Brittney Kleinfelter


Brittney is the Marketing Director for CommerceNext and part of the team at Chameleon Collective. She spent the early part of her career developing digital marketing campaigns for St. Martin’s Press and Macmillan Publishers. Her work in publishing led her to manage a project developing a custom marketing analytics dashboard with a local startup, which led to an interview with and a story in The New York Times. Later, Brittney moved on to work in high tech B2B for Intralinks and Synchronoss Technologies, where her team won an Acquia Award for High Technology Website in 2016. Over the last two years, she has turned her focus to retail and e-commerce companies, helping marketing teams grow their revenue and brand exposure through paid and organic search.

Posts by Brittney:

MediaMouth Network Podcast

A dynamic rebrand of Weight Watchers in both name (to WW)  and intention has led to a focus on community, impact, and wellness, reimagining the brand into the future. Jon Mandell, SVP, Membership Marketing and Global Ecommerce of WW (formerly Weight Watchers) joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within) to discuss WW's growth marketing.

read more
MediaMouth Network Podcast

Customer acquisition and retention in both online and physical environments is something Sarmad Saghir, VP of Acquisition for Adore Me (a sleepwear and activewear company offering a monthly lingerie subscription service), knows a thing or two about. He joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Catherine Schepis (American Fashion Podcast, and Lean Canvas Advisory).

read more
MediaMouth Network Podcast

Hear why air purifiers like Molekule are an important factor in wellness and beauty. Gaurav Agarwal, SVP of Growth and Strategy for Molekule, creating air purifiers that utilize the photoelectrochemical oxidation technology, joins Marc Raco and guest hosts Joe Yakuel (Agency Within) and Julia Macalaster (Def Method).

read more
MediaMouth Network Podcast

Learn how Thrive Market's moves to attract health-focused and trendy members while being ahead of the curve has led to an active community and a direct to consumer product offering that leans toward the health-conscious alternative goods. Sunil Kaki, SVP of Marketing for Thrive Market, joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within).

read more
MediaMouth Network Podcast

The very successful Chubbies brand (most radical shorts known to mankind have arrived to take men out of the 'Capri' age of shortswear) has truly evolved over time, with thoughtful strategy in growth and performance marketing.  Founder/CMO/CTO Tom Montgomery shares an inside look into the thinking,  strategy, and ambitions of Chubbies.

read more
Benchmarking Research Report

The results of our ecommerce marketing survey are in, and traditional retailers have some significantly different priorities from their digital-first direct-to-consumer (DTC) counterparts. Download our free report, “How Leading Retailers and Direct-to-Consumer Brands are Investing in Digital,” and find out how your marketing budget compares to other top brands.

read more
How Estee Lauder Engages Customers with Micro-Storytelling

Even before the rise of the internet and smartphones, Estée Lauder, the founder of Estée Lauder Companies, knew the importance and complexities of telling stories to connect and capture an audience. At the 2018 CommerceNext conference, Tricia Nichols, Senior Vice President of Customer Marketing at Estée Lauder, shared how her team successfully harnesses the art of micro-storytelling to capture an audience, share brand values and create customer loyalty. The goal of micro-storytelling is fostering brand bonding—the building of rational and emotional bonds between customer and brand as a part of the customer experience.

read more
Shoedazzle

The fashion industry is known for taking risk on the runway. TechStyle—the fashion group with brands like ShoeDazzle, Fabletics and JustFab—takes risk on and off the runway, driving innovation through a unique test-and-learn culture tailored around consumer behavior. TechStyle's performance marketing efforts center around brand values. For many companies, these two concepts are mutually exclusive, but Laura Joukovski, Chief Media Officer at TechStyle, told our co-founder, Veronika Sonsev, exactly how they are not like others companies.

read more

Get Updates

Want More Details?


Contact Us

Conference Venue

New York Hilton Midtown
1335 6th Ave
New York, NY 10019

ABOUT US | 2019 EVENT