The CDP space is still evolving, and companies are still working out how to make the most of the new tech. Before you decide if a CDP is right for your company, it’s important to do some groundwork. You need to understand what sets a CDP apart from other martech solutions, how a CDP can create value and how long the implementation process can be.read more
Jordan works closely with the content team and product experts at Exponea to create material that brings value to readers. With a background in teaching, training, and marketing, Jordan uses case studies, presentations, newsletters and more to illustrate what's possible in the martech world today.