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Capitalizing On The Gifting Economy: How Do You Stack Up?

Gift giving occurs year-round, and it gives retailers the opportunity to play a role in deepening connections and relationships with and between customers.  In this week’s webinar, John Grech, Head of Retail Partnerships at GiftNow, gave an overview of gifting in 2020. Lauren Freedman, President of the e-tailing group, then shared her company’s research on gifting marketing trends. Lastly, the two were joined by Lori Gatto, Sr. Director Digital Marketing at Chico’s FAS, Inc. and Jackie Diette, Director, eCommerce at kate spade new york, for a panel discussion moderated by Scott Silverman, Co-Founder at CommerceNext.  Watch the replay here or read the recap below. 

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