Author: Linda Shein


CNSS Panel Session Recap: “How to Reenergize Customers With Back to School”

Today’s guest post is by Linda Shein, Retail Innovator & Business Growth Architect.   Thanks to CommerceNext for inviting me back to moderate at the Spring Summit, “Marketing for the Next Normal.” Our A-Team panel shared great insights, and included Mike Dupuis, Chief Digital Officer, SPARC Group (Forever 21, Lucky Brand, Aeropostale, Eddie Bauer, Nautica, Brooks Brothers); Angela Clark, EVP Digital, True Religion; Stephan Jacob, Founder & COO, Cotopaxi (digital-first outdoor brand); and Mark Pinard, Head of Product Marketing, Lob (direct mail innovator). Watch the full session here. Following are key takeaways around cultivating best practices in a sea of constant change, for Back

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