[vc_row][vc_column][vc_column_text][vc_row full_width=”stretch_row_content_no_spaces” css=”.vc_custom_1527010147130{background-image: url(/wp-content/uploads/2018/05/agenda-bg.jpg?id=17845) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column el_id=”heading-banner”][vc_empty_space][vc_column_text]

Conference Agenda

July 31 – Aug 1, 2019 / Grand Hyatt New York, NY 10017

[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”days”][vc_column offset=”vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12″][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]

Day OneWednesday, July 31st, 2019

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Day TwoThursday, August 1st, 2019

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][vc_row el_id=”day1″ el_class=”container”][vc_column][vc_column_text el_class=”day-heading”]

Day One

Wednesday, July 31st, 2019

[/vc_column_text][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]7:30am[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

Early Entry / Registration Opens

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]8:00am – 9:00am
60 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

Breakfast

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]9:00am – 9:15am
15 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

Welcome to CommerceNext

Scott Silverman
Co-Founder @ CommerceNext

Angela Hsu
SVP Marketing & eCommerce @ Lamps Plus[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]9:15am – 9:35am
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Keynote

Deconstructing Today’s Digital-First Consumer

Maureen Sullivan
COO @ Rent the Runway

Interviewed by Danny Wright
Chief Brand Officer @ AdWeek

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]9:40am – 10:00am
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Keynote

Measuring Up: How 100+ Leading Retailers Are Investing in Digital Commerce

Bob Meixner
Director of Product Strategy – Commerce & Loyalty @ Oracle

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]10:00am – 10:20am
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

Break

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]10:20am – 10:50am
30 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Panel

Unlocking the Secrets to Loyalty and Retention

Moderator: Scott Ableman
SVP Marketing, Americas @ GTT

Allegra Stanley
VP, Loyalty @ Sephora

Sunil Kaki
SVP of Marketing @ Thrive Market

Liesel Walsh
VP, CRM, Loyalty and Insights @ Party City

Lewis Gersh
Chief Stamp Licker @ PebblePost

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]10:55am – 11:25am
30 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Panel

The Balancing Act: Brand vs Performance Marketing

Moderator: Sean Finnegan
Partner @ Chameleon Collective

Tom Montgomery
Co-Founder & Chief Digital Officer @ Chubbies Shorts

Karen Clark
VP of Marketing Communications & Partnerships @ thredUP

Matt Gilbert
CEO @ Pepperjam

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]11:25am – 12:05pm
40 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

Roundtable Discussions

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]12:05pm – 1:05pm
60 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

On the Menu: Networking & Lunch

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]1:05pm – 1:25pm
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text css_animation=”none” el_id=”#modal_ID_Purple”]

Keynote

Purple & The Power of Brand Storytelling

Joe Megibow
CEO @ Purple

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]1:30pm – 1:50pm
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Keynote

Personalization as a Full-Funnel Strategy: How to Do It At Scale

Joe Yakuel
Founder & CEO @ Agency Within

Mike Lackman
CEO @ Trade Coffee

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]1:50pm – 2:10pm
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

Break

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”20px”][vc_column_text el_class=”day-heading”]

Breakout Sessions

Breakout Theme: Elevating Marketing Fundamentals

[/vc_column_text][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]2:10pm – 2:30pm
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Session 1

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner el_class=”session-orange” width=”1/3″][vc_column_text]Track: Scaling Core Marketing Channels

Next Generation Facebook & Instagram Marketing for Retail

Kevin St. John
Industry Manager, Retail @ Facebook

Conor Ryan
Co-Founder & CIO @ StitcherAds

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-yellow” width=”1/3″][vc_column_text]Track: Storytelling & Organic Marketing

Organic Social: How to Build a Community of Raving Fans

Moderator: Farzana Nasser
Marketing Strategy Consultant @ Chameleon Collective

Emily Culp
CEO @ CoverFX

Griffin Thall
CEO & Co-Founder @ Pura Vida Bracelets

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-brown” width=”1/3″][vc_column_text]Track: Retention & Customer Lifetime Value

Personalized Promotions for Subscriber Growth: A Headspace Success Story

Dan Kessler
VP Business Development & Partnerships @ Headspace

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]2:45pm – 3:05pm
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Session 2

Reverse Engineering Google: A Deep Dive into Smart Bidding

Andreas Reiffen
Founder and CEO @ Crealytics

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-yellow” width=”1/3″][vc_column_text]Track: Storytelling & Organic Marketing

Secrets to Survival: Five Facebook Growth Drivers Every E-comm Marketer Must Know

Simon Whitcombe
VP, Global Marketing Solutions – eCommerce, Disruptors, Travel @ Facebook

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-brown” width=”1/3″][vc_column_text]Track: Retention & Customer Lifetime Value

After the Buy Button: CLTV Leakage and Why Marketing Should Own the Customer Experience

Indy Guha
VP Growth Marketing @ Signifyd

Meg Bedford
VP, E-Commerce @ TUMI

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]3:20pm – 3:40pm
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Session 3

Amazon: The Five Steps to Sales Growth

Joshua Owens
CEO @ SupplyKick

Derek Laninga
National Sales Manager @ Dometic

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-yellow” width=”1/3″][vc_column_text]

Track: Storytelling & Organic Marketing

Partnership Performance: a Discussion with Squarespace

Veronica Gauthier
Director of Key Accounts @ Acceleration Partners

Brianna Hanan
Media Strategist, Media and Acquisition @ Squarespace

More >

[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-brown” width=”1/3″][vc_column_text]Track: Retention & Customer Lifetime Value

Measuring Up: How Dagne Dover Uses Customer-Centric Benchmarking to Build their Brand

Margaret Gorin
Head of Growth Strategy @ Custora

Vadim Grinberg
VP Consumer Growth & Insight @ Dagne Dover

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]3:55pm – 4:15pm
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Session 4

The Science of Path to Purchase in a Customer-Obsessed World

Julie Lyle
Former CMO @ Walmart, Prudential, Barnes & Noble

Shawn Schwegman
Co-Founder @ DemandJump

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-yellow” width=”1/3″][vc_column_text]Track: Storytelling & Organic Marketing

How Leading Retailers Use Conversational AI to Drive Sales

Christian Brucculeri
CEO @ Snaps

Naomi Jacobs
Director of Social Strategy & Business Development @ QVC

Ramesh Ayyagari
Manager of Digital Product Management & Strategy @ Lane Bryant

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-brown” width=”1/3″][vc_column_text]Track: Retention & Customer Lifetime Value

Engaging On-The-Go Shoppers with Mobile Messaging

Brian Long
CEO @ Attentive

Allie Egan
President and CEO @ Cynthia Rowley

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]4:15pm – 4:35pm
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

Break

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]4:35pm – 5:05pm
30 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Panel

Getting Under the Hood with Attribution

Moderator: Rick Egan
SVP, Marketing @ US Autoparts

Geoffrey Sanders
Senior Vice President, Growth @ Casper

Barkha Saxena
Chief Data Officer @ Poshmark

Stephen Kuhl
Co-Founder & CEO @ Burrow

Scott Gifis
President @ AdRoll

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner el_id=”day2″][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]5:10pm – 5:30pm
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Keynote

Doing Well While Doing Good: How Tumi Makes the Connection

Charlie Cole
Global Chief eCommerce Officer @ Samsonite
Chief Digital Officer @ Tumi

Steele Ford
SVP, Strategic Partnerships @ ALSAC/St. Jude Children’s Research Hospital

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=”container” el_id=”day2-container”][vc_column][vc_column_text el_class=”day-heading”]

Day Two

Thursday, August 1st, 2019

[/vc_column_text][vc_raw_html el_id=”day2-mobile”]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]7:30am[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

Early Entry / Registration

Breakfast

Sponsored by D3 NYC[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]9:00am – 9:10am
10 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

Welcome to CommerceNext

Veronika Sonsev
Co-Founder @ CommerceNext

Jon Mandell
SVP, Membership Marketing & Global Ecommerce @ WW[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]9:10am – 9:30am
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Keynote

Why Customer Experience is The Ultimate Marketing Tool

Ali Weiss
SVP of Marketing @ Glossier

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]9:35am – 9:55am
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Keynote

How Mastering Retention Can Fuel Acquisition

Yoav Susz
VP, Revenue @ Optimove

Elisha Singh-Kramer
Lifecycle Marketing Manager @ Talkspace

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]9:55am – 10:20am
25 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

Break

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]10:20am – 10:40am
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Keynote

Adapting Traditional Retail for Today’s Digital Customer

Denise Incandela
Head of Fashion, Walmart.com, Jet.com, Shoes.com, Barenecessities.com

Interviewed by Sarah Nassauer
Reporter for Wall Street Journal

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]10:45am – 11:15am
30 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Panel

Level Up the Foundations: Search, Social & Video

Moderator: Emily Hickey
Founder @ Chief Detective Growth Consulting

Jason Nickel
Former VP @ GREATS

Leslie Emmons Burthey
VP of Marketing @ FabFitFun

Sarmad Saghir
VP of Acquisition @ Adore Me

Christina Augustine
Chief Customer Officer @ Bloomreach

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]11:15am – 12:00pm
45 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

Roundtable Discussions

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]12:00pm – 1:00pm
60 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

On the Menu: Networking & Lunch

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]1:00pm – 1:25pm
25 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Keynote

How to Create A Test & Learn Culture Without Fear

Laura Jones Joukovski
CMO @ TechStyle Fashion Group

More >

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]1:25pm – 2:00pm
35 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Panel

The Ingredients of a Successful Marketing Team

Moderator: Kieran Luke
GM Credentials @ General Assembly

Micky Onvural
CEO @ Bonobos

Ben Harrell
CMO @ Priceline

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]2:00pm – 2:15pm
15 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

Break

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text el_class=”day-heading”]

Breakout Sessions

Breakout Theme: The Next Marketing Frontier

[/vc_column_text][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]2:15pm – 2:35pm
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Session 1

How Rothy’s Unlocked DNVB Success by Applying a Digital Approach to TV

Philip Inghelbrecht
CEO @ Tatari

Matt Gehring
Vice President, Growth @ Rothy’s

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-yellow” width=”1/3″][vc_column_text]Track: AI & Marketing Automation

CDPs & Intelligent Segmentation for Personalization at Scale

Tamara Gruzbarg
Head of Industry Insights @ ActionIQ

Nivy Swaminathan
DVP, Analytics @ Hudson’s Bay Company

Michelle Glaser
Director of Analytics, WeightWatchers

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-brown” width=”1/3″][vc_column_text]Track: The Future of Marketing & Ecommerce

Creating Ingenious Sales-Boosting Customer Experiences Using AR

Dalia Lasaite
CEO and Co-Founder @ CGTrader

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]2:50pm – 3:10pm
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Session 2

Digging into Digital Audio Advertising: Making the Most of Streaming Music, Podcasts and Smart Speakers

Lauren Fisher
Principal Analyst @ eMarketer, Inc.

