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CommerceNext IRL Spotlight: Sessions on Digital Advertising

On September 28-29th, CommerceNext is hosting an in-person conference in New York City for the first time in 2 years. The two-day event will be filled with industry-leading case studies and tactical sessions designed to build on ecommerce and digital marketing skills.   Highlighted below are four sessions centered around Digital Advertising:    Mastering Marketplace Advertising: The Who, The What and The How Tuesday, September 28th, 3:35 pm  Speakers: Vivian Chang, VP Growth at Clorox DTC Larry Fisher, CEO, Rise Interactive Retail media and advertising on marketplaces are proving to be scalable marketing channels for DTC brands. But, it can be difficult for

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Gap Inc. Gets More Personal In Its Marketing

ARTICLE SUMMARY: Even though the Gap Inc. brands (Gap, Banana Republic, Old Navy, Athleta and Intermix) have broad appeal, Gap Inc. has chosen to personalize their marketing efforts rather than taking a batch-and-blast approach to getting the word out. So what does it take for Gap Inc. to personalize marketing for prospective customers? Noam Paransky, SVP, Digital at Gap Inc. explained to CommerceNext founder, Veronika Sonsev, how they have gone about building their sophisticated marketing tech stack that enables the retail giant to personalize its marketing tactics in ways that make customers feel they are interacting with a smaller, boutique brand. The centerpiece

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Important Notice: Avoid Unauthorized Housing Providers

Connections Housing is the exclusive housing partner for CommerceNext and the only trusted source for booking accommodations for our event. Be cautious of third-party companies posing as official housing providers. These entities may attempt to mislead you into booking through them, often resulting in non-refundable deposits or invalid reservations that we cannot assist with.

To ensure a secure and seamless booking experience, always reserve your accommodations directly with Connections Housing. If you are approached by anyone claiming to offer housing for CommerceNext outside of Connections Housing, please report this immediately to commercenext@connectionshousing.com.

For assistance or questions, you can contact the Connections Housing team at commercenext@connectionshousing.com or by phone at 725.201.7302.