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SMS and the State of Conversational Commerce in 2022

Many brands have adopted SMS marketing in their strategies over the last few years. It can be a powerful channel that can be used throughout the customer journey to drive revenue, deliver personalized experiences, and ultimately, create lasting relationships / loyalty. Recently, Attentive released a report that outlines how SMS marketing can help you. Read the whole report here.  The past two years have forever changed how consumers communicate, gather, and shop.  To better understand what consumers expect from brands (and how brands can deliver on these expectations), Attentive surveyed more than 5,000 US consumers. The report sheds light on how they shop,

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