Author: Maeve Billings

The CommerceNext Steps Part 2: Actionable Takeaways from the 2024 Growth Show

Maeve Billings July 25, 2024

At the 2024 CommerceNext Growth Show, we asked our industry-leading speakers to leave the audience with three key CommerceNext Steps to take back to the office. These actionable takeaways are designed to help you implement the strategies and insights shared during the conference sessions. Read on to explore the CommerceNext Steps shared during the breakout sessions in NYC on June 11-13, 2024, or click here to discover the Next Steps from the main-stage sessions. Day 1: June 11, 2024 Session 7: Results Your CFO Can Believe In: How Tapestry Is Winning With AI CommerceNext Steps: AI-Powered Customer Engagement: Leveraging AI technologies can transform product discovery

Transformative Insights on Generative AI from the 2024 CommerceNext Growth Show

Maeve Billings July 11, 2024

The 2024 CommerceNext Growth Show provided a wealth of insights into the evolving role of generative AI in the retail industry. Sessions from all three days highlighted how leading brands are leveraging AI to enhance customer experiences, optimize operations and drive growth. This article synthesizes these insights into a cohesive discussion on the transformative potential of generative AI in retail. WHAT WE LEARNED: Enhancing Customer Experience with AI Operational Efficiency and Agile Approaches Data-Driven Marketing and Personalization Collaborative Leadership and Strategic Alignment Future Trends and Innovations in AI Enhancing Customer Experience with AI Generative AI is revolutionizing how retailers engage with customers by

Key Learnings from the Z Suite: Insights into Gen Z Shopping Habits, Brand Loyalty and Spending Behaviors

Maeve Billings July 8, 2024

The 2024 CommerceNext Growth Show’s Z Suite sessions offered a captivating glimpse into the values, behaviors and expectations of Generation Z. Across two panels, these young consumers provided invaluable insights into how they shop, what they look for in brands and how they spend their money. WHAT WE LEARNED: Authenticity and Transparency are Non-Negotiable Selective Loyalty: Quality Over Quantity The Double-Edged Sword of TikTok Spending Driven by Emotion and Escapism Balancing Aspirational Spending with Ethical Choices Authenticity and Transparency are Non-Negotiable Gen Z expects brands to be real. Authenticity isn’t just a buzzword; it’s a core value. This generation wants to feel

Top 5 Learnings from the 2024 CommerceNext Growth Show

Maeve Billings June 27, 2024

The 2024 CommerceNext Growth Show on June 11-13 at the New York Hilton Midtown brought together over 2000 attendees from top retail brands and innovative technology companies, 150+ industry-leading speakers and featured 75+ sessions. This premier event for ecommerce, marketing and tech professionals showcased the latest trends, strategies and insights shaping the future of retail. Read on to dive into the top 5 takeaways from this year’s event, providing actionable insights to propel your business forward in the ever-changing retail landscape. Fashion Forward: Walmart’s Strategy To Attract the Next Generation of Shoppers Takeaway: For Fashion Retailers, The Online Experience Must Seamlessly Guide

The CommerceNext Steps: Actionable Takeaways from the 2024 Growth Show

Maeve Billings June 25, 2024

At the 2024 CommerceNext Growth Show, we asked our industry-leading speakers to leave the audience with three key CommerceNext Steps to take back to the office. These actionable takeaways are designed to help you implement the strategies and insights shared during the conference sessions. Read on to explore the CommerceNext Steps shared during the main-stage sessions in NYC on June 11-13, 2024. Day 1: June 11, 2024 Session 1 / Keynote: Fanatics: Creating 10x Growth and a Global Brand Through Culture, Agility and Innovation CommerceNext Steps: Merchandising: Merchandise is the fuel to the engine (assortment, private label, exclusivity, right product, right time).

New Study Reveals 42% of Online Retailers Plan Further Technology Investment in 2024

Maeve Billings January 25, 2024

CommerceNext Survey Also Shows Majority of Ecommerce Enterprises Are Optimistic About Continued Revenue Growth NEW YORK – January 25, 2024 – Following stronger-than-expected holiday quarter retail results and record-high stock index readings, CommerceNext today announced that the majority of large consumer ecommerce businesses are optimistic about their revenue growth in 2024 and that 42% are already planning to invest further in technology to boost their businesses this year. The findings were revealed in the new Ecommerce Business Sentiment research study from CommerceNext. The study, which was conducted January 9–19, 2024, surveyed senior executives at 113 enterprise-sized consumer ecommerce businesses that together represent more

Love In The Air: Valentine’s Day Marketing Tips

Maeve Billings December 11, 2023

Valentine’s Day is a golden opportunity for brands to connect with their audience in meaningful, creative and impactful ways. With consumer spending on Valentine’s Day reaching significant levels year after year, it remains a key moment for retailers and DTC brands to boost sales, enhance brand loyalty and engage with customers. According to Capital One Shopping, U.S. consumer spending on Valentine’s Day was projected to reach $26.6 billion, underscoring the importance of this holiday for ecommerce and retail businesses. To help your brand stand out, we’ve compiled actionable insights and strategies from some of the most creative and effective Valentine’s Day campaigns. Read

Retail Omnichannel Strategy: How to Meet Multi-Channel Demands

Maeve Billings December 2, 2023

Excelling in omnichannel strategies is pivotal for retail brands striving to offer a seamless and integrated shopping experience. This article delves into the definition of omnichannel, its importance and actionable steps to implement a successful omnichannel campaign. Real-life instances from companies like Warby Parker, Steve Madden and Fabletics illustrate the effectiveness of these strategies. Key Takeaways: Omnichannel integrates sales and marketing across various channels for a unified customer experience. Nearly 90% of customers want an omnichannel experience. Constructing a successful omnichannel campaign involves consistent messaging, addressing customer needs and utilizing platform-appropriate CTAs. Different pathways of omnichannel retailing include marketplaces, social commerce and search,

Amazon Listings Unleashed: 6 Secrets to Achieving Peak Visibility

Maeve Billings November 14, 2023

Amazon isn’t just a platform; it’s a digital marketplace powerhouse where the right strategies can propel your products to the forefront. Here are six secrets to unlock peak visibility and skyrocket your sales: Understanding Amazon SEO Mastering Title Creations Strategic Keywords Crafting Compelling Descriptions Prioritizing Customer Reviews and FAQs Implementing Compelling Visuals 1. Understand Amazon SEO Fundamentals Amazon SEO is the unsung hero that can elevate your product rankings, driving traffic, boosting visibility and ultimately increasing conversion rates. In a landscape where 63% of online shoppers initiate their product searches on Amazon, navigating the A10 algorithm is crucial. The A10 algorithm, succeeding the

Elevate Your Cyber 5 Strategy: Lessons from Innovative Campaigns

Maeve Billings October 2, 2023

As the Cyber 5 frenzy approaches, retail brands are gearing up to seize the opportunity of this monumental shopping week. Global online sales for Cyber Week in 2022 reached an astounding $281 billion, cementing its status as an international event that warrants the attention of marketers worldwide. With consumers spending 4% more online than the previous year, totaling $35.27 billion in the U.S. alone, the stakes have never been higher. Let’s explore strategies that not only drive revenue but also resonate with consumers on a deeper level. Authenticity and Values: Davines’ Green Friday In today’s consumer landscape, authenticity is paramount. Consumers gravitate towards

Author: Maeve Billings

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