the standout keynote presentations featured Christopher Thomas-Moore, Chief Digital Officer at Domino’s, who shared insights into how the pizza giant reinvented itself through bold innovation to adapt to today’s changing customer journeys. In this blog, we’ll explore the five key points from CTM’s presentation that businesses can apply to thrive in the dynamic digital landscape. The five key takeaways from this keynote include: Embrace change and innovation to stay adaptable and relevant. Identify and leverage tensions to find creative solutions. Obsess

Unleashing the Hidden Power of User-Generated Content to Drive Engagement and Profit

Maeve Billings July 27, 2023

Despite the abundant information in User-Generated Content (UGC), many retailers still need help to fully harness its potential. During the most recent CN webinar, “Unleashing the Hidden Power of User-Generated Content to Drive Engagement and Profit,” our panel of experts from Colgate-Palmolive, Saadia Group, REDCON1 and Yogi discussed how to get the most out of your (and your competitors) UGC by making it a central part of your strategic planning. WHAT WE LEARNED: The number one factor in a consumer’s purchase decision is price, but the second is trust. The power of rethinking the current bifurcation of User-Generated Content. How to make the

5 Things Every Marketer Should Know About Google Analytics 4 (GA4)

Maeve Billings July 25, 2023

In today’s rapidly evolving digital marketing landscape, staying ahead of the curve with data-driven insights is crucial for success. Google Analytics has been a trusted tool for marketers over the years, providing valuable data and analytics for web properties. With the introduction of Google Analytics 4 (GA4), there has been a paradigm shift in how marketers track and analyze web and app properties. GA4, announced in October 2020, brings new features and capabilities that every marketer should know. In this blog post, we will delve into the top five things every marketer needs to know to efficiently use and fully capitalize on the

How Generative AI Elevates Customer Retention and Loyalty at Kate Spade

Maeve Billings July 11, 2023

At the 2023 Ecommerce Growth Show, Amanda Bopp, VP North America Marketing at Kate Spade, engaged in a captivating discussion with Michelle Nemschoff, SVP Marketing at Persado, shedding light on how Kate Spade leverages generative AI to amplify customer retention and foster loyalty. In this blog post, we will explore three key takeaways from the session, giving you a glimpse into how Kate Spade uses AI to deliver personalized customer experiences, tap into the emotional sentiment of products and find the optimal place for AI within their digital ecosystem. Read on to learn more or watch the full session recording here. Leverage AI

Celebrating Pride 2023: Lessons Learned and Brands Leading the Way

Maeve Billings June 5, 2023

Pride Month is a time for celebration, reflection and progress. It is an important reminder of the LGBTQ+ community’s resilience, struggles and victories throughout history. As we embark on Pride Month 2023, it’s crucial to recognize the lessons we’ve learned over the years about supporting and advocating for this community. In this blog, we will explore key takeaways from the “LGBTQ+ Issues In Ecommerce & The Workplace” webinar hosted by CommerceNext and highlight brands that champion inclusivity and support the LGBTQ+ community beyond just a month-long campaign. Diversity and Equality in the Workplace One of the key takeaways from our Pride Month webinar

EXCLUSIVE: The 4 Hottest Topics at the 2023 Ecommerce Growth Show

Maeve Billings May 18, 2023

The 2023 CommerceNext Ecommerce Growth Show is set to be a game-changing event, bringing together over 1700 executives to discuss the hottest topics and growth opportunities in the retail industry. With 120+ industry-leading speakers across 50+ sessions, each including actionable content, this year’s show promises to provide invaluable insights for all ecommerce and marketing professionals in attendance. In this blog post, we will provide a sneak peek into a few of the most anticipated sessions and topics of this year’s ecommerce conference, including: Finding Growth Amid Uncertain Times Domino’s Reinvented: Boldly Innovating for Today’s Changing Customer Journeys How ChatGPT and Automated Experimentation Will

Author: Maeve Billings

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