Fueling Ecommerce Marketing Growth With A Customer Data Platform
Jordan Torpy
February 24, 2020
It’s the technology that’s on every direct-to-consumer (DTC) and retail marketer’s mind: the customer data platform (CDP). Vendors make big claims about its ability to revolutionize your marketing. Analysts are more cautious. The reality is, the CDP space is still evolving, and companies are still working out how to make the most of the new tech. But those that have found a place for the platform are seeing some good results. Before you decide if a CDP is right for your company, it’s important to do some groundwork. You need to understand what sets a CDP apart from other martech solutions, how a