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-yellow” width=”1/3″][vc_column_text]Track: AI & Marketing Automation

Return of the Mack: Achieving Unprecedented Growth on Paid Search & Shopping

Justin Hayashi
President & Co-Founder @ New Engen

Brian Fesen
Head of Marketing @ Mack Weldon

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-brown” width=”1/3″][vc_column_text]Track: The Future of Marketing & Ecommerce

How Alternative Payments Can Drive Business Results

Jennifer Bennett
Senior Director, Sales @ Affirm

Kareem Gahed
CEO @ John Hardy

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]3:25pm – 3:45pm
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Session 3

Marketing Inside the Box: Packaging as a Marketing Platform

Danielle Brown
CMO @ Knix

Jennifer Daly
Director of Marketing @ LimeLight

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-yellow” width=”1/3″][vc_column_text]Track: AI & Marketing Automation

Marketing Creative: From Human + Guesswork to Human + Machine

Ryan Deutsch
SVP of Global Customer Success @ Persado

Rachel Zabriskie Walter
Chief of Staff, CSB Marketing @ Dell

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-brown” width=”1/3″][vc_column_text]Track: The Future of Marketing & Ecommerce

Creating Customer Experiences That Drive Lifetime Value

Sam Yagan
CEO @ ShopRunner

Payal K. Pande
Vice President, Global Loyalty Partnerships @ American Express

Phillip Jackson
Co-Host @ FutureCommerce Podcast

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]4:00pm – 4:20pm
20 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Session 4

Direct Mail for the Digital Age: Personalized and Attributable Physical Mail at Scale

Tatiana Afanasyeva
Head of Marketing & Growth @ Lob

Ray Yang
Director of Growth Marketing @ ThredUP

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-yellow” width=”1/3″][vc_column_text]Track: AI & Marketing Automation

How Snowe Automates Thoughtful Communication with Consumers

Andrés Modak
Co-Founder and Co-CEO @ SNOWE

Jack Riker
Director of Client Partnerships @ BounceX

More >[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”session-brown” width=”1/3″][vc_column_text]Track: The Future of Marketing & Ecommerce

The Future of DTC Brands: A Conversation Between Zia Daniell Wigder and Web Smith

Web Smith
Founder @ 2PM, Inc.

Interviewed by Zia Daniell Wigder
Chief Global Content Officer @ Shoptalk

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]4:20pm – 4:35pm
15 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text el_class=”light-heading”]

Break

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]4:35pm – 5:00pm
25 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Keynote

In-Store Experience is the Future of Retail

Rachel Shechtman
Founder, STORY & Brand Experience Officer @ Macy’s

More >[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]5:00pm – 5:30pm
30 mins[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

The CommerceNexty’s

Peer-Reviewed Awards Recognizing Marketing Achievements for Retailers & DTC Brands

MC: Yao Huang / Founder @ The Hatchery[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner el_class=”time” width=”1/4″ offset=”vc_col-lg-2 vc_col-md-2″][vc_column_text]5:30pm – 6:30pm
60 min[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”light-heading” width=”3/4″][vc_column_text el_class=”light-heading”]

Closing Reception

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Keynote

Deconstructing Today’s Digital-First Consumer

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About the Session

Today, it’s not just about selling online. Retailers have to offer always-on, constantly connected, seamless experiences across all customer touchpoints. The CommerceNext Conference opening keynote will dig deep into how the consumer has evolved in the digital era. Danny Wright, Chief Brand Officer at Adweek will interview Rent the Runway’s COO Maureen Sullivan on what this all means for retail and ecommerce businesses.
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About the Speakers

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Maureen Sullivan

Speaker | COO @ Rent the Runway

Maureen Sullivan serves as COO of Rent the Runway, where she drives growth and delivery of customer experience across all areas of the business. In her role as COO, she oversees numerous functions across the company including brand, marketing, product marketing, communications, design, creative and UX, as well as brand partnerships, fashion, merchandising and production. She also oversees the Customer Experience function — including the RTR store experiences. In her charter as COO, Maureen helps drives x-functional teams to deliver world-class experiences for RTR customers and reach financial objectives to fuel future growth. Previously, Maureen worked at AOL as President of AOL.com and Lifestyle Brands, where she led all elements of the AOL.com experience including programming, product, and engineering, as well as overseeing strategy, partnerships, and operations. Prior to this role, she was Senior Vice President of Brand, Marketing and Communications at AOL, a role in which she managed brand development and led the global re-branding of AOL. She managed consumer marketing and media investments, as well as public relations, internal communications, and company-wide CSR initiatives. Prior to that, Maureen was Chief of Staff at Google to the Global President of Advertising & Commerce. She serves on the board of the non-profit, Network for Good. Maureen graduated from Stanford University and lives in New York City with her husband and 3 children.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18612″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Danny Wright

Speaker | Chief Brand Officer @ AdWeek

Danny Wright combines a wealth of experience creating strategic partnerships for some of the industry’s most well know stars including, Aerosmith, Mariah Carey, Lauryn Hill, Dido, Maxwell, Run DMC, The Fugees, and Erykah Badu. As a sales and business development executive Mr. Wright has worked with Fortune 100 brands such as P&G, Dell, Samsung, Intel, AT&T, Verizon and media companies like MTV, VH1, NBC/Telemundo, Bravo and the BBC. Mr. Wright has over 20 years of professional experience leading sales and business development teams and executing high revenue deals. Currently, as the Chief Brand Officer at Adweek, Mr. Wright is charged with developing the global strategy for all Adweek awards, events and the relaunch of Brandweek.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_MeasuringUp” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Keynote

Measuring Up: How 100+ Leading Retailers Are Investing in Digital Commerce

About the Session

With all the buzz about DTC brands, CommerceNext and Oracle conducted research showing how DTC brands are outspending traditional retail brands in marketing—and what challenges and opportunities this brings. In this session, Bob Meixner – Director of Product Strategy – Commerce & Loyalty @ Oracle – walks us through this report highlighting the implications of a new retail “experience economy”, where marketing budgets are shifting to, and where they will likely shift in the near future. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18734″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Bob Meixner

Speaker & Advisor | Director of Product Strategy – Commerce & Loyalty @ Oracle

Bob Meixner is Director of Product Strategy, Oracle Commerce Cloud and Loyalty Cloud, focused on omnichannel, AI-driven commerce and marketing. Meixner has been helping businesses optimize and scale their digital experiences for 13 years. He resides in New York City and when he’s not talking about digital customer experience, he can found navigating the boutique fitness studio scene.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_LoyaltyRetention” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Panel

Unlocking the Secrets to Loyalty and Retention

About the Session

Given how much retailers and DTC brands invest in customer acquisition, we would be remiss not to cover the other side of the coin—customer retention. Capitalizing on retention and commanding loyalty from existing customers is critical to a company’s viability and long-term success. This panel will cover the hardest questions around retention and loyalty, like: What is loyalty, really, and how can we measure it? How does customer participation in loyalty programs translate into actual customer loyalty? How can we track the value of a customer and extend engagement across digital, physical, and indirect channels?

About the Speakers

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Scott Ableman

Speaker | SVP Marketing, Americas @ GTT

Scott is a marketing executive, advisor, and VC for companies in the ecommerce, digital media, and ed tech space. He has served as Chief Marketing Officer for three Internet Retailer 500 companies, and is currently building a marketing function in the Americas for cloud networking giant GTT.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18759″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Allegra Stanley Krishnan

Speaker | Vice President of Loyalty @ Sephora Americas

AAllegra is responsible for leading the Beauty Insider program and Promotions for Sephora Americas. She is passionate about creating meaningful connections between Sephora and clients – generating lasting loyalty and relationships. Prior to joining Sephora in April 2015, Allegra spent 15 years at Gap Inc., where she held a variety of roles in CRM, Loyalty, Marketing, Inventory Management and Merchandising.

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Sunil Kaki

Speaker | SVP, Marketing @ Thrive Market

Sunil is a marketing executive with a proven track record for building high performing teams at Amazon, Intuit and Zulily. He is the SVP of Marketing at Thrive Market, a membership-based market that makes high-quality healthy products for every lifestyle.

More recently, he led the consumer marketing teams at Zulily ($1.5B in annual revenue and 25MM emails sent/day) and the global Paid Social efforts at Amazon ($120M budget/yr with Facebook and Twitter).

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Liesel Walsh

Speaker | VP, CRM, Loyalty and Insights @ Party City
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Lewis Gersh

Speaker | Chief Stamp Licker @ PebblePost

Lewis Gersh is Chief Stamp Licker (CEO) of PebblePost. Prior to PebblePost, Lewis founded Gersh Venture Partners (later Metamorphic Ventures), one of the first and largest seed venture funds in the country, focused primarily on B2B marketing and e-commerce technologies. The fund specialized in retargeting, e-commerce and database marketing. Prior to Metamorphic, Lewis founded and ran Worldly Information Network, a database direct marketing company that published on over 40 topics and delivered upwards of 1 billion email newsletters through both O&O and network sites. Lewis has served on many corporate and nonprofit boards, and is an accomplished endurance athlete, having competed in many Ironman triathlons, ultramarathons and parenting. He has a B.A. from San Diego State University and a J.D. and Masters in Intellectual Property from UNH School of Law.

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Panel

The Balancing Act: Brand vs Performance Marketing

About the Session

It’s a budgeting battle as old as retail itself: brand marketing vs. performance marketing. Sometimes these programs are run by different teams who have different business objectives, often putting internal teams at odds with each other—often a lose, lose for everyone. This panel comes from a new perspective, one that considers brand and performance marketing as one cohesive investment strategy. We will explore questions like: What is the right mix of brand vs. performance marketing spend? How are companies incentivizing collaboration between those two functions? How can marketers break down silos between brand and performance to provide a seamless customer experience with their brand?[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Sean Finnegan

Speaker | Partner @ Chameleon Collective

Sean brings a veteran’s perspective to digital media, mobility and social interaction and has held global digital leadership roles at major agencies including serving as Chief Executive Officer of Omnicom Media Group’s (OMG) Digital unit and President and Chief Digital Officer at Publicis’ Starcom MediaVest Group (SMG).

