Everything Has Changed: How Marketers Should Respond To New Consumer Behaviors During COVID-19
Hailey Riggle
May 3, 2020
While no one knows what the full impact of the COVID-19 pandemic will be, social distancing and economic shutdowns will have a lasting impact on consumer behaviors and the way people engage with digital media. As the crisis continues, 95% of Americans are currently under stay-at-home orders and new social distancing lifestyles and behaviors are changing the way consumers interact with content across platforms. In recent weeks, internet usage is reported to have increased by 50-70%. Social platform usage, messaging and video communication are all on the rise, along with short-form video, streaming OTT and podcast engagement. This increase in time spent with
