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CommerceNext is excited to partner with the Global Ecommerce Leaders Forum (GELF), a community and conference 100% focused on cross-border and international ecommerce founded in 2014. GELF NYC 2021 will be co-located at CommerceNext IRL September 28th and 29th at the Sheraton New York Times Square.
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GELF attendees will have access to all of the GELF content and programming as well as all of the CommerceNext IRL programming including conference sessions and the Discovery Lounge designed to connect attendees and enable the discovery of new ideas and technologies – all in a relaxing and fun environment.
GELF NYC 2021 delivers two days of cross-border content and international ecommerce programming. GELF’s keynotes, sessions, executive roundtable meetups and networking activities will explore:
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The “echo boom” in cross-border ecommerce sales
How leaders are re-prioritizing global markets as they invest in fast-growing international hotspots
The way DTC brands are re-connecting with post-pandemic shoppers via influencers and digital discovery practices
Strategies ecommerce leaders are using to overcome supply chain constraints such as leveraging drop shipping and micro-fulfillment opportunities.
…and much more
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Join speakers from global brands like Crocs and Walmart as well as hot DTC start-ups. Learn about the latest generation of cross-border ecommerce technologies and how global leaders are localizing key operational aspects of their international retail strategies.
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Agenda
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Day 1: Tuesday, September 28th | CommerceNext Day 1
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]10:20-10:45 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]
Keynote
📄Opening Keynote @The Global Stage: What’s Trending in a Post Pandemic World
Keynote
📄Keynote Fireside: Multiplying AEO’s Brand DNA Globally with D2C Growth
Keynote
📄Afternoon Keynote Super Session: Three Stages to Profitable Cross-Border Ecommerce
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]3:00-3:29 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]📄Heating Up a Global Presence: A Cross-Border Case Study with Made In and Flow Commerce
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]3:30-3:59 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]📄Regional Growth Showcase: LATAM Comes Online
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]4:00-4:30 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]📄Global Innovation Showcase: How Elemis Leveraged a Progressive Web App Strategy to Deliver a Future-Proof Global Experience
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Day 2: Wednesday, September 29th | CommerceNext Day 2
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]10:25-10:55 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]
Keynote
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]10:55-11:20 AM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Keynote
📄Executive Leaders Keynote Panel: How Collaborative Ecommerce Drives Crocs’ Global Growth Story
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]1:45-2:10 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]
Keynote
📄GELF’s Afternoon Keynote Panel: Scaling Digital-driven Distribution Globally
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]3:05-3:40 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]📄Regional Growth Showcase: EMEA – Blending Maturing and Early Stage Growth Opportunities
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]3:40-4:20 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]📄Global Innovation Showcase – Understanding the Today’s Cross-Border Customer Journey
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]4:20-4:45 PM ET[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]
Keynote
📄Design to be Discovered: Creative for Data-Driven Marketing
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The Global Stage: The Road Ahead
GELF is excited to welcome back Jose Nino, Vice President of Global E-Commerce & Digital Strategy at US Polo Assn Global Licensing.
Jose will explain how USPA’s diverse communities of retail partners connect with online fans around the world while overcoming lingering challenges from the pandemic.
Learn how to play China’s big bounce back – and why Pinduoduo and WeChat factor into successful China ecommerce strategies.
Jose will also discuss looming challenges that DTC brands face working with Amazon in Europe – and why you should explore marketplace alternatives in Europe.
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Keynote Fireside: Multiplying AEO’s Brand DNA Globally with D2C Growth
The pandemic reinforced the need for global retail ecommerce leaders to work together to overcome one of the century’s greatest challenges.
Valerie de Charette, Head of International Ecommerce at American Eagle Outfitters, will sit down with Patrick Bousquet-Chavanne, CEO of leading cross-border platform ESW, to discuss the complexities of expanding globally through the D2C channel.
Valerie and Patrick will discuss global expansion challenges ranging from localization and logistics to data management, legal compliance, and proving ROI internally.
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Afternoon Keynote Super Session: Three Stages to Profitable Cross-Border Ecommerce
Kai Li and Agustin Farias kick off GELF’s afternoon super-session by explaining how to successfully stage your international expansion plans – and how to do so profitably.
In an opening presentation, Kai will share insights about how REVOLVE successfully launched in Mexico and what’s next for REVOLVE the DTC brand targets opportunities in Brazil, the Middle East and SE Asia.
Drawing on years of experience with eBay, Walmart and Everlane, Agustin will share key learnings and take-aways about expanding into top-tier markets like Canada, Australia, the UK and Western Europe.
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Building a Cross-Border Strategy: Finding Your Path
Two value props have defined global ecommerce– speed and price. The pandemic showcased another key dynamic – pricing power of international logistics players.
Learn how DTC brands, eBay sellers and global platforms like Alibaba are demystifying cross-border logistics by building flexible and consultative relationships with international shippers, carriers and delivery agents.
Explore why “us vs them” mentalities are ebbing as modular logistics solutions emerge. We discuss why the post-order customer experience has emerged as one of the defining strategies for improving cross-border conversion rates and lifting global ecommerce sales.
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Heating Up a Global Presence: A Cross-Border Case Study with Made In and Flow Commerce
As cross-border shopping has exploded recently, having an international online presence has become a strategic imperative for brands. Our panel examines decisions to lean into cross-border, offering insights into the strategic approach brands are taking to grow their international business. CEO and co-founder of Made In Chip Malt discusses the brand’s cross-border opportunity and strategic approach to global expansion. Juliana Pereira offers a sneak peek into a new Flow Commerce study that profiles cross-border consumer trends in the 8 top global markets.