Upon leaving the agency space seven years ago, Sean became a full-time entrepreneur, building a series of companies and taking them through to financial exits. Through Chameleon Collective, Sean has recently incubated a new company called “The Room”, a weekly national salon dinner series for senior marketing executives that focuses on Connections, Content and Commerce. Finnegan is committed to mentorship and as such, is a Guest Lecturer at such venerated institutions as Georgetown University’s McDonough School of Business, Northwestern’s Medill Integrated Communications School and more. For Finnegan’s professional efforts and accomplishments, he has been named an American Advertising Federation Hall of Achievement Inductee, Advertising Age Media Maven, Mediaweek Media All Star, MediaPost All Star, one of min magazine’s “Most Intriguing People,” Internationalist Magazine Agency Innovator and OnMedia’s Madison Avenue “IT” List.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18325″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Tom Montgomery

Speaker | Co-Founder & Chief Digital Officer @ Chubbies Shorts

Tom Montgomery is a Co-founder & the Chief Digital Officer @ Chubbies, the brand that is spearheading the fight against the ever-expanding work week as Warriors of the Weekend. Tom leads all things related to the digital experience at Chubbies including Marketing, E-Commerce, Data & Analytics, and Customer Experience. Prior to co-founding Chubbies, Tom was an associate at Ridge Ventures, a San Francisco based venture capital firm focused on early stage media, e-commerce, and technology investing. Tom graduated from Stanford University in 2008 with a degree in engineering and is a Capricorn.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18741″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Karen Clark

Speaker | VP of Marketing Communications & Partnerships @ thredUP

Karen Clark is VP of Partnerships & Marcom at thredUP. She is focused on inspiring a new generation to think secondhand first through awareness campaigns, industry reports and retail partnerships. Her team recently led the launch of RAAS (Resale-As-A-Service), which allows retailers to plug into thredUP’s infrastructure to power secondhand experiences. She also runs the creation of thredUP’s Annual Resale Report, the leading industry study examining the trajectory of resale and consumer trends driving its growth. As one of thredUP’s first employees in 2010, Karen is passionate about ushering in the circular economy and a building a more sustainable fashion future.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18397″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Carrie Ask

Speaker | Brand President @ Men’s Wearhouse

Ms. Ask joined Tailored Brands in October 2018. Previously, she was executive vice president and president, global retail at Levi Strauss & Company (LS&Co), where she oversaw more than 2,900 retail stores in 30 countries and partnered with the global e-commerce team to define and deliver a seamless direct-to-consumer experience. Prior to LS&Co, Ms. Ask held senior leadership positions at NIKE, Inc., Petco, Target and BC Natural Foods, and served as associate principal in the retail practice at McKinsey & Company. She is a graduate of the United States Naval Academy and began her career by serving as an officer in the United States Navy. Ms. Ask earned a Master’s in Business Administration from Northwestern University, Kellogg Graduate School of Management.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18519″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Matt Gilbert

Speaker | CEO @ Pepperjam

Matt is the CEO of Pepperjam. An accomplished marketing cloud and digital advertising leader with a 20‐year track record of building and scaling high‐ growth companies and executing successful turnarounds. Matt is responsible for the overall strategic direction and day‐to‐day leadership of Pepperjam. Prior to joining Pepperjam in January of 2018, Matt was the turnaround CEO of Kinetic Social, a Facebook Marketing Partner. Prior to Kinetic, Matt was the co‐founder and COO of 500friends, a leading global SaaS loyalty marketing platform which he sold to Merkle in 2014. Prior to joining 500friends, Matt served as SVP of General Atlantic portfolio company, Webloyalty.com, where he was responsible for the company’s revenue generation activities and customer relationships. Previously, he was a co‐founder and SVP of IAC/InterActive’s Advertising Solutions Group and SVP and member of the management team credited with orchestrating the turnaround of Ask.com. Matt has also held key roles at Excite@Home.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_Purple” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Keynote

Purple & The Power of Brand Storytelling

About the Session

Purple’s brand is known for its innovation, both in its product and its storytelling. The Purple® Mattress first launched through viral video content that spoke to consumers and clearly defined a differentiated, breakthrough product. Purple’s CEO—Joe Megibow—will tell us how, in just 3 years, Purple’s grew into a $300M brand by leveraging video, creator collaboration, influencers and world-class digital marketing. But the story doesn’t end there, as this standout company continues to find new ways to amplify product and customer stories across real and digital channels.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Joe Megibow

Speaker | CEO @ Purple

Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_PersonalizationFullFunnel” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Keynote

Personalization as a Full-Funnel Strategy: How to Do It At Scale

About the Session

Let’s be honest—how effective is highly targeted media these days? It’s only gotten more expensive, increasing your customer acquisition costs and making it ever more difficult to scale. Together, Mike Lackman (CEO at Trade Coffee) and Joe Yakuel (CEO at Agency Within) will teach us how to combat this trend and build our own competitive advantages through personalization—at scale and outside of those traditional channels.

About the Speakers

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Joe Yakuel

Speaker | Founder & CEO @ AgencyWithin

Joseph is the founder & CEO of Agency Within, a full service digital marketing agency managing budgets over $500MM. Joseph founded the agency in 2015, which has since grown to 100 employees and works with clients such as Nike, Shake Shake & Spanx. Joseph was previously the Senior Director of Digital Marketing and CRM at the Vitamin Shoppe, responsible for customer acquisition & retention for the $100MM+ e-commerce business and 700+ retail stores with revenue approaching $1B. Prior to joining the Vitamin Shoppe, Joseph managed digital marketing for Quidsi(an Amazon company), including Diapers.com, Soap.com, Wag.com and their other family brands with over $500MM in revenue. Joseph received his MBA from NYU’s Stern School of Business, specializing in digital marketing, entrepreneurship, innovation and business analytics.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18439″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Michael Lackman

Speaker | CEO @ Trade Coffee

Mike Lackman is the CEO of Trade Coffee, a technology business that is combining innovations in design, subscription commerce, and data science in order to connect consumers with the country’s best coffee roasters. Since shipping its first box in April of 2018, Trade has made massive strides in realizing its mission of ‘Turning Coffee Drinkers Into Coffee Lovers’, as its roasted-on-demand experience opens the eyes of thousands of customers to the world of specialty coffee every morning.

Prior to Trade, Mike was the CEO and majority owner at PetFlow, where he and his team built a rapidly growing and profitable retailer that successfully exited to the country’s largest distributor of pet products in 2017. A strategy and operations expert, Mike is widely regarded within the e-commerce community as a leader in driving profitable growth and building exceptional teams. He is a frequent speaker on the subject, including engagements at Shop.org, the National Retail Federation, the Wharton School, and as the keynote of Australia’s Online Retailer conference in 2014. He has held numerous Operations Leadership roles, including the Operations team at UncommonGoods as well as the management development program at McMaster-Carr. Mike is a graduate of the University of Pennsylvania, where he studied Latin, Ancient Greek, and Italian.

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Breakout Session: Scaling Core Marketing Channels

Next Generation Facebook & Instagram Marketing for Retail

About the Session

The retailers struggling to survive in today’s market are those failing to adopt forward-thinking marketing solutions. In order to thrive, brands must implement technology that results in seamless experiences across channels. This session will outline how retailers can adopt Facebook’s retail-focused tools to reduce friction throughout the customer journey. Conor Ryan (StitcherAds) and Kevin St. John (Facebook) will walk through the innovative, automated solutions retailers can use to amplify ad creative and drive results online and in-store.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18541″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Kevin St. John

Speaker | Industry Manager, Retail @ Facebook

Kevin is an Industry Manager at Facebook, where he currently leads teams specifically focused on Sports and Specialty Retail. In his 5+ years there, he has managed partnerships with some of Facebook’s largest omnichannel retailers, helping them generate creative solutions and meet their business objectives. Before Facebook, he founded ThreadMatcher, a social commerce site that helped personalize the online shopping experience. Kevin has his MBA from NYU Stern and his BA from Hamilton College.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18472″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Conor Ryan

Speaker | Co-Founder & CIO @ StitcherAds

Conor Ryan is the co-founder and Chief Innovation Officer at StitcherAds. StitcherAds is a Facebook & Instagram Marketing Partner helping retailers and agencies scale full-funnel marketing campaigns. Conor leads the charge on effectively executing omnichannel media campaigns for brands including Finish Line, Saks Fifth Avenue and JOANN. He drives innovations that deliver for clients against a quarter of a billion dollars in ad spend on Facebook & Instagram.

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Breakout Session: Storytellings & Organic Marketing

Organic Social: How to Build a Community of Raving Fans

About the Session

By now, every brand knows there is real value to building and maintaining a strong social presence. When customers are true fans and advocates, a brand can spread like wildfire. But, what’s the real ROI from social marketing and how can you achieve it? This session hears from two social powerhouses—CoverFX & Pura Vida Bracelets—on why they reply on organic social marketing for results and the strategies that get them there.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Emily Culp

Speaker | CEO @ CoverFX

Emily Culp joined Cover FX as President in 2018. In her new role, Culp has established the vision and strategic plan for the complexion expert brand that is vegan + cruelty free. In particular, she has developed the global product architecture, as well as evolved the brand positioning in the marketplace to be differentiated, ownable and globally consistent. Additionally, Culp has implemented new sales and education processes and created a new company culture based on transparency, direct communication, accountability, embracing an entrepreneurial spirit and placing an emphasis on consumers at the heart of every decision.

Before joining Cover FX, Culp was most recently the Global Chief Marketing Officer at Keds, where she was responsible for driving the strategic development and creative execution of Keds’ global marketing initiatives including retail development, omni-channel marketing, eCommerce, PR and content.

Throughout the last decade, Culp has had a vast career as an innovative omni-channel marketer with various agency experience at Ogilvy, Arnold and Digitas, as well as client-side leadership roles at some of the world’s leading consumer brands including Rebecca Minkoff, Unilever and Clinique.

Culp is a board member at Mizzen + Main (an L Catterton Company) and an advisor at WIRL, Gilman Hill Asset Management and the Thirty Percent Coalition. She frequently lectures at Columbia University (where she holds her MBA) and The Stern School for Business (NYU), and has spoken at numerous industry events, such as Shop.org, NRF, Google Retail Summit, and SXSW. She holds a BA from Wake Forest University, and lives in New Jersey with her husband and two children.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18623″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Griffin Thall

Speaker | CEO & Co-Founder @ Pura Vida Bracelets

Griffin Thall is the Co-Founder and CEO of Pura Vida Bracelets. Since launching the brand in 2010, Griffin has established himself as a leader in growth and content marketing and helped grow Pura Vida into a multi-million dollar company with over 1.6 million followers on Instagram, providing jobs to more than 650 artisans around the globe and raising more than $1.7 million for charitable causes. Pura Vida Bracelets has been featured on Inc.’s list of “5,000 Fastest Growing Companies in America,” and Griffin was also included in Forbes’ 2015 “30 Under 30” list.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18638″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Farzana Nasser

Speaker | Marketing Strategy Consultant @ Chameleon Collective

Farzana is a strategic marketer who has spent her career building and growing companies. She has managed global brands and developed digital marketing strategies for companies including; Unilever, Bugaboo, Betty Crocker and Wyndham Hotels. Farzana founded a marketing technology company, and was the recipient of the Facebook Innovation Award. She is a Consultant at Chameleon Collective and excels at connecting the dots between consumer insights, marketing strategy and organizational design to help brands accelerate growth.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_Headspace” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: Retention & Customer Lifetime Value

Personalized Promotions for Subscriber Growth: A Headspace Success Story

About the Session

Headspace was looking for a new way to attract and keep young, price-sensitive subscribers. The company worked with SheerID to create a student gated offer program that provides a cost-effective way to acquire and nurture the next generation of customers. Building on the momentum and success of the student program, Headspace is now developing a gated offer program for teachers. Join Dan Kessler (VP of Global Business Development) as he shares the campaign growth strategy that boosted Headspace to over 40 million subscribers in 200 countries.
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About the Speakers

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Dan Kessler

Speaker | VP of Business Development & Partnerships @ Headspace

Dan Kessler is a media and technology executive who helps build new businesses. As the V.P. of Business Development and Partnerships at Headspace, he helps make meditation and the pursuit of happiness accessible to everyone by unlocking new opportunities and partnering with the world’s best brands and companies. Previously, he was the S.V.P. of Operations & Strategy at Hallmark’s digital media group, Hallmark Labs, where he oversaw day-to-day administration and built new strategic businesses, such as Hallmark’s cutting edge SVOD service and digital greetings initiatives. Dan has worked across media and technology; as an entrepreneur (founding Palindrome Media in 2011), in film production (with Happy Madison and Sony in 2010), in venture capital (with KV in 2009), and in entertainment law (with Greenberg Traurig’s film group in 2004). A graduate of Columbia University and Stanford Business School, he lives in Los Angeles, CA with his wife Emily, daughter Evelyn, and black lab Remy.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_RevEngGoogle” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: Scaling Core Marketing Channels

Reverse Engineering Google: A Deep Dive into Smart Bidding

About the Session

In response to Amazon’s dominance in product search, Google launched a series of AI-driven retail solutions to bolster their flagging fortunes. The first of these—Google’s Smart Bidding solution—seems to have a lot going for it. Google’s AI-driven bidding leverages unique, real-time query data to assign bids and achieve stated KPIs, giving it a solid advantage over traditional bidding tools. Yet, retailers should be wary. Questions remain surrounding accuracy, KPI alignment and data integration. Join Crealytics Founder and CEO, Andi Reiffen, as he shares first-party data measuring the upsides and challenges in working with Google Smart Bidding.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18484″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Andreas Reiffen

Speaker | Founder & CEO @ Crealytics

Andreas Reiffen is a thought leader in data-driven advertising. His company Crealytics works exclusively in the retail sector, and offers a holistic approach to search, shopping and paid social campaigns. Andreas is a regular speaker at industry events worldwide.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_FacebookGrowth” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: Storytelling & Organic Marketing

Secrets to Survival: Five Facebook Growth Drivers Every E-comm Marketer Must Know

About the Session

Join Facebook’s Simon Whitcombe as he lays out the top 5 opportunities for marketers to drive better performance than ever before across the Facebook family of apps and services. The talk will center on machine learning, the importance of creative and messaging, designing the best mobile experiences and measuring incrementality in today’s fragmented media landscape.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Simon Whitcombe

Speaker | VP, Global Marketing Solutions @ Facebook

Simon Whitcombe leads the eCommerce, Travel and Emerging Disruptors businesses as VP, Group Lead, within the Global Marketing Solutions team at Facebook. Simon has more than 20 years of traditional and digital media experience in the eCommerce, Entertainment, Travel, Technology and Games industries including being an original founding member of IGN.com in 1996. Before joining Facebook, Simon served as Vice President/GM of the Games and Entertainment Group at CBS Interactive where he oversaw the GameSpot and Metacritic brands. In Simon’s current role, he oversees Facebook’s partnerships with companies such as Amazon, Wish, Uber, eBay, Wayfair and Airbnb.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_BuyButton” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: Retention & Customer Lifetime Value

After the Buy Button: CLTV Leakage and Why Marketing Should Own the Customer Experience

About the Session

Despite all the advances in marketing analytics, we still charge ahead blind without truly understanding the ecommerce funnel. Without a holistic line-of-sight beyond the buy button — including payments, fraud, fulfillment and returns — retailers and brands can miss 30% or more of the complete picture. And, moreover, possibly 30% or more of the revenue and CLTV opportunity. Come to this session with TUMI and Signifyd to learn about owning the complete customer journey to achieve your full marketing potential.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Indy Guha

Speaker | VP, Growth Marketing @ Signifyd

Indy Guha is the VP of Enterprise Marketing at Signifyd, where he leads a team that will further accelerate the broader enterprise adoption of the company’s solution. Prior to joining Signifyd, Indy was the youngest partner named in Bain Capital Ventures’ history, where he oversaw some of the firm’s key ecommerce-related investments, including SquareTrade, BloomReach, Kenshoo and Signifyd itself. His fascination with the modern commerce technology stack was fanned with Bain Capital Ventures’ investment in Jet.com, the most prominent example of a new breed of ecommerce enterprises.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18782″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Meg Bedford

Speaker | VP, Ecommerce @ TUMI

Senior E-commerce and marketing executive with strong business and operational acumen. Clear knowledge of luxury brand building. Develops omni-channel strategies for leading fashion, luxury, retail and beauty companies, with profitable results. Sophisticated understanding of consumer and cultural nuances and trends based on international business and travel.

Specialties: Omni Channel Marketing Strategy, Senior Thought Leadership, E-Commerce & Digital Communication, Business Growth & Planning, International Relations, 360 Brand Communications[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_AmazonGrowth” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: Scaling Core Marketing Channels

Harnessing the Power of the Amazon Shopper

About the Session

As Amazon continues to grow and dominate the ecommerce shopping experience, the need for brands to have a cohesive Amazon strategy is stronger than ever. Listen to Derek Laninga, (Retail Sales Director at Dometic) and Josh Owens (CEO at SupplyKick) talk about how Dometic was able to use Amazon as an engine for improving sales and long-term customer acquisition. Derek and Josh will offer practical advice on how to navigate Amazon and some of the unique challenges and opportunities the platform presents.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Josh Owens

Speaker | CEO @ SupplyKick

Josh Owens is CEO of SupplyKick, a leading Amazon Marketplace retailer for growing brands. SupplyKick has been recognized nationally for rapid scale by Inc. Magazine, the Indianapolis Business Journal, and TechPoint. Prior to taking over as CEO, Josh was an instructor of economics and statistics in the Butler University Lacy School of Business and helped grow two technology start-ups, Angie’s List and One Click Ventures.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18777″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Derek Laninga

Speaker | Director of Retail Sales @ Dometic

Derek Laninga is a lifelong salesperson who from the time he could pull his little red-wagon and push his daddy’s lawnmower has been selling goods & services to his neighbors, and now clients. His specialty is with national accounts and he works tirelessly with his clients at execution of strategies. In his spare time he enjoys playing golf, spending time with his wife and their friends, and listening to his kids play music.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_SquareSpace” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: Storytelling & Organic Marketing

Partnership Performance: a Discussion with Squarespace

About the Session

Partner Marketing has evolved from the early days of affiliate into a strategic, high-growth channel with the ability to optimize relationships to max potential. Brianna Hanan (Media Strategist at Squarespace) and Veronica Gauthier (Director of Key Accounts at Acceleration Partners) discuss the path to performance-based partner marketing and how paying only after results are realized helps brands grow incrementally in ways that are scalable, cost-effective and low-risk.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Veronica Gauthier

Speaker | Director of Key Accounts @ Acceleration Partners

Veronica Gauthier is the Director of Key Accounts at Acceleration Partners. Veronica has over twelve years of experience in affiliate and performance marketing and oversees AP’s largest and most complex clients including Airbnb, StubHub, adidas, Target, The Home Depot and Casper. Veronica’s career has included several years at NBC Universal as an in-house manager responsible for the performance marketing of several digital brands under the Golf Channel umbrella. Veronica is proud to have been a guest lecturer on performance marketing at MIT where she spoke on the importance of communicating with data.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18689″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Brianna Hanan

Speaker | Media Strategist, Media and Acquisition @ Squarespace

Brianna Hanan heads up paid partnerships and podcast media strategy for Squarespace. Prior to that, Brianna helped another notable name in those spaces, mattress company Casper, bring its brand to life through innovative experiential marketing and partnerships.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_Benchmarking” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: Retention & Customer Lifetime Value

Measuring Up: How Dagne Dover Uses Customer Metrics to Drive Growth

About the Session

Ever wonder how your organization is performing relative to your competitors? Learn why benchmarking is critical to becoming more customer-centric, and get a deep-dive into actual retail industry data and trends – from customer lifecycle metrics to channel performance. Plus, the VP of Consumer Growth & Insights at Dagne Dover will share how his team uses benchmarks and predictive analytics to lead the industry in customer acquisition, retention and reactivation.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Margaret Gorin

Speaker | Head of Growth Strategy @ Custora

Margaret Gorin is an expert in enterprise technology strategy and digital transformation. She currently serves as Custora’s Head of Growth Strategy, a cross-functional role that includes product innovation, business development, and go-to-market strategy. In her role, Margaret designs and launches new revenue streams for Custora and manages the rollout for major product releases, including Custora’s new “v10″ offering. Prior to joining Custora, Margaret helped two legacy IT companies make the transition to the cloud – first as an internal strategy consultant at IBM and later as part of SAP’s digital commerce incubator. She previously served as an international relations analyst in Washington, DC. Margaret holds an MBA from NYU Stern and a BA from Washington University in St. Louis.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18549″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Vadim Grinberg

Speaker | VP Consumer Growth & Insight @ Dagne Dover

Vadim is Dagne Dover’s VP of Consumer Growth and Insight, and serves as an integral part of both the operations and marketing teams. The company’s first full-time employee, Vadim leads all business intelligence and advertising, and is responsible for aligning the company’s business goals and processes.
Vadim’s vast experience in consumer behavior has contributed to his success in growing Dagne Dover’s strong online presence, social media following, and customer retention. Prior to Dagne, Vadim spent nearly 7 years at Kantar Worldpanel working with household name brands in the personal care and beverage industries on survey analysis, data insight, brand building, and marketing strategy.
Vadim was born in Kiev, and currently lives in Connecticut. A graduate of NYU, he loves New York – the home of Dagne Dover. He loves the universe, ambient music, photography, video games, newness, IPAs, Laphroaig, seasons, all nerdy, beautiful, and moody things.
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Breakout Session: Scaling Core Marketing Channels

The Science of Path to Purchase in a Customer-Obsessed World

About the Session

For years, marketers and technologists have tried to unlock the secrets of a customer’s path to purchase. This elusive yet extremely valuable information has the ability to change the way your business thinks about customer acquisition and budget allocation. Join retail and eCommerce industry experts Julie Lyle and Shawn Schwegman as they unpack the science of the path to purchase. Get helpful tips and strategies to harness new and existing data to understand your customers purchase behavior and improve your marketing results.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Julie Lyle

Speaker | Former CMO @ Walmart, Prudential, Barnes & Noble

Julie is a Global Executive, Board Member, Advisor, Investor, & Entrepreneur. She’s an accomplished leader who has built winning brands and teams for the world’s largest companies and for start-ups. She has a proven track record of reaching diverse consumer segments in both mature and emerging markets. She brings extensive marketing, merchandising and operational expertise with a track record for leveraging innovation & technology to drive customer acquisition, retention, and upsell that delivers long term shareholder value. Julie has a record of growing sustainable profits for public and private enterprises, including Fortune 1, private equity, startups and turn-around businesses worldwide.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18456″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Shawn Schwegman

Speaker | Co-Founder @ DemandJump

Shawn is a professional Entrepreneur, heavily involved with more than a dozen startup companies over the last two decades, both advising and working in pivotal roles running sales, marketing, technology, strategy and operations for companies in early and high growth stages. He was instrumental in driving Overstock.com revenue from $3M to over $800M in 5 years, providing executive oversight in multiple business areas including marketing, technology, customer service, logistics, and operations. He was also a key player at ChaCha responsible for growing customer base from 12M monthly visits to over 80M monthly visits in less than 3 years, catapulting ChaCha into a top 50 US website and top 5 US mobile website. Currently, Shawn is the Co-Founder of DemandJump, a marketing platform that shows companies where to focus their time and marketing spend to drive revenue, fueled by artificial intelligence.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_ConversationalAI” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: Storytelling & Organic Marketing

How Leading Retailers Use Conversational AI to Drive Sales

About the Session

Many retailers associate automated agents strictly with customer service. But, as customer service becomes blended across the entire user experience, always-on intelligent bots are also popping up throughout the customer journey. Where are they making the biggest impact now? Sales. Today’s Conversational AI automated agents can answer questions, upsell and cross-sell products, or even help make a sale, in addition to merely taking orders. In this session, you’ll get exclusive consumer behavior insights and hear directly from Lane Bryant and QVC on how they are leveraging conversational AI to drive sales.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Christian Brucculeri

Speaker | CEO @ Snaps

Snaps is changing the way brands build and maintain relationships with customers through conversational AI. Global brands including Nike Jordan, Live Nation, Marriott Bonvoy, Ascena Retail, Coty, VICE and more leverage the Snaps technology platform to acquire new customers, increase lifetime value and improve customer experience with a complete AI-powered conversational solution.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18691″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Naomi Jacobs

Speaker | Director, Social Strategy & Business Development @ QVC

Naomi Jacobs is the Director of Social Strategy & Business Development for Qurate Retail Group, the world’s leading video commerce retailer. Naomi has revolutionized the company’s social media strategy at QVC and continues to develop new opportunities across both QVC and HSN. A veteran executive in the social media industry, Naomi has been an integral leader, driving accelerated growth while scaling social and influencer marketing at Qurate. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18791″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Ramesh Ayyagari

Speaker | Manager of Digital Product Management & Strategy @ Lane Bryant

Ramesh Ayyagari is the Manager of Digital Product and Strategy at Lane Bryant, the leading size-inclusive retailer transforming the fashion industry. In his role, Ramesh focuses on delivering next-generation digital experiences that drive brand engagement, increase conversions, build customer loyalty, and reduce operating costs. A veteran specialist in digital product management, Ramesh has been an integral leader, responsible for strategic product development, delivering revolutionary consumer experiences and services.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_MobileMessaging” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: Retention & Customer Lifetime Value

Engaging On-The-Go Shoppers with Mobile

About the Session

Designer apparel brand Cynthia Rowley was looking for a new way to creatively engage on-the-go shoppers and have a positive impact on conversion rates. In an effort to reach mobile shoppers in a personalized way, Cynthia Rowley rolled out a text message marketing channel. Now, the brand uses mobile messaging in a variety of ways, from alerting subscribers of new product arrivals and limited-time promotions, to sending location-specific event invites. Learn from Cynthia Rowley’s President & CEO—Allie Egan—how they quickly launched a performance marketing channel that better engages shoppers at scale.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Brian Long

Speaker | CEO @ Attentive

Brian Long is the CEO & Co-Founder of Attentive, a personalized mobile messaging platform for e-commerce and retail marketing. Previously, he was the CEO & Co-Founder of TapCommerce, a mobile advertising company acquired by Twitter in 2014. Brian has held a variety of executive, product, and sales roles at tech companies both large and small, including: Twitter, CNET.com, CBS Interactive, CrossBoard Mobile, and TapCommerce. He has spoken at various global industry events, and was named one of the Top 10 in NYC technology by Business Insider. Brian has a BA from the University of Pennsylvania.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18427″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Allie Egan

Speaker | President and CEO @ Cynthia Rowley

Allie is the President & CEO of Cynthia Rowley where she oversees e-commerce, retail, wholesale, marketing, finance and operations. She began her career in finance and consumer retail investing at L Catterton and went on to gain years of experience across luxury e-commerce, sales, brand, digital and retail marketing at Estee Lauder, where she worked on iconic brands such as La Mer, Clinique and Origins. Allie made the move from consumer retail investing to follow her real passion of helping to grow amazing brands from a marketing and operations perspective. Cynthia Rowley was the perfect match – a legendary creative in Cynthia – and a knowledgeable, entrepreneurial business mind to help revitalize the brand’s potential in the new landscape of digital and DTC. Allie holds a BS in Finance and Foreign Affairs from the University of Virginia and an MBA with high distinction from Harvard Business School. She also serves on the board of Project Renewal and is an avid marathoner, traveler, and dog mom to a small Boston Terrier.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_Attribution” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Panel

Getting Under the Hood with Attribution

About the Session

With multi-touch attribution, models can be difficult to build out and maintain, often requiring a data science team or specialized partners. Some retailers have defaulted to last-click attribution, which has its pitfalls given its bias towards lower-funnel marketing tactics. Which metric should you use for optimizing media? Should it return on ad spend (RoAS), cost per acquisition (CPA) or profitability? In this panel, execs from Casper, Poshmark, AdRoll and Burrow discuss their own models, best practices and the tradeoffs of different approaches.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Rick Egan

Speaker | SVP, Marketing @ US Autoparts

Marketing and Ecommerce executive with 20 years’ experience helping Brands connect with customers both offline and online. Frequent speaker and contributor on how brands can leverage trends across Paid, Email, SEO and Social Media landscape. Passions are teaching and mentoring Team members on how to develop digital strategies that help brands connect with their existing customers as well as help them to find new customers.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18253″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Geoffrey Sanders

Speaker | Senior Vice President, Growth @ Casper

Geoff leads the team responsible for customer acquisition and retention efforts spanning all paid media, onsite conversion, and CRM strategy and execution. Geoff also manages the North America eCommerce P&L.

Geoff is a member of CommerceNext’s Advisory Board, General Assembly’s Marketing Standards Board, and on the board of his condominium.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18278″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Barkha Saxena

Speaker | Chief Data Officer @ Poshmark

Barkha Saxena is Vice President of Data Science & Analytics at Poshmark, the leading social commerce platform for the next generation of retailers and shoppers. Barkha is an expert in her field, leading large-scale analytics implementations across multiple industries, including advertising, financial services, retail, e-commerce and telecom. Prior to Poshmark, she was Vice President of Data Solutions and Analytics Product Management at Nomis Solutions and she also led the data team at comScore, inc. as Vice President of Consumer Analytics. Earlier in her career, she was Director of Analytics and Corporate Strategy at FICO. She has deep expertise in consumer digital behavior data and traditional marketing, acquisition, risk and customer management data. She received her BS from IIT Kanpur, MA from University of California, Santa Barbara, and an MBA from The Wharton School at the University of Pennsylvania.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18388″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Stephen Kuhl

Speaker | Co-Founder & CEO @ Burrow

Stephen Kuhl is the co-founder and CEO of Burrow. Burrow reinvented the furniture industry by offering clever, comfortable, and long-lasting furniture – that ships direct-to-consumer in one week. Burrow was recently named one of Fast Company’s Most Innovative Companies and its sofa won TIME’s Best Inventions 2018. Stephen has a B.S. from Cornell University and an M.B.A. from The Wharton School at the University of Pennsylvania.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18386″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Scott Gifis

Speaker | President @ AdRoll

As President of AdRoll, Scott Gifis is responsible for moving the company towards their mission of empowering ambitious brands to grow their business, regardless of budget, resources, or marketing experience. Gifis has a proven track record of outperforming aggressive business growth expectations, often in hyper competitive or uncertain markets, and a passion for building and leading world-class teams.

As an industry veteran, Gifis has worked in tech/adtech for nearly 20 years. Prior to joining AdRoll, he served as Senior Vice President, Global Sales & Business Development at OpinionLab. Before OpinionLab, he was Vice President, Mid-Markets and Publisher Marketplace at Criteo where under his leadership, he launched and scaled Criteo’s North American Mid-Market business.

Gifis serves as a board member for several early and mid-stage technology companies as well as several education non-profits. He earned his Bachelor of Science Degree in Business Management from Skidmore College in Saratoga Springs, NY. He currently lives in New Jersey with his wife and three daughters.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_TumiWellGood” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Keynote

Doing Well While Doing Good: How TUMI Makes the Connection

About the Session

Prior to the last few years, weaving in sustainability or philanthropy to a brand’s core business model was a niche approach in retail. Now, it’s not only on-trend to do so, it’s also what consumers want. What does “marketing for good” really mean and who does it well? In this enlightening session, execs from Tumi and St. Jude Children’s Research Hospital break down the full spectrum of charitable partnerships—from charity for charity’s sake to charity that drives sales and content. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Charlie Cole

Speaker | Global Chief Ecommerce Officer @ Samsonite, Chief Digital Officer @ TUMI

Career digital guy with experiences across big and small companies alike. Over 4 billion dollars in exits now leading a 110 year old brand looking to grow up digitally.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18729″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Steele Ford

Speaker | SVP, Strategic Partnerships @ ALSAC/St. Jude Children’s Research Hospital

Steele Ford has served for 10 years at ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. Since 2014, he has led the Strategic Partnerships team at ALSAC, most recently as Senior Vice President. He is responsible for advancing key strategies for cause marketing, sponsorship, campaigns and promotions, and employee engagement programs. Steele’s team had doubled its annual revenue from just over $100M to almost $200M during his 5 year tenure as Senior Vice President.
Today, more than 100 of America’s most recognized brands partner with St. Jude to drive critical funds and awareness for the hospital’s lifesaving mission. In addition, Steele and his team have forged multiple partnerships with professional sports leagues, including the NFL, NBA, PGA and the LPGA. Also, during his tenure, the Strategic Partnerships team has grown their workplace giving program to include more than 1,600 companies.
Prior to joining ALSAC, Steele served as Executive Director of Harbor of Health, a primary care clinic and wellness center developed in coordination with a national demonstration project for healthcare improvement. During his tenure, Harbor of Health achieved a No.1 national ranking in patient satisfaction by the American Academy of Family Physicians’ prestigious TransforMed program. Steele started his career with the Memphis Redbirds, the Triple-A minor league baseball affiliate of the St. Louis Cardinals, where he advanced to the position of Assistant General Manager. While with the Redbirds, he supervised the baseball and ballpark operations for the team and nationally-recognized AutoZone Park.
A native of Wilson, Arkansas, Steele graduated with honors from Rhodes College with a Bachelor of Arts in History. He also holds a Master of Science in Sport and Leisure Commerce from the University of Memphis. He and his wife Megan are the proud parents of two daughters; Merrill (16) and Lydia (12).
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Keynote

Why Customer Experience is the Ultimate Marketing Tool

About the Session

Thanks to the rise of ecommerce and social media, the definition of marketing is much broader than it once was. At Glossier, we center our marketing efforts around the experiences we create for our customers and community: physical (product) experiences, digital experiences, and offline (retail) experiences. In this session, you’ll see for yourself how Glossier’s marketing approach—through the lens of creating experiences and inviting participation—is a powerful differentiator in this ecommerce economy. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Ali Weiss

Speaker | SVP of Marketing @ Glossier

Ali Weiss is currently the Senior Vice President of Marketing at Glossier, a modern, digitally-native beauty brand made by editors who ‘get’ what works and inspired by what girls want in real life. Prior to Glossier, Ali worked at BlackRock in financial institutions account management, corporate strategy and as the chief of staff to the Head of iShares. She is passionate about the little things in life that make the everyday better. Ali lives and works in New York City and is inspired by the idea of building a brand through conversations, community and peer-to-peer referral. She graduated from Stanford University and received her MBA from Harvard Business School.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_RetentionAcquisition” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Keynote

How Mastering Retention Can Fuel Acquisition

About the Session

For over 5 years now, Talkspace has been disrupting the mental healthcare space with its subscription-based online therapy. With such a unique and sensitive product offering, acquiring customers and building meaningful relationships with them is outstandingly challenging. In this session Talkspace’s Lifecycle Marketing Manager, Elisha Singh-Kramer and Optimove’s VP of Revenue, Yoav Susz, will share how Talkspace harnessed technology to overcome these challenges. Elisha and Yoav will showcase how Talkspace leveraged its data to deliver smarter communications with customers and to identify untapped opportunities and immediately act on them.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Yoav Susz

Speaker | VP, Revenue @ Optimove

Yoav Susz leads Optimove’s New York-based Revenue team, where he is playing a major role in Optimove’s continuing growth in the US market. Yoav specializes in helping retail brands build emotionally-intelligent retention marketing strategies that focus on leveraging each brand’s core identity. In his position, Yoav focuses on building relationships with partners across the Americas. Prior to joining Optimove, Yoav served as a corporate litigator for Israel’s leading law firm, where he represented some of the world’s leading technology companies. Yoav holds an LLB from The Interdisciplinary Center and an MBA from the Stern Business School at NYU.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18536″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Elisha Singh-Kramer

Speaker | Lifestyle Marketing Manager @ Talkspace

Elisha Singh-Kramer is currently the lifecycle marketing manager at Talkspace, an online therapy platform that connects user to licensed therapists via text, audio, and video messaging. Prior to Talkspace, Elisha worked in growth marketing at ClassPass. Much of her career has been focused on driving acquisitions at startups and volunteering her expertise in email marketing at some of her favorite non-profits.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_AdaptingTraditional” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Keynote

Adapting Traditional Retail for Today’s Digital Customer

About the Session

In this session, Denise Incandela, Head of Fashion, Walmart.com, discusses how WalMart is transforming their fashion strategy in response to changing consumer demands. The Wall Street Journal’s Sarah Nassauer will talk with Denise about how WalMart is approaching fashion by creating a strong editorial voice by partnering with select influencers, improving selection, and creating an excellent on-site experience.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Denise Icandela

Speaker | Head of Fashion, Walmart.com, Jet.com, Shoes.com, Barenecessities.com

Denise Incandela is a visionary retail executive who has delivered growth and transformation for brands and specialty retailers for over 20 years. An expert in brand building, retail, digital and marketing, she has a proven track record of exceeding revenue and profit targets, positioning businesses as market-leading performers, and achieving award-winning results. Currently, Denise is the SVP and Group General Manager of Fashion for Walmart ecommerce. In this role, she is responsible for transforming fashion across Walmart’s U.S. ecommerce platforms, including Walmart.com, Jet.com, Shoes.com, and BareNecessities.com. This has entailed overhauling the fashion shopping experience, materially expanding the product assortment, driving key strategic retail partnerships and acquisitions, and launching high-profile exclusive brands such as EV1 by Ellen DeGeneres, Sofia Jeans by Sofia Vergara, and TEXTILE. Before joining Walmart, Denise was President of Global Digital and CIEM for the Ralph Lauren Corporation, where she transformed its internal digital capabilities, including the turnaround of its global ecommerce business and the creation of global digital centers of excellence. Previously, Denise was EVP and Chief Marketing Officer of Saks Fifth Avenue where she oversaw Marketing and Digital. Denise launched the award-winning saks.com and saksoff5th.com businesses and built them from the ground up to be a $1 billion+ destination for online high-end fashion. Prior to Saks Fifth Avenue, Denise worked at McKinsey & Company, where she was a leader of their Retail practice.

Denise is on the Board of Directors of the NYC Animal Care Centers and the Industry Advisory Board for The Wharton School’s Baker Retailing Center.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18550″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Sarah Nassauer

Speaker | Retail Reporter @ Wall Street Journal

Sarah Nassauer writes about retail and ecommerce for The Wall Street Journal. Over more than a decade at the Journal, she has covered the food business, consumer goods companies, travel and spent time in the paper’s Paris bureau.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_LevelUp” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Panel

Level Up the Foundations: Search, Social & Video

About the Session

There are always new channels for acquiring customers, but there is also the opportunity to sweat the details and make the existing channels perform better. This session will take a deep dive on the core digital marketing channels: search, social and video. We’ll look at everything from creative to audience and discuss how these brands—Greats, Adore Me and FabFitFun—are optimizing for maximum performance.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Emily Hickey

Speaker | Founder @ Chief Detective Growth Consulting

Emily Hickey is the Founder of Chief Detective, a boutique growth marketing agency that focuses on creating step-function changes for businesses using Facebook & Instagram. Emily also runs TheFam.online, a masterminds and networking group for growth marketers. Previously, she served on the executive teams of Lolly Wolly Doodle, HotJobs.com, and PhotoShelter. Emily is a graduate of the Stanford Graduate School of Business and UNC-Chapel Hill.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18265″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Jason Nickel

Speaker | Former VP @ GREATS

Jason Nickel is a consultant and former VP of Marketing and Creative for GREATS, a Brooklyn based sneaker start-up. He was previously #DoingThings at Outdoor Voices and Amazon.

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Leslie Emmons Burthey

Speaker | VP of Marketing @ FabFitFun

Leslie Emmons Burthey is VP of Marketing at FabFitFun, the lifestyle membership creating personalized experiences that introduce you to the best the world has to offer. Leslie focuses on growth, content, CRM, and consumer insights. Leslie was previously the VP of Marketing at Winc (formerly Club W). Prior to Winc, she gained consumer product experience at Christian Dior and Ralph Lauren. She has an MBA from Stanford, and an undergraduate degree from the Wharton School. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18280″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Sarmad Saghir

Speaker | VP of Acquisition @ Adore Me

Sarmad Saghir is the VP of Acquisition at Adore Me – a disruptive e-commerce startup revolutionizing the lingerie industry by creating fast-fashion, affordable, inclusive intimates – dubbed the online Zara of lingerie. Sarmad leads our acquisition team; responsible for developing, implementing and managing marketing campaigns. For a data-driven company like Adore Me, he plays a key role in enhancing brand awareness as well as driving website traffic and acquiring new customers. Prior to Adore Me, Sarmad spent 9 years within Amazon and has experience growing several successful D2C startups – serving as VP Digital Growth at Hungryroot, and Senior Director of Growth at MM.LaFleur.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18765″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Christina Augustine

Speaker | Chief Customer Officer @ Bloomreach

Christina leads BloomReach’s efforts to arm customers with the tools and knowledge they need to successfully compete in demanding markets. She is a leading thinker in e-commerce, having been a manager at Bain & Co., focused on technology, retail and strategy. Christina is an experienced computer programmer who has concentrated on site search, merchandising and payments. She helped found e-commerce teams at both Hewlett Packard and Walmart. Christina holds a bachelor’s in mathematics from Saint Mary’s College and an MBA from Harvard Business School.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_TestLearn” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Keynote

How to Create a Test & Learn Culture Without Fear

About the Session

Hesitation to take risks and fear of failure doesn’t breed innovation. Bucking tradition, Laura Joukovski at TechStyle Fashion Group strategically cultivated a tactic-focused, test-and-learn culture across her portfolio of brands. Instead of branding and performance marketing working autonomously, her team considers them harmonious, leaving no fear that testing can harm the brand. They collectively concentrate on one KPI and are measured against their individual contributions to that KPI. Her keynote covers how this kind of culture results in less failures and more successes, and how other teams can push the boundaries similarly to transform their marketing and product strategies. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Laura Jones Joukovski

Speaker | Chief Media Officer @ Techstyle

LJ is the Chief Media Officer at TechStyle Fashion Group, a portfolio of digital fashion brands based in Los Angeles. LJ leads an internal agency for advertising across all TechStyle brands, including: JustFab, ShoeDazzle, Fabletics, Fabkids and Savage X Fenty. LJ’s org is an innovative, data-driven, in-house team that runs from concept to execution on creatives, media buying and marketing sciences. The team deploys >$130M in global advertising to drive growth across the brands. LJ has been a pioneer in building TechStyle, since joining as part of the FabKids acquisition in 2013. She was the original GM for Fabletics at launch, built the backbone for TechStyle’s data-driven culture developing a global analytics team, and now drives growth across TechStyle brands in her CMO role.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_SuccessfulMarketing” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Panel

The Ingredients of a Successful Marketing Team

About the Session

How can you make sure your team is set up for success? This is a pivotal challenge for marketing leaders as expectations grow for marketers to drive growth, personalize experiences and optimize budgets all while building lasting brands.

The General Assembly Marketing Standards Board is tackling this challenge by defining the critical skills and components of contemporary teams. Join Micky Onvural (CEO, Bonobos), Ben Harrell (CMO, Priceline), and Kieran Luke (GM Credentials, General Assembly) to learn more about setting teams up for success. The panelists will discuss how standards can help leaders set expectations and set up individuals and teams for success. They will also delve into how marketing organizations evolve in different phases of company growth.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Kieran Luke

Speaker | General Manager, Credentials @ General Assembly

Kieran Luke is the General Manager of the Credentials business at General Assembly (GA), a division that he started in 2014. In this role, Kieran leads operations, product, business development and strategy. Since it’s founding, GA Credentials has assessed over 50,000 professionals for hundreds of organizations. Kieran chairs General Assembly’s Standards Boards and is a member of the GA Executive Team. Before joining GA, Kieran was a Principal at BCG, where he led projects in financial services, consumer goods and the public sector. He is the author of several online courses. He earned his MBA with distinction from the Kellogg School of Management, and his Bachelors of Actuarial Studies from The Australian National University. Originally from Australia, Kieran has called New York home since 2010.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18356″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Micky Onvural

Speaker | CEO @ Bonobos

Micky Onvural is the CEO of Bonobos, the men’s e-commerce brand known for better-fitting clothes paired with exceptional customer service. Onvural is responsible for evolving, innovating, and driving growth in all facets of the business. Prior to CEO, Onvural was the Co-President of Bonobos where she was responsible for evolving and innovating on the end-to-end customer experience. She also served as Chief Marketing Officer at Bonobos, responsible for relaunching the brand, internally championing Walmart’s acquisition of the company, and driving business results across all media channels.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18358″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Ben Harrell

Speaker | Chief Marketing Officer @ Priceline

Ben is the CMO at Priceline. He began at Priceline in 2006 in Financial Planning & Analysis. He then built a team of analysts while working at Booking.com in Amsterdam from 2009 to 2012, before returning to Priceline. He’s an analyst, and takes pride in building great teams and using data to make decisions.

Ben has a BA from Yale in Economics, and an MBA from NYU in Finance, Law & Accounting, and Change Management.

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Breakout Session: Traditional Media: What’s Old is New

How Rothy’s Unlocked DNVB Success by Applying a Digital Approach to TV

About the Session

Rothy’s is one of the hottest shoe brands of 2019, but it didn’t start out this way. In this lively dual-presentation, you’ll get an in-depth look at how Rothy’s drove rapid awareness by applying a digital approach to TV advertising, found their audience across linear and streaming, and utilized modern tactics to buy, measure, and optimize their campaigns—all at a fraction of the usual TV ad cost. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Philip Inghelbrecht

Speaker | CEO @ Tatari

Philip Inghelbrecht is the CEO and Co-Founder of Tatari, a technology company focused on measurement and media buying of ads across both linear and streaming TV. Prior to Tatari, Philip is also known as a co-founder of Shazam, one of the most widely-used music apps in the world. Philip was also a founding employee and former president of TrueCar (NSDQ:TRUE). In addition, he previously ran business development at Rockmelt (acquired by Yahoo) and led sports and entertainment partnerships for Google/YouTube.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18692″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Matt Gehring

Speaker | Vice President, Growth @ Rothy’s

Matt Gehring is the Vice President of Growth at Rothy’s, the wildly popular San Francisco-based shoe company. Matt is a seasoned marketer and Marine Corps Veteran with over 18 years of experience, leading growth and lifecycle marketing for rapidly scaling ecommerce businesses at every level. With a focus on user acquisition, retention, analytics, and site optimization, Matt relies on a passion for melding data, psychology and customer experience to identify growth opportunities. Prior to joining Rothy’s, Matt drove growth at both new and established ecommerce companies such as Hims, Touch of Modern, Society6, and Provide Commerce (Proflowers brands). Matt holds both a bachelor’s degree from the University of California San Diego and an MBA from the University of Texas at Austin.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_CDPSegmentation” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: AI & Marketing Automation

CDPs & Intelligent Segmentation for Personalization at Scale

About the Session

Traditional demographic-based segmentation is yielding ever-lower returns. Luckily, marketers now gather so much data across multiple touch points, that there are almost limitless ways to slice and utilize audience data. But, where do you start? (HINT: It’s not about creating the perfect persona.) The answer lies in how a brand can harness 100% of their customer data – demographic, behavioral, and contextual – to drive real-time orchestration and intelligence. This session brings marketing leaders from HBC, WW (Weight Watchers) and ActionIQ to discuss how innovators deliver the right message to the right customer at the right time and via the right channel.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Tamara Gruzbarg

Speaker | Head of Industry Insights @ ActionIQ

Tamara Gruzbarg is an expert analytics executive who has lead data initiatives across multiple industries including digital, publishing, finance, research, consulting & retail. Tamara joined ActionIQ as Head of Industry Insights after having been a client of the platform herself at multiple organizations. In this role, she works with clients to realize the value of the insights that live in their data and the power of ActionIQ to make data-driven marketing a reality. In her previous roles as SVP of Data, Analytics, and Consumer Insight at Meredith Corporation (formerly Time Inc.) and VP of CRM and Analytics at Stuart Weitzman (acquired by Coach Inc.), Tamara designed and implemented successful data-driven ML-powered solutions in areas of Customer Acquisition, Personalization, CRM and Campaign Management.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18756″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Nivy Swaminathan

Speaker | DVP, Analytics @ Hudson’s Bay Company

Nivy Swaminathan is DVP, Analytics at Hudson’s Bay Company and oversees analytics needs across Saks Fifth Avenue, Saks OFF 5TH, Hudson’s Bay and Lord + Taylor. Nivy joined HBC in 2011 and has held numerous roles with responsibilities focused on solving marketing, promotional and merchandising problems using data. She leads multiple analytical functions, including Customer Analytics & CRM, Web & Marketing Analytics including Multi Touch Attribution and Media Mix Modeling, as well as Business Analytics and focuses on operationalizing growth strategies. Nivy enjoys working with executive leadership to set standards and develop best practices for decision sciences, improve analytic maturity, and build new capabilities across the organization.

Nivy received a B.E. (Honors) in Engineering from BITS, Pilani – India.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18754″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Michelle Glaser

Speaker | Director of Analytics @ WeightWatchers

Michelle Glaser is an analytics leader who has built the analytics team and culture at WW. She is an epidemiologist turned analyst who has a passion for numbers that enables her to effectively build and drive global analytics strategies at WW. She excels at translating ambiguous business needs into actionable problems and identifying the right methodologies to address them. Her passion is helping WW employees use analytic results to drive decision making and improve the business. As a lifelong athlete she knows the dedication and strength it takes to complete any challenge.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_AR3DRendering” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: The Future of Marketing & Ecommerce

Creating Ingenious Sales-Boosting Customer Experiences Using AR

About the Session

Augmented Reality (AR) is here and it’s already having a profound impact on the way people shop online. Recreating the brick and mortar experience, retailers can now boost sales, conversion and engagement by enabling consumers to try out products before purchasing. AR has become a proven, affordable and scalable method for: increasing conversions, reducing product returns and extending online engagement. Dalia Lasaite (CEO at CGTrader) will be joined by Magic Leap (an AR spatial computing company) and IKAR (a seamless fashion garment manufacturer) to demonstrate how deploying AR in-store and online can lead to more engaging and profitable customer experiences.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Dalia Lasaite

Speaker | CEO and Co-Founder @ CGTrader

Dalia Lasaite is the CEO and co-founder of CGTrader, the world’s largest source for stock and custom 3D models. Dalia joined the company in 2013 and has been instrumental in growing the CGTrader business together with the community of users and highly-skilled 3D designers which now number 2,000,000. CGTrader photorealistic 3D models are used for advertising, gaming, entertainment and recently by eCommerce retailers to create 3D and AR visualization of their products. CGTrader’s recent launch of the CGTrader ARsenal AR solution for eCommerce converts 2D images to photorealistic 3D models in any quantity, eliminating the expensive and time-consuming photoshoot process. CGTrader’s AR solutions are used by Shopify, Fatboy, Garten und Freizeit and other retailers. [/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_DigitalAudio” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: Traditional Media: What’s Old is New

Digging into Digital Audio Advertising: Making the Most of Streaming Music, Podcasts and Smart Speakers

About the Session

As more US internet users turn to streaming audio for digital content, news and music, brand and performance marketers are shifting dollars to greet eager ears. What are the opportunities within areas such as streaming music, podcasts and smart speaker advertising? Join eMarketer Principal Analyst Lauren Fisher for a fast-paced, data-driven session on the latest trends, integrating audio into larger media plans and measuring results.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Lauren Fisher

Speaker | Principal Analyst @ EMarketer

Lauren Fisher focuses on the advertising technology and trends marketers rely on to navigate an increasingly complex, cross-device and audience-driven world. Lauren writes about topics such as programmatic advertising, cross-device targeting, attribution and data management.

Prior to eMarketer, she worked at Business.com in a variety of roles, including marketing, sales and product management. Lauren has a BA in journalism and a BA in Spanish from Pennsylvania state University; she also has an MA in journalism and communication from Ohio State University.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_MackWeldon” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: AI & Marketing Innovation

Return of the Mack: Achieving Unprecedented Growth on Paid Search & Shopping

About the Session

How do you continuously find and acquire new customers to grow the reach of your brand? Should you optimize to ROAS, LTV or some other metric to drive new customers? Join Brian Fesen, Head of Marketing at Mack Weldon and Justin Hayashi, President of New Engen as they discuss how to take advantage of the new opportunities in Search and Shopping marketing.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Justin Hayashi

Speaker | President & Co-Founder @ New Engen

Justin co-founded New Engen and currently leads the Performance Marketing, Performance Product Management and Analytics functions. Prior to New Engen, Justin was at zulily, building attribution models for paid marketing, designing customer LTV predictions and leading the customer acquisition marketing teams for both digital and offline advertising. When he’s not daydreaming about new product features or building growth strategies with our customers, he spends his time scouring the web to find the best fried chicken restaurants in Seattle and stays busy eating the best fried chicken in the city.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18567″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Brian Fesen

Speaker | Head of Marketing @ Mack Weldon

Brian has grown two companies from zero to seven-figure monthly revenue by creatively employing direct marketing tactics. A keen interest in the “why” behind all clicks drives his enthusiasm for optimizing both pre and post click, always with an eye on how to do something slightly different to stand out. On an average day, he’ll hit the refresh button on campaign results about 24 times.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_AltPayment” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: The Future of Marketing & Ecommerce

How Alternative Payments Can Drive Business Results

About the Session

Today’s customers want the power to pay how they want and today’s retailers are looking for new ways to stay competitive. Join Jennifer Bennett Sr. Director Sales, Affirm in a chat with retailer luxury goods retailer John Hardy’s CEO Kareem Gahed (CEO) and VP of E-Commerce Kelly O’Reilly to explore how alternative payments can drive consumer happiness, find new market segments and ultimately increase your bottom line.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Jennifer Bennett

Speaker | Senior Director, Sales @ Affirm

Jennifer Bennett is a Senior Director of Sales at Affirm, focusing on the high growth sectors of travel and fashion. With her past experience at TripAction and Polyvore, she understands the changing travel and e-commerce industries, and how today’s customers are interacting with new products and payment methods.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18795″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Kareem Gahed

Speaker | CEO @ John Hardy

Kareem Gahed has been John Hardy’s Chief Executive Officer since April 2019. Prior to his current role, he served as Chief Revenue Officer since January 2019 and has been with John Hardy for three years as Senior Vice President of Wholesale Commercial Operations and Vice President of International. With more than 20 years of specialty retail experience, Mr. Gahed has held executive leadership roles comprising operations, business development and licensing functions with leading global companies such as Abercrombie & Fitch and American Eagle Outfitters.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_PackagingMarketing” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: What’s Old is New

Marketing Inside the Box: Packaging as a Marketing Platform

About the Session

For many DTC online sellers, the box is the only in-real-life, tactile experience had with customers. The feeling a customer has when opening a purchase plays a big role in strengthening the brand to customer relationship, maximum purchase delight and enabling a visually stunning recommendation via social media. When you brand and merchandise your box right it can also mitigate buyer’s remorse and returns.

Join Danielle Brown, Chief Marketing Officer at Knix and Jennifer Daly, Director of Marketing at LimeLight to learn more about how you can leverage the box to drive conversion, profitability and customer loyalty.
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About the Speakers

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Danielle Brown

Speaker | CMO @ Knix

Danielle has built and grown successful marketing teams in the worlds of entertainment, wireless, loyalty, retail and tech. She builds deep, broad teams with wide brand/ performance/ revenue scopes. An expert in change management, she is also a trained negotiator and facilitator, who is skilled at building consensus and driving businesses forward. In November of 2018, Danielle joined Knix as Chief Marketing Officer. She leads Revenue, E-commerce, Analytics & Brand.

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Jennifer Daly

Speaker | Director of Marketing @ Limelight

Jennifer Daly is an experienced marketing professional, with over 10 years experience working in technology for fast growing companies including: Rogers Communications Inc (2007-2011). Wave Financial, acquired by H&R Block (2012-2015) and most recently Shopify (2015-2018). Currently she leads marketing at LimeLight, a subscription selling commerce platform.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_MarketingCreative” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: AI & Marketing Automation

Marketing Creative: From Human + Guesswork to Human + Machine

About the Session

AI can be a powerful tool to improve customer relationships, drive profitable personalization, and deliver high performance marketing messages. In this session, execs from Dell and Persado explore how brands like Dell, Under Armour and Charity Water grow their businesses by using AI to impact marketing creative, evaluate a campaign and recommend best performing elements across audience segments. Come learn how to get in front of the AI revolution.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Ryan Deutsch

Speaker | SVP of Global Customer Success @ Persado

Ryan Deutsch is SVP of Global Customer Success at Persado, responsible for advancing the adoption and growth of Persado’s cognitive content solution among its largest enterprise customers on an international scale. He joined the company from Sears Holding Corporation, a long-time Persado customer, where he led one of the largest and most sophisticated digital direct response programs in North America. A 17-year veteran of the digital marketing space, he most recently served as the DVP, Digital Addressable Marketing at Sears, focused on the use of data to personalize digital experiences.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18793″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Rachel Zabriskie Walter

Speaker | Chief of Staff, CSB Marketing @ Dell
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Breakout Session: The Future of Marketing & Ecommerce

Creating Customer Experiences That Drive Lifetime Value

About the Session

Today’s luxury shoppers demand the best. American Express and ShopRunner team together to provide great value to their customers and create loyal ecommerce shoppers. Learn from these industry experts how they foster lifetime value and higher purchase frequency through their unique and long term partnership to bring you the best shoppers on the internet.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Sam Yagan

Speaker | CEO @ Shoprunner

Sam Yagan has served as the CEO of ShopRunner since 2016, having spent his career building digital companies and brands, such as SparkNotes, OkCupid, Match, & Tinder. Sam led Match Group (Nasd:MTCH) through its IPO in 2015 and remains on its board of directors. Active in the Chicago tech scene and as a venture investor, he also co-founded TechStars Chicago, Firestarter Fund, and Corazon Capital and sits on the boards of Shiftgig, SpotHero, & Brilliant. Sam has a BA from Harvard, MBA from Stanford, and has earned recognitions as one of Time Magazine’s 100 Most Influential People in the World.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18786″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Payal K. Pande

Speaker | Vice President, Global Loyalty Partnerships @ American Express

Payal Pande is currently VP, Global Loyalty and Benefit Partnerships, at American Express, where she oversees the partnerships strategy, leads new partner development and manages a portfolio of partners to drive deep loyalty with customers. Throughout her career, Payal has worked extensively with Fortune 500 companies to negotiate, structure and launch transformational new partnerships and products across the travel, retail and online commerce industries.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18769″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Phillip Jackson

Speaker | Co-Host @ FutureCommerce Podcast

Phillip Jackson is a podcaster and co-founder of Future Commerce, a market research and retail consultancy. During his over 15 years of experience creating unique online customer experiences, he has both built and managed digital audiences for some of the world’s most recognizable brands. Phillip is a speaker and a marketer with an engaged global audience topping more than 100,000 monthly active listeners across 4 retail and digital commerce-focused content properties.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_DirectMail” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: What’s Old is New

Direct Mail for the Digital Age: Personalized and Attributable Physical Mail at Scale

About the Session

The state of direct mail is exciting and vibrant. Really? Yes! Traditional direct mail senders as well as newer direct-to-consumer brands continue to invest heavily in the channel, as they hit the limits of what digital can deliver. The result: a new direct mail marketing that extends the reach and effectiveness of campaigns across the customer lifecycle. Join this session to learn more about the latest trends in direct mail and how companies can apply the same programmatic campaign design and deep personalization that they use in digital channels to their direct mail efforts.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Tatiana Afanasyeva

Speaker | Head of Marketing & Growth @ Lob

Tatiana has been leading marketing and growth for some of the fastest growing B2B and B2C startups in the Bay Area. For more than 8 years, she helped companies establish and scale ROI-driven global marketing teams. Recently Tatiana joined Lob, the world’s 1st intelligent API for automated direct mail and address verification. Lob’s modern technology helps innovative companies keep customers engaged, increase renewals and scale revenue.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18790″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Ray Yang

Speaker | Director of Growth Marketing @ ThredUP

Ray is a director of growth marketing at thredUP. Ray is passionate about marketing technology and analytics. At thredUP, he has helped scale up and diversify marketing channels across all stages of customer funnel. He also leads the company’s internal ad tech system. Outside of work, Ray enjoys fitness, art, and traveling.[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_Snowe” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Breakout Session: AI & Marketing Automation

How Snowe Automates Thoughtful Communication with Consumers

About the Session

Snowe has crafted its growing brand through its appealing convergence of simple quality and attainable luxury. Jack Riker, Director of Client Partnerships at BounceX, will interview Andres Modak, Co-Founder & CEO of Snowe Home, on how Snowe is differentiating itself in a crowded space (while celebrating consumer choice) by creating timely, thoughtful, on-brand communications around both its evergreen offering and new product launches.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Andrés Modak

Speaker | Co-Founder & Co-CEO @ Snowe

Andrés Modak is the Co-Founder & Co-CEO of Snowe, a direct-to-consumer brand that makes bedding, bath linens, & tabletop essentials as irresistible as humanly possible. Andrés began Snowe in 2015 with Rachel Cohen while the two were outfitting their first home together. Uninspired by mass-market budget buys & pretentious luxury brands, they crafted Snowe to offer well-designed, high-quality home essentials at non-luxury prices. Andrés graduated from Carnegie Mellon & The Wharton School at The University of Pennsylvania.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18775″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Jack Riker

Speaker | Director of Client Partnership @ BounceX

Jack Riker is the Director of Client Partnerships at BounceX. Specializing in fashion and beauty, Jack works with existing partners to help them drive revenue and produce results that truly move the needle, whether that be navigating the rapidly changing e-commerce landscape or sharing industry trends that can help grow their brands. Jack is fully entrenched in the startup world after spending two years serving as a Fellow at Venture for America, and his eye for design comes from his experience at Focal Upright. He is a graduate from Duke University with a BA in History and Economics.
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Breakout Session: The Future of Marketing & Ecommerce

The Future of DTC Brands: A Conversation Between Zia Daniell Wigder and Web Smith

About the Session

The three letters on everyone’s lips these days? DTC. What caused the DTC brand explosion of late and how, after their initial burst onto the retail scene, can DTC brands maintain momentum in their crowded markets? These two powerhouse execs from Shoptalk and 2PM will hash out how these brands can defend against major brands and white labeling, and what products and services are looking ever ripe for a DTC transformation.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Web Smith

Speaker | Founder @ 2PM, Inc.

Web Smith serves as the founder of 2PM, the premium B2B commerce source for industry executives. He was the cofounding CMO of Mizzen+Main, the performance menswear brand. He’s also managed commerce on the digital publishing side as the Director of eCommerce at Gear Patrol. He is currently an angel investor through 2PM and venture scout for GGV Capital.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”18772″ img_size=”full”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]

Zia Daniell Wigder

Speaker | Chief Global Content Officer @ Shoptalk

Zia is the Chief Global Content Officer at Shoptalk, a retail innovation conference that grew to 8,400 attendees in just three years, and the Co-Founder of Groceryshop, a conference focused on the transformation of grocery and CPG.

Before Shoptalk, she was a VP/Research Director at Forrester Research where she oversaw the digital store and omnichannel research.

Zia holds a BA from Dartmouth College and an MALD from The Fletcher School at Tufts University. [/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal][mpc_modal frequency=”onclick” onclick_id=”modal_id_In-StoreExperience” max_width=”66″ max_height=”75″ alignment=”left” mpc_icon__icon=”eti eti_close” mpc_icon__icon_size=”45″ overlay_background_type=”image” class=”agenda-item”][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”popup-header”][vc_column_inner][vc_column_text]

Keynote

In-Store Experience is the Future of Retail

About the Session

There’s no question ecommerce has really hit its stride and is the fastest growing part of retail. At the same time, consumers want to touch and feel the products they buy and want to experience the brands first hand. So how can retailers create experiences that really entice consumers to shop in-store? Can the advances and innovation in the digital ecommerce space guide the next generation of physical store experiences? Join us as Rachel Shechtman (Founder, STORY + Brand Experience Officer at Macy’s) closes out CommerceNext 2019 with a can’t-miss keynote about the future of in-store retail.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJjZW50ZXJociUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyLXdpZHRoJTNBMXB4JTNCJTIwYm9yZGVyLXN0eWxlJTNBc29saWQlM0J3aWR0aCUzQTEwMCUyNSUyMCUyMWltcG9ydGFudCUzQiUyMiUzRSUzQyUyRmRpdiUzRQ==[/vc_raw_html][vc_column_text][/vc_column_text][vc_column_text]

About the Speakers

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Rachel Shechtman

Speaker | Founder @ STORY, Brand Experience Officer @ Macy’s

Rachel Shechtman joined Macy’s, Inc. as brand experience officer and founder of STORY in May 2018. With more than 15 years of entrepreneurial and brand consulting experience, Shechtman brings her passion for integrating marketing and merchandising to life through new innovative in-store experience strategies. In December 2011, Shechtman launched STORY a rotating concept shop in New York City that changes out its entire store around different themes, including Beauty, Home for the Holidays and Wellness. STORY is often referred to as a living magazine and has received international attention for being the first retailer to launch its signature model ‘Retail Media’ – a unique blend of brand sponsorships and ever-changing assortments and event programming. Prior to STORY, Shechtman founded Cube Ventures, a retail and marketing consultancy. In 2016, Shechtman was named to the Board of Directors of the National Retail Federation; in 2017 the AAF inducted Shechtman into its Advertising Hall of Achievement; in 2018 Shechtman was named a Henry Crown Fellow by the Aspen Institute. Shechtman holds a bachelor’s degree in Economics from Colorado College[/vc_column_text][/vc_column_inner][/vc_row_inner][/mpc_modal]