Announcing the CommerceNexty Winners of 2024
Peer-Reviewed Awards for Marketing & Ecommerce Achievements Among Retail & DTC Brands
The CommerceNexty’s are our way of celebrating industry titans and leading brands that deliver outstanding results in marketing and ecommerce.
This year, the CommerceNextys will be back and better than ever! Winners will be awarded at the 2024 CommerceNext Growth Show, June 11-13 at the New York Hilton Midtown.
The award categories are:
- Marketing Innovator of the Year
- Most Impactful Social Responsibility Campaign
- Best Use of Data or Technology in Marketing
- Most Effective Brand Storytelling
- Outstanding New Ecommerce Experience
- Best Use of a New Channel
- Women in Retail’s Top Woman of the Year Award
Nominations are now open for the categories above.
Please nominate yourself, a client or a colleague using the nomination form
2024 Winners
After reviewing 100+ nominations, we narrowed it down to 29 finalists across 7 categories.
Below are the winners!
1. Marketing Innovator of the Year
e.l.f. Cosmetics launches a true-crime parody documentary capturing widespread ‘e.l.f. pinching’ in households everywhere on Amazon Freevee.
2. Most Impactful Social Responsibility Campaign
Patagonia joins the campaign for a Safe and Healthy California.
3. Best Use of Data or Technology in Marketing
Carhartt collaborates with Bluecore to embrace a customer-centric marketing approach for new revenue opportunities.
4. Most Effective Brand Storytelling
Coach's "In My Tabby" campaign intertwines the iconic Tabby bag with personal narratives, spotlighting the transformative moments and enduring strength that define us.
5. Outstanding New Ecommerce Experience
American Eagle collaborates with Amazon Prime Video's "The Summer I Turned Pretty" for a seamless shopping experience.
6. Best Use of a New Channel
Sephora's SEPHORiA: House of Beauty, merges digital and physical spaces in a tribute to beauty diversity, improving brand image and highlighting product distinction.
7. Women in Retail’s Top Woman of the Year Award
Stephanie Urban, Vice President eCommerce & Marketing, Vince Camuto
Award Timeline
| February 20 - April 5, 2024 | Community Nominations |
| April 23, 2024 | Finalists Selected |
| April 23 - May 14, 2024 | Voting on Finalists |
| June 12, 2024 at CommerceNext | Announce Winners |
The winners get a special VIP experience at CommerceNext,
including complimentary hotel rooms, press mentions and other perks!
Award Rules:
- Winners can only be from retailers or DTC brands.
- Self-nominations are encouraged, as are any nominations on behalf of other retailers and brands.
- Voting is limited to 3 votes per company and 1 vote per person
- Winners are selected based on a combination of our board of judges and a popular vote. The popular vote will contribute 50% to the overall score.
The board of judges includes:
- Samir Desai, EVP, Chief Digital + Technology Officer at Abercrombie & Fitch Co.
- Chris Hardisty, CEO at Alexis Russell Jewelry
- Javier Marimon, Senior Director of Digital Product Management at Alo Yoga
- Jeff Gerstel, CMO at B&H Photo
- Angela Hsu, Frmr CMO at Bed, Bath & Beyond (Formerly Overstock)
- Emily Culp, Chief Strategy & Brand Officer at BodyHealth
- Liesel Walsh, Frmr SVP Marketing & Customer Experience at Boston Proper
- Joe Megibow, CEO at Bright Cellars
- Billy May, CEO at Brooklinen
- Elyse Burack, Frmr Head of Marketing at Capsule
- Jon Mandell, Chief Customer Officer at Cooper’s Hawk Winery & Restaurants
- Roshan Varna, SVP Digital at Delta Galil
- Vijay Talwar, Chief Digital and Customer Officer at Dufry Group
- Matt Gehring, CMO at Dutch Pet
- Ekta Chopra, Chief Digital Officer at e.l.f. Beauty
- Shawna Hausman, SVP, Global Ecommerce at ESPRIT
- Doug Jensen, SVP, GTM Analytics & Activation and Learning COE at Estee Lauder Companies, Inc.
- Brian Seewald, SVP, Omni-channel Experience & Operations at EXPRESS
- Sunil Kaki, Frmr CMO at FIGS
- Geoff Sanders, CMO at Firstleaf
- Kacey Sharrett, VP, Direct to Consumer at GoPro
- Danielle Schmelkin, CIO at J.Crew Group
- Derek Yarbrough, CMO at J.Crew Group
- Sarah Rasmusen, Frmr EVP, Chief Innovation Officer at Lands’ End
- Qun Wei, Head of Analytics at Lemonade
- Sierra Marcinko, Director of Marketing at Lulu & Georgia
- Andrew Fried, SVP, Direct to Consumer at Mint Mobile
- Suruchi Shukla, Vice President Marketing at Minted
- Sarah Wallis, COO at Minted
- Scott Ableman, Venture Partner at NextGen Venture Partner
- Julie Evans, VP and CMO at Omaha Steaks
- Steven Young, CMO at Poshmark
- David Cost, VP of Digital & Ecommerce at Rainbow
- Bree Casart, CMO at Shutterfly
- Jenna Flateman Posner, CDO at Solo Brands
- Josh Krepon, President, US Direct to Consumer & Global Digital at Steve Madden
- Liana Thompson, Frmr VP, Global Ecommerce & Customer Service at Stuart Weitzman
- Carolyn Pollock, CMO at Tailored Brands
- Noam Paransky, Chief Omni and Innovation Officer at Tapestry
- Leslie Emmons Burthey, SVP Marketing at TeePublic
- Jason Nickel, SVP of Marketing at Ten Thousand
- Vivian Chang, Head of DTC at The Clorox Company
- Mike Lackman, Frmr President at Trade Coffee
- Charlie Cole, CEO at Tribute Technology
- Jeff Hamm, VP, Digital Experience and Operations at Ulta Beauty
- Daren Hull, Frmr President at Vera Bradley
- Naomi Jacobs, Sr. Director, Head of Social at Walmart
- Sarah Henry, VP, Head of Content, Influencer, & Commerce at Walmart
- Pano Anthos, Founder & Managing Partner at XRC Ventures