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Regional Growth Showcase: LATAM Comes Online
The pandemic accelerated the shift from brick-and-mortar to online shopping – especially in key LATAM markets Mexico, Brazil, Argentina, Colombia, Chile and Peru.
Combining proprietary shopping and customer identity data and the latest insights from DTC leaders, our panelists discuss how to overcome multiple points of friction spanning cross-border operations and customer engagement. Learn how to build an intuitive and secure online checkout, provide timely order visibility and deliver orders quickly & securely. Gain insights into supporting shoppers from different cultures via respectful customer service across multiple channels and languages.
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Global Innovation Showcase: How Elemis Leveraged a Progressive Web App Strategy to Deliver a Future-Proof Global Experience
Tom Bennici and Duke Marr discuss PWA benefits, share ideas for engaging and converting customers via unique customizations and speak to Elemis’ global strategy and the roadmap ahead.
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Executive Leaders Keynote Panel: How Collaborative Ecommerce Drives Crocs’ Global Growth Story
Our fireside conversation with Crocs senior ecommerce leaders breaks new ground by exploring:
How “winning” is different in Asia than Europe – and why “cutter cooker” market entry approaches don’t work in some key Asia markets
How digital is transforming global distribution – and what to do where distributors have traditionally owned a international market
The evolving role of international marketplaces
Advantages to building one coordinated the digital team – and the challenges “getting there”
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GELF’s Keynote Fireside: A Data-based Model to Drive International DTC Growth Strategies and Profitability
Growing international D2C online sales, generating ecommerce ROI and maintaining profit margins is a huge challenge for multi-portfolio brands investing in DTC strategies localized for different markets.
Marquee Brands has successfully extended its ‘digital first’ approach globally, launching localized webstores for key brands BCBG, Motherhood and A Pea in the Pod that capture strong international demand.
Our panelists discuss how customized strategies based on big-data analysis and dynamic local-market pricing capabilities allow these brands to grow international online sales while maintaining profit margins aligned with their domestic performance.
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Global Ecommerce Growth Panel: Revisiting Opportunities in China
For many brands, International ecommerce expansion means betting on China – a gamble that’s getting more nuanced and complex. Some global leaders have recently reversed course on working with China’s dominant ecommerce marketplace platforms. Others are pursuing digital-first distribution partners that include emerging social commerce platforms, KOLs and influencers and hybrids of more traditional go-to-market models.
Our panelists share advice on matching the right opportunities to the right partners for today’s China – and why it might be time to revisit your perspectives on China – and rethink your strategies.
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GELF’s Afternoon Keynote Panel: Scaling Digital-driven Distribution Globally
Today we see many global brands re-accelerating their direct-to-consumer ecommerce strategies; in many cases working with traditional wholesale and brick-and-mortar partners to provide end-consumers with the ease and accessibility of online shopping. Our panel weighs in on the international ecommerce growth opportunities ahead – and the operational challenges they face as digital wholesale disruption transforms traditional go-to-market global modes and strategies.
We discuss how to move quickly to optimize international ecommerce sales opportunities, what to look for in local distribution and technology partners – and when and what to outsource.
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Regional Growth Showcase: EMEA – Blending Maturing and Early Stage Growth Opportunities
EMEA offers a blend of exciting cross-border ecommerce growth opportunities that range from mature markets in Western Europe to more exotic, fast-growing markets of the Middle East and Africa.
Our panel explores how global ecommerce leaders are overcoming operational and regulatory challenges producing border friction within the Euro-zone and Africa while also localizing ecommerce operations.
Whether you’re new to global ecommerce – or taking your EMEA digital growth strategies to the next level – our panelists share insights and advice about launching ecommerce in new EMEA markets and/or scaling existing operations.
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Global Innovation Showcase – Understanding the Today’s Cross-Border Customer Journey
The customer journey has changed markedly as more shop online and spending behaviors shift post-pandemic. Our panelists share data and transactional insights profiling how leaders are tackling cross-border pain points creating friction for global online sellers. Whether the friction stems from accepting local or cross-border payments so shoppers can pay however they prefer – or from overcoming complex cross-border trade regulations that create costs and complexities – Job #1 is delivering a smooth, friction-free experience. Learn how your customers’ journey has changed – and what lies ahead for brands expanding internationally.
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Design to be Discovered: Creative for Data-Driven Marketing
We close by exploring how brands are using localized creative to be discovered by shoppers in global markets. Nico Westermann from Facebook will share how to build meaningful people-first work by engineering serendipitous moments of discovery. Learn about the creative possibilities on Facebook’s platforms based on people’s behavior, their relationship to a business, and success stories. For marketers and creatives hungry for new ideas, Nico will share guidance for how to pivot from hoping to be found to designing to be discovered.
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Castore Case Study: Taking a Premium Sportswear Brand Global
From day one, Castore’s Co-founders had the vision and ambition to build a global brand, to compete with the global titans that dominate the sportswear market. Through partnerships with the English Premier League and Olympic gold medal winning athletes, Castore has carved out a premium positioning that provides a huge global growth opportunity. Hear how Castore is leveraging SEKO’s global facilities to enhance the customer experience for consumers around the world, and what the future holds for this fast growing British sportswear brand.
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